Martech

NOVEMBER 18, 2024

The post TikTok launches AI video generation tool for marketers appeared first on MarTech. If successful, TikTok’s AI video generation tool could attract more brands to the platform. This could help businesses of all sizes compete better. Email: Business email address Sign me up! Processing.

Launch 127

Launch Product Process Customers 127

Salesforce

AUGUST 29, 2024

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. What you’ll learn What is B2B social media marketing?

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” ” or “What’s the best way to approach video advertising for a B2B audience?”

B2B 114

B2B B2C Niche Education 114

Search Engine Land

JULY 12, 2024

By embracing Accelerate, advertisers can potentially improve their LinkedIn campaign performance while reducing time and resource investment, making it a tool worth exploring for B2B marketers. Some agencies report limitations in targeting options, particularly for niche B2B audiences. Still in beta.

Launch 74

Launch Niche Campaign B2B 74

SaaStr

JULY 4, 2025

Overall, public B2B companies are struggling, with growth falling to new lows. “Industry Cloud” Becomes Standard Every major SaaS company will launch industry-specific versions of their platform. But that’s overall. The ones selling outside of tech? Many are doing pretty, pretty, well.

E-commerce 123

E-commerce Non-Profits Construction Real Estate 123

Martech

FEBRUARY 24, 2025

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. Googles Ad Transparency Center : Launched in spring 2023, it provides extensive information on competitors ads on Search, YouTube, and Display, breaking things down by geo, format, and timing for the ads run. Email: Business email address Sign me up!

B2B 104

B2B GTM Clients Launch 104

Martech

OCTOBER 2, 2024

Over the past few years, the company has expanded its scope to include B2B services like 401k programs, a solution for registered independent advisors and more. Dig deeper: B2B content marketing: Driving success through strategic content creation The solution. The problem. We’re managing people’s retirement.” Processing.

Campaign 76

Campaign B2B Sports Launch 76

ClickFunnels

SEPTEMBER 21, 2021

The post 17 Awesome Ideas & Strategies For B2B Lead Generation appeared first on ClickFunnels. Your B2B business needs leads like a boat needs water — not just to keep afloat but also to gain momentum. Here’s an example from Email Mastery’s Product Launch page…. But how do you find high-quality leads? Referral Program.

Lead generation 244

Lead generation B2B Referrals Launch 244

Sales Pop!

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. You betcha!

Inside sales 246

Inside sales B2B CRM Price 246

SaaStr

APRIL 7, 2025

After just a month of launching our own SaaStr AI (trained on a decade of content and hundreds of founders, speakers, and events), we’ve already had over 34,000 (!) This has massive implications for B2B SaaS. The same rules of B2B SaaS continue to apply. conversations with our AI in just the first 30 days.

Launch 80

Launch B2B UX Conversion 80

Sales Gravy

MARCH 25, 2025

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. In B2B lead gen often requires multiple touch points before prospects even see why they need to talk to you. In B2B sales randomness is the enemy of effectiveness.

B2B 78

B2B Appointment Inside sales Pitch 78

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability.

Growth 137

Growth GTM B2B Strategize 137

Iannarino

AUGUST 4, 2023

It can record each salesperson’s activities, document opportunities as they progress, and provide you with a dashboard to rival NASA on launch day. Your CRM can capture dozens of metrics.

B2B 246

B2B CRM Launch Sales 246

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September. A pixel to track campaign efficiency. Get MarTech! In your inbox.

Launch 113

Launch Technology Technology Campaign 113

ClickFunnels

SEPTEMBER 14, 2021

The post B2B Sales Funnel Guide – Start Growing Your Business appeared first on ClickFunnels. The greatest challenge of any B2B business is getting customers. 3 proven B2B sales funnels + case studies. We will also share some B2B sales funnel tips that will help you maximize your profits. Continue reading….

B2B 207

B2B Pitch Sales Up-sell 207

Heinz Marketing

JUNE 5, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing Understanding and activating the B2B buyer’s journey is essential for marketers looking to drive real revenue impact. FAQs About the B2B Buyer’s Journey and Sales Cycle What is a B2B buyer’s journey? How do you build a B2B buyer’s journey?

B2B 62

B2B Pipeline Campaign Sales 62

Martech

JUNE 9, 2025

In B2B, complex buying decisions are rarely made on impulse. B2B marketing strategies focused on only short-term demand capture programs sacrifice priming the 95% of the market for future buying situations. Most B2B marketing programs start too late. A continuum approach does just that. Email: See terms.

B2B 63

B2B Objectives and Key Results Campaign Clients 63

Martech

MARCH 25, 2025

However, this is the biggest issue I see with email newsletters both in my inbox and in my work with new clients, especially those in B2B. This was the highest unsubscribe rate weve seen for either version since the newsletter launched. Is the content all about your organization? The answer should be no.

B2B 119

B2B Promote Click Through Rate Territory 119

Salesforce

AUGUST 27, 2024

Are B2B marketers overwhelmed by all the data at their disposal? Several years ago, B2B marketers were only using marketing, sales, and service data to create connected customer experiences. But now, they have access to more B2B data than ever, allowing for a more complete view of the customer – but also creating challenges.

