Remove Assembly Line Remove Product Remove Technology
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Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Empowered by AI and adaptable tools, this role isn’t about doing more with less—it’s about achieving agility and precision that only the right technology can provide.

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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. How AI changes marketing systems However, as marketing becomes more automated through AI, traditional systems that include multiple handoffs and manual approvals stymie productivity gains. Workflows become automated.

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement.

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“AI Is Taking Your Job!!” Ho-Hum, Yawn….

Partners in Excellence

Tractors and related technologies revolutionized farming. Likewise, when we saw assembly lines, mass production, and robots replacing artisans, jobs moved into other parts of the economy. Technology and other advances change how we work, change our jobs, or eliminate our jobs.

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A Brief History of Productivity: How Getting Stuff Done Became an Industry

Hubspot

Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." If you ask me, productivity has become a booming business.

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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. Yet, sellers are still focused on being purveyors of the same product information that buyers have already studied on the web. Why— customers have found more productive ways of getting what they need to learn!

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On Layoffs….

Partners in Excellence

In the past year, we’ve seen 100’s of thousands of layoffs, particularly in technology segments. Customers have become depersonalized widgets that we move along our selling assembly lines. We don’t seem to recognize that while people are working longer hours, productivity is declining.