Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields. Do you know what drives revenue growth?

B2B 121

B2B Customers Appointment Objectives and Key Results 121

Veloxy

APRIL 12, 2023

Are you interested in a career in solar sales? In this article, we’ll share 20 solar sales tips to help you close more deals and become a successful solar salesperson. Schedule a Solar Sales Workshop with Jeff Grice here! Use tools like LinkedIn Sales Navigator to gather insights about their company and industry.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Martech

FEBRUARY 13, 2024

Are you looking to increase sales leads, make customers more valuable over time or break into new areas? Case study: Martech alignment in action A leading ecommerce company faced challenges with its fragmented martech stack, which wasn’t aligned with its goal to enhance customer experience and increase sales.

Objectives and Key Results 98

Objectives and Key Results Cross-sell Strategize Retail 98

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.

B2B 119

B2B Gaming Niche Appointment 119

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. So, in 2018, they brought in the Cleveland-based B2B marketing agency RH Blake, which for more than 30 years has specialized in the manufacturing sector. Most of their customers operate in highly regulated industries, too.

B2B 79

B2B Process Manufacturing Customers 79

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. As a result, CMOs are getting questions from the CEO regarding the role and importance of social media in driving business impact. This year marks the 20th anniversary of Facebook. It can be done. Let’s let that sink in.

B2B 85

B2B Strategize Networking Promote 85

Veloxy

NOVEMBER 15, 2022

Account based selling is a B2B concept that has gained a lot of interest in recent times, but implementing it can feel rather daunting. Studies show that at least 94% of B2B teams have adopted account based selling in a bid to deliver improved buying experiences that lead to increased conversions and loyalty.

Sell 246

Sell Objectives and Key Results SQL B2B 246

ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Sales cycle length increased. So what does it take? Let’s dive in.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. Make sure you have some flexibility in case the partnership or results aren’t working out. Although I’ve owned an agency for seven years, most of my career was spent working on the client side.

Retail 104

Retail Clients Contract Campaign 104

Heinz Marketing

OCTOBER 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the fast-paced world of B2B sales and marketing, the role of a Chief Marketing Officer (CMO) is both demanding and critical to a company’s success. That’s where a business coach comes in. Why Hire a Business Coach?

Gaming 99

Gaming B2B Construction Networking 99

Heinz Marketing

JUNE 20, 2023

The strategies that were effective yesterday may no longer yield results. 4 Customer-Led Strategies for Success Here are a few customer-led growth strategies you can try in your organization to build loyalty, drive sales, and navigate choppy waters: 1. This may include blog posts, whitepapers, case studies, webinars, etc.

Growth 104

Growth Customers Referrals Lead generation 104

ConversionXL

MARCH 18, 2019

Congrats if you’re among the 73% of marketers who publish customer case studies to win hearts, minds, and pockets. In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Ignore either one, and your case studies are likely to fall flat.

B2B 134

B2B Transportation Objectives and Key Results Trust 134

ClickFunnels

NOVEMBER 9, 2021

And we’ll finish by explaining why building your own sales funnel is the best way to generate high-quality leads. Get Our 2-Page Sales Funnel That Generated 185,372 Leads! In case you’re unfamiliar, here’s a quick definition. The B2B Lead Generation Business Model. Keep reading. What is lead generation?

Lead generation 255

Lead generation Price Appointment E-commerce 255

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . In another case, the middle four stages might not happen at all.

B2B 133

B2B Pipeline Represent Sales 133

Search Engine Land

APRIL 17, 2024

This is especially true for SEO specialists and managers who currently use website traffic from organic search to measure their results. Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study. You don’t need to take any action on your existing setup.

Conversion 124

Conversion Gaming Objectives and Key Results Referrals 124

Martech

NOVEMBER 6, 2023

In the B2B sector, typical rates are 2.5%–5%. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers. Here’s how to define whether your expenses were worth it: So, in this case, you spent nearly $1,140 on every new customer. It felt like a high-stakes gamble, and we went all-in.

Appointment 125

Appointment UX Objectives and Key Results Gambling 125

Search Engine Land

MAY 26, 2023

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. Truly, the businesses that do B2B content marketing right have a giant competitive advantage.

B2B 108

B2B Promote Engineering Up-sell 108

Search Engine Land

NOVEMBER 16, 2022

In particular, B2B marketers face a unique challenge in identifying a downturn – with sales cycles expanding beyond 6, 12 or more months into the future and lacking evident shifts. In this article, we’ll unpack how a looming recession impacts B2B marketers and the key factors to consider to successfully navigate this landscape.