Campaign 64

Campaign B2B CRM Represent 64

Martech

JANUARY 10, 2024

Integrate, the enterprise demand management platform, today announced the launch of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. In a new survey of some 400 B2B marketers in North America and the U.K., Demand gen capabilities. Get MarTech!

Launch 119

Launch B2B Pipeline Lead generation 119

Heinz Marketing

SEPTEMBER 17, 2024

However, many B2B companies grapple with the decision of whether to manage marketing efforts in-house or collaborate with an external marketing agency. Entering New Markets or Launching New Products Plans to expand into new markets or introduce new products/services is a big lift and can present unfamiliar challenges.

Objectives and Key Results 106

Objectives and Key Results Launch Campaign Growth 106

Highspot

JUNE 23, 2025

But even with strong market momentum, nearly one-third of B2B organizations missed their revenue goals last year. Imagine your team is launching a new product. Improving commercial productivity Leading B2B companies are increasing sales and marketing investments, but they’re not just hiring more people.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Sales Pop!

SEPTEMBER 2, 2023

Amidst the hustle and bustle, the realm of B2B sales stands as a linchpin. Smith , the astute CEO and Founder of SmithCo —a sales consulting firm dedicated to empowering modern mid-size B2B businesses. The world of B2B sales is not merely a journey of transactions; it’s an odyssey of empathy, strategy, and connection.

B2B 162

B2B Consult Sales Follow-up 162

Martech

APRIL 9, 2025

AI is driving meaningful operational changes AI-powered tools are already reshaping B2B marketing, driving major shifts in how marketers work. Dig deeper: 5 ways to help your B2B organization succeed with AI agents 2. But why is AI proficiency so critical for marketers and why is this happening now?

GTM 129

GTM Strategic planning Strategize B2B 129

Martech

SEPTEMBER 5, 2024

Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. Dig deeper: Free trial vs. demo: What’s more effective in B2B SaaS ads? Why we care. Freemium offerings are nothing new. HubSpot has long offered free basic tools. Braze for Startups.

Launch 109

Launch B2B Start-ups Service 109

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch 128

Launch Represent Engineering CRM 128

Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. B2B marketers identify budget constraints as their main challenge. The Performance Center offers two capabilities that use AI to help B2B marketers derive accelerated insights. Two key capabilities. Get MarTech!

Launch 110

Launch Drivers/motivators B2B Represent 110

Martech

JULY 15, 2024

PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded by Yoav Schwartz and Randy Frisch in 2012, Uberflip supports B2B marketers with content planning, curation, distribution and measurement.

B2B 111

B2B Launch Go To Market Start-ups 111

Martech

NOVEMBER 27, 2024

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. As a result, we know we will see more AI applications aimed at B2B marketers.

B2C 125

B2C Launch Gaming B2B 125

Martech

JULY 30, 2024

launched less than two years ago and boasts 19 million registered users. The company made a concerted effort in recent years to grow B2B customers among enterprises and SMBs. With its launch in 2013, Canva empowered individual users by providing low-cost tools that anybody could use to create professional-level visuals.

Commission 116

Commission Launch Advertising/ Marketing User Experience 116

Martech

SEPTEMBER 25, 2024

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. Dig deeper: How Canva is approaching B2B customers with AI-powered tools Email: Business email address Sign me up! Processing.

Price 113

Price Launch Clients Campaign 113

Martech

JULY 18, 2024

Indecision about pricing and launch channels for new products is causing missed market opportunities Dragging out decisions on new tech, like marketing automation platforms, causes operational headaches and slows down campaigns. Choosing the wrong tools, resources or vendors can harm brand reputation and market positioning.

Objectives and Key Results 119

Objectives and Key Results Government Strategize Launch 119

Martech

OCTOBER 7, 2024

Google is launching the ability to search with video in Lens and ask complex questions about moving images (available through Search Labs) and voice input in Lens, so you can ask questions out loud while snapping a photo (or recording video) to more easily search what you see. Google also announced other news about AI and Search.

Retail 127

Retail Launch Price Engineering 127

Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. The return of business strategy Having a robust, regularly updated and well-communicated B2B business strategy will begin to come back fast and hard in the second half of 2025, if not sooner. B2B marketers and sales teams love frameworks, and good ones have value.

GTM 123

GTM Go To Market B2C Objectives and Key Results 123

Martech

JUNE 6, 2025

It requires both a strategy to revamp your new buyer journey and building real AI proficiency inside your marketing org — a skillset that’s becoming a career-defining edge in B2B marketing roles. Today’s AI’s changes in the B2B buyer journey are mainly across four core areas. Email: See terms. Strategy, process and human judgment do.

GTM 111

GTM Customers B2B Strategize 111

Martech

OCTOBER 31, 2024

Landbase launched Landbase Intelligence, a suite of free tools that evaluate digital credibility, analyze market sentiment and provide competitive intelligence. Making Science and GrowthLoop have partnered to launch an AI-driven marketing solution that combines data readiness and AI-powered marketing technology.

X-functional 115

X-functional Launch Trust Technology 115