Partners in Excellence

MARCH 26, 2024

When these large, strategic deals closed, our team and the company celebrated the success. I thoroughly enjoyed my time as a strategic account manager, but the upside was limited, and I was looking for new challenges. We also have companies with just OK products but great go-to-market teams, and they’re doing well.”

Sell 103

Sell Cross-sell Finance B2C 103

Martech

AUGUST 28, 2023

Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. CMO turnover cripples strategic thinking Whether or not the CMO adds tech, the turnover rate means the strategic view of the stack is constantly changing.

Government 98

Government Technology Technology Strategize 98

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. ” For years, marketing teams just sent emails with a link to a static gift card. ” Right now, Cardii’s target audience is B2B marketers. 3D, dynamic.”

B2C 115

B2C Sports B2B Gaming 115

Cience

OCTOBER 6, 2020

As sales become increasingly sophisticated these days, B2B companies everywhere are investing greater resources into outbound marketing. We draw from our experiences generating qualified sales opportunities for more than 1,000 b2b customers (ranging from seed-stage startups to the biggest global enterprises). Not exactly.

B2B 105

B2B Lead generation Contact CRM 105

Heinz Marketing

OCTOBER 21, 2021

They focus on making their marketing ecosystem and strategic growth driver to their company goals. So, how do B2B marketing leaders go about determining whether their marketing ecosystems can meet these new business demands? Consistently achieved marketing goals. Integrated Marketing Technology.

Drivers/motivators 120

Drivers/motivators B2B Technology Technology 120

Martech

MAY 30, 2023

One of LinkedIn’s top technology voices, she is a globally recognized tech futurist and business leader specializing in augmented reality (AR), virtual reality (VR) and spatial computing. Previously Lindsey was Global Head of Technology and Innovation at AB InBev (Anheuser-Busch), the world’s largest brewer.

Entertainment 120

Entertainment Sports Gaming Technology 120

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. Yet most organizations do not think about how they will strategically accelerate accounts toward revenue.

GTM 81

GTM E-commerce B2B Profit margin 81

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Winning marketing organizations self-regulate. ” Here’s the problem with that mindset.

GTM 129

GTM Market share Growth Technology 129

SaaStr

NOVEMBER 17, 2023

We’re on the brink of one of the biggest technological advancements of our lifetime — AI. For the first time in twenty years, we have a blank canvas, complete artistic freedom to reimagine everything in B2B software. Some of the most valuable companies in the world started with the advent of huge technological disruption.

GTM 104

GTM Technology Technology Up-sell 104

Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. I tapped into a group of trusted B2B marketers to gain perspective on all things intent. Marketing is playing a larger, more proactive role in the buying-selling process.

GTM 122

GTM B2B Strategic planning Drivers/motivators 122

Sales Hacker

MAY 6, 2021

We’re in the middle of a transformational time in the world of technology across all sectors. Recruiting and interviewing strategic candidates and attending case-study interviews for individual contributors. Recruiting and hiring senior-level leadership and strategic individual contributors.

B2C 95

B2C Pipeline SQL Strategize 95

Sales Hacker

FEBRUARY 9, 2024

Wiza is the only B2B contact database that sources and verifies contact data in real-time, the moment it’s requested, using LinkedIn as its source of truth. Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen. He’s been a B2B leader in businesses from pre-revenue to $600MM.

GTM 67

GTM Real Estate Launch B2B 67

Highspot

MAY 3, 2024

What’s missing is a strategic approach that unites all your revenue-generating teams. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. How well do your sales, marketing, and customer support teams collaborate? What is Revenue Enablement?

Cross-sell 52

Cross-sell GTM Technology Technology 52

Martech

OCTOBER 14, 2022

Today, CMO positions are more than just higher-level marketing supervisors. They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Overseeing market research. Balancing strategic vs. tactical initiatives. Get MarTech!

Non-Profits 125

Non-Profits E-commerce Strategize Consult 125

Heinz Marketing

APRIL 21, 2022

Finding such a full-time key strategic resource takes a significant investment of resources and time. Can they ensure that operational infrastructure is in place, so the new CMO can concentrate on large strategic issues rather than tactical concerns? What about losing valuable time and momentum during gaps of employment?

Strategize 104

Strategize Networking Growth B2B 104

Sales Hacker

MARCH 22, 2018

I run a European-based sales agency for software and technology companies. In this article, I will summarize what I’ve learned about B2B sales outsourcing. Would the product fit the selected market? The post B2B Sales Outsourcing Is Dicey. W hat is Sales Outsourcing? How well does your solution fit in there?

B2B 80

B2B X-functional Cold Call SQL 80

Martech

MAY 13, 2024

Since Marc Andreessen brought “Product-Market Fit” into mainstream startup vocabulary in 2007, this term has been seen as the ultimate goal for startups, often viewed as the holy grail of initial success. Its interpretation varies widely, leading to strategic misalignments that can quietly derail a company’s growth trajectory.