B2B 94

B2B B2C A/B testing Healthcare 94

Martech

AUGUST 23, 2021

Carmen Simon is a neuroscientist and the Chief Science Officer at Corporate Visions, a company that provides science-backed marketing and sales training programs to enterprise clients. B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We

Drivers/motivators 135

Drivers/motivators B2B Promote Campaign 135

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Gaming 112

Gaming Conversion Objectives and Key Results Referrals 112

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B 98

B2B Objectives and Key Results Drivers/motivators Strategize 98

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. But is it marketing or sales to blame?

Objectives and Key Results 121

Objectives and Key Results SQL Lead generation Drivers/motivators 121

Heinz Marketing

MAY 17, 2023

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. Personalization has become a critical component of B2B marketing strategies. Personalization has become a critical component of B2B marketing strategies.

B2B 52

B2B Pipeline Campaign Trust 52

Heinz Marketing

MAY 17, 2023

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. Personalization has become a critical component of B2B marketing strategies. Personalization has become a critical component of B2B marketing strategies.

B2B 52

B2B Pipeline Campaign Trust 52

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. In many cases, just initiating the first contact doesn’t deliver any business growth.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

Martech

SEPTEMBER 28, 2023

You can spend a lot of money trying to increase the results of your marketing communications. It won’t cost you a dime — and the results can be instantaneous. It won’t cost you a dime — and the results can be instantaneous. Behavioral science is the study of how people behave. This is true for B2C and for B2B marketers.

Finance 130

Finance B2C Lead generation Up-sell 130

Lead Fuze

JUNE 26, 2023

Selecting a suitable B2B marketing agency can be intimidating, with the numerous alternatives out there. This guide aims to simplify this process by outlining key considerations and steps on how to choose a B2B marketing agency that aligns with your specific needs. Why hire a B2B marketing agency? What are the 4 types of B2B?

B2B 52

B2B Objectives and Key Results Consult Lead generation 52

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. Yet the results are usually underwhelming: a few 300-word articles that are read by a total of three people. What you do.

Trust 90

Trust Territory Manufacturing Price 90

Sales Hacker

MARCH 8, 2024

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales.

GTM 94

GTM Growth Cross-sell Referrals 94

ConversionXL

MARCH 13, 2019

But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B ecommerce: 2 key differences of B2B buyers.

B2B 130

B2B B2C Retail X-functional 130

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? I’ve organized these by category: Data, campaigns, sales and strategy.

B2B 92

B2B Teamwork Referrals Cross-sell 92

Sales Hacker

JULY 20, 2020

Stop writing case studies the old way ! Case studies like those can work. Today we’re learning a 7-step formula to make the best case studies your prospects have ever seen — case studies that connect to the reader, overcome objections, show what makes your product/service the best, and close the sale.

Prospecting 109

Prospecting Objectives and Key Results Clients Closing 109

ClickFunnels

NOVEMBER 24, 2022

Plus, digital marketing helps you track analytics and get invaluable insights into how your campaigns are performing, so you can make adjustments and optimize for better results. As a business owner, you know that in order to be successful, you need to be constantly evolving and adapting. That’s where this guide comes in. What do they need?

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Heinz Marketing

AUGUST 7, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Surprising Way to Boost Your Sales Team’s Morale. We all know that happy, motivated, and proud salespeople tend to be the same ones who deliver the results.

B2B 112

B2B B2C Drivers/motivators Growth 112

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access.

B2B 113

B2B Cross-sell Hospitality GTM 113

Salesforce

MAY 25, 2023

Product-led growth is based on the notion that customers who enjoy a product will become loyal users and share it with others, which will result in lower customer acquisition costs and a self-sustaining growth loop. The result? In fact, 89% of B2B marketers use an ABM strategy right now. What is product-led growth?

Growth 98

Growth Product Customers B2B 98

Heinz Marketing

NOVEMBER 13, 2020

Advertising in the month of November and December is worth it for B2C companies and some B2B companies with short purchasing cycles. If you are a B2B Company with a purchasing cycle of longer than three months, I recommend putting most advertising tactics on hold during November and December. Ad spend doubles. Competition is fierce.

Click Through Rate 117

Click Through Rate B2C B2B Consult 117