Go To Market 55

Go To Market Growth GTM Strategize 55

Heinz Marketing

NOVEMBER 26, 2021

Information Technology. It’s a B2B account-based marketer’s dream! Access to one of these platforms means your marketing and/or sales teams get a 360-degree view of prospects, customers, accounts, and even opportunities. In fact, Sales’ actions should strategically coordinate with Marketing’s actions.

CRM 113

CRM Contact Campaign B2C 113

Martech

DECEMBER 21, 2022

Marketing management focuses on the strategies you develop and deploy to better engage with and reach your target market. As you face challenges with developing your products and services, marketing management continues to move your brand forward with that strategic vision.

Objectives and Key Results 102

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 102

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes.

GTM 90

GTM Niche CRM Account management 90

SaaStr

MAY 16, 2022

Those early days are a classic example of having launched an application before developing a proper go-to-market strategy. We pounded the pavement for three years building technology and we were just blinded by how little true customer demand there was.” — Vasu Prathipati . Learning this lesson once wasn’t enough for MaestroQA.

GTM 82

GTM Pipeline Strategize Represent 82

Highspot

MAY 5, 2020

Experienced enterprise B2B sales executive Thomas Hellweg has joined Highspot to lead expansion in the DACH region as the company continues doubling year-over-year (YoY) across all primary business metrics. We empower companies to elevate customer conversations that drive strategic growth. About Highspot.

Launch 52

Launch Territory Strategize Technology 52

Salesforce

OCTOBER 22, 2021

If you’re running a successful B2B company, your sales operations (sales ops) crew is likely the unsung hero of your sales process. Hiring a strategic ops leader as a partner to the head of sales helps you think through how you build a scalable, repeatable, predictable revenue engine. Sales ops helps you scale.

Territory 98

Territory Strategize Sales Healthcare 98

Heinz Marketing

OCTOBER 12, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. And I’m very intrigued by what you guys are doing at Science Technology.

Pipeline 132

Pipeline Cold Call Sales Clients 132

Martech

FEBRUARY 19, 2024

Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? Dig deeper: A B2B marketer’s guide to long-form content 2. What truly makes your company special?

B2B 112

B2B Education Pitch Sports 112

Martech

FEBRUARY 16, 2024

Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? Dig deeper: A B2B marketer’s guide to long-form content 2. What truly makes your company special?

B2B 110

B2B Education Pitch Sports 110

Gong.io

DECEMBER 14, 2022

High-value deals are the holy grail for B2B sales managers. Target account selling is a B2B sales methodology that focuses on building and nurturing relationships with strategically chosen, high-value accounts that have a high probability of closing. Market disruptions. New advances in technology. What is TAS?

Sell 62

Sell Cold Call Contract GTM 62

Heinz Marketing

MARCH 6, 2019

By Matt Heinz , President of Heinz Marketing. Some of the B2B industry’s best and most relevant account-based marketing (ABM)T research and insights are coming out of TOPO , and Eric Wittlake in particular. Many companies today invest in more technology than they have the resources or maturity to justify.

B2C 74

B2C Drivers/motivators B2B Account management 74

SBI

FEBRUARY 25, 2020

We have seen firsthand the power that customer advocates wield in B2B buyers’ decisions in our own sales cycles, as well as those of our customers. If you like stats, here are just a few that tell the story in B2B. Peer recommendations are influencing more than 90% of all B2B buying decisions. It shouldn’t come as any surprise.

Customers 49

Customers Strategize Cross-sell B2B 49

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. ” Brands were working on transformative GTM efforts pre-pandemic.

Go To Market 111

Go To Market GTM Strategize Growth 111

Sales Hacker

DECEMBER 21, 2017

Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success.

Territory 89

Territory Non-Profits Contract Quota 89

InsightSquared

SEPTEMBER 5, 2018

How do you justify your technology stack and budget to leadership? Learn from industry-leading professionals on how they built, executed and continue to launch go-to-market strategies to accelerate revenue growth. However, the challenge remains: How can these teams integrate to optimize for growth?

Pipeline 63

Pipeline Consult Growth Strategize 63

SBI

OCTOBER 29, 2019

Allego and Seismic Form Strategic Partnership to Optimize Sales Readiness with Personalized Content, Learning and Collaboration, All in One Place. New integration between market leaders delivers the benefits of Allego’s sales learning and readiness platform with Seismic’s advanced sales enablement solution. Industry News.

Strategic partnership 20

Strategic partnership Strategize Price Technology 20

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Martech

FEBRUARY 12, 2024

Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? Dig deeper: A B2B marketer’s guide to long-form content 2. What truly makes your company special?

B2B 98

B2B Education Pitch Sports 98

Highspot

SEPTEMBER 28, 2021

Go-to-market teams work in silos, rarely communicate. Go-to-market teams collaborate continuously to drive outcomes. Static relationship with market, slow to adapt. Nimbly adapts to shifts in market. Your sales acceleration strategy should touch all aspects of your go-to-market approach.

Sales 52

Sales Cross-sell Growth Technique 52

Pointclear

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. It's a marketing strategy dictated by the sales go-to-market model. That’s just part of being a smart marketer today. That’s what it takes to be an efficient marketer today.

Lead generation 95

Lead generation Technology Technology Contact 95