Martech

JUNE 6, 2025

Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. It requires both a strategy to revamp your new buyer journey and building real AI proficiency inside your marketing org — a skillset that’s becoming a career-defining edge in B2B marketing roles. Email: See terms.

GTM 112

GTM Customers B2B Strategize 112

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” ” or “What’s the best way to approach video advertising for a B2B audience?”

B2B 115

B2B B2C Niche Education 115

Heinz Marketing

AUGUST 9, 2024

For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest. This automation frees up your team to focus on creative and strategic initiatives that require a human touch.

E-commerce 115

E-commerce Campaign Follow-up Trust 115

Sales Hacker

OCTOBER 11, 2024

GTM 116: The Future of SEO and AI’s Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. Sustained success demands a strategic approach backed by powerful technology.

GTM 114

GTM X-functional Pipeline Construction 114

Martech

JUNE 26, 2025

While AI enables scale and efficiency, it often sidelines marketing’s strategic role and compromises customer experience, especially in enterprise settings where automated outreach can do lasting damage. Marketing should have stepped into a larger strategic role as revenue movements evolved. Spam damages your brand.”

GTM 106

GTM Strategize Pipeline Engineering 106

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Scott Barker: [0:55] So Guy Yalif is a very seasoned B2B SaaS executive, over 20 years of go-to-market experience. So I guess I should do a quick bio.

GTM 102

GTM Engineering Electricity X-functional 102

Heinz Marketing

JUNE 26, 2025

That means: CSMs receiving alerts from product usage or NPS spikes Marketing launching dynamic nurtures triggered by signal thresholds Sales following up with tailored plays linked to behavior or milestones Example Workflow 4. But that’s how you burn out your SDRs and tank your conversion rates. Instead, implement signal triage.

GTM 92

GTM Cross-sell Referrals Pipeline 92

RingDNA

MARCH 26, 2025

75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” CEOs & COOs: Need to build strategic partnerships? Strategically grow your network, and you’ll be amazed at how opportunities begin to unfold. Source: Gartner ​.

Closing 62

Closing B2B Sell Referrals 62

Martech

JUNE 18, 2025

Launch a campaign before lunch? Dig deeper: Balancing the human-to-AI mix in B2B marketing AI can accelerate, but strategy sets the direction AI can supercharge execution. The real advantage comes when combining automation with intention, empathy and strategic clarity. Every day, we hear how AI is reshaping marketing.

GTM 103

GTM Strategize Trust B2B 103

Martech

JULY 17, 2025

Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. Case depends on evidence quality and time horizon. Case depends on evidence quality and time horizon. 25% spike in engagement.

GTM 56

GTM B2C Finance Government 56

Martech

DECEMBER 19, 2024

Every design element affects how users interact with your call to action, from color choices to strategic placement. Dig deeper: How to craft killer CTAs that convert B2B prospects Testing for success: A framework for optimizing CTAs CTAs rarely reach their full potential without testing and refinement. Claim your exclusive offer.

A/B testing 126

A/B testing Drivers/motivators CTR Click Through Rate 126

Martech

NOVEMBER 27, 2024

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. As a result, we know we will see more AI applications aimed at B2B marketers.

B2C 126

B2C Launch Gaming B2B 126

RingDNA

APRIL 11, 2025

More successful reps might be more strategic about when they dial prospects. But in B2B sales it can take six, eight or even more contact attempts to secure a meeting. Value: B2B deals can take time to close. According to data from Implisit , a benchmark for B2B sales teams is an opportunity win rate of 6%.

Quota 62

Quota Sales Pipeline Contact 62

Hubspot

JULY 18, 2025

When I first started consulting for B2B SaaS companies, I made the mistake of thinking the buyer journey and the customer journey were basically the same thing — just two sides of the same funnel. The same calm, minimalist tone you see in their launch videos carries through their website, welcome emails, and in-app guides.

Referrals 67

Referrals GTM Objectives and Key Results Trust 67

Salesforce

DECEMBER 18, 2024

B2B (Business-to-Business) customer service is complex, involving multiple relationship layers, big transactions, and specific support needs that need extra attention. Fortunately, AI agents like Agentforce can help your business overcome these challenges and deliver exceptional B2B customer service alongside your service reps.

Service 52

Service B2B Customers Trust 52

Martech

JANUARY 15, 2025

As a result, more brands will launch full-funnel strategies through influencers in the coming year. This strategic alignment will condense the customer journey and drive efficiency, making creator marketing an essential tool for delivering measurable business outcomes at every stage.

Niche 117

Niche B2B Service Retail 117

Martech

MARCH 6, 2025

While all these tools aim to boost sales productivity and efficiency, they have distinctly different strategic approaches. Salesforce launched the AgentExchange marketplace and the Agentforce Developer Edition alongside Agentforce 2dx. Both integrate with their respective CRM systems. Microsoft does this via Microsoft Copilot Studio.

CRM 90

CRM Sales Launch Strategize 90

Martech

JUNE 13, 2025

Strategic frameworks for implementation The most successful implementations follow a systematic approach that puts conversation intelligence at the center of ABM strategy: Framework 1: The insight capture loop Stage 1 : Configure Clay to automatically pull Gong transcripts for target accounts.

Campaign 56

Campaign Launch GTM Education 56

Sales Hacker

MARCH 21, 2025

Many make this shift reactively rather than strategically. More for your eardrums Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization.

Growth 81

Growth GTM Product Government 81

Highspot

JULY 9, 2025

Highspot’s State of Sales Enablement Report 2025 found B2B businesses with well-integrated GTM tech stacks are 42% more likely to increase sales productivity and 20% more likely to boost their deal win rates. Did you know?

GTM 40

GTM Objectives and Key Results Sales Growth 40

Sales Hacker

MARCH 4, 2025

To flip our [00:15:00] resources to the SLG motion and let’s get a, uh, strategic AE on this one. And my team had been working for months on this huge launch and, um, and it was the first launch that I and my team had done. And, um, everything that could go wrong in this launch. I was the only one that had it.

GTM 77

GTM X-functional Start-ups Campaign 77

SaaStr

MAY 23, 2025

After launching out of Y Combinator in 2018, RevenueCat quickly hit product-market fit. The Platform Play: Beyond Subscriptions (2023-2024) By 2023, RevenueCat had achieved something remarkable: powering subscriptions in over 70,000 mobile appsroughly one-in-three new subscription apps launched with RevenueCat under the hood.

Launch 111

Launch Represent Niche B2B 111

Sales Hacker

JUNE 24, 2025

B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. Uh, our first two strategic, you know, senior AE hires and building that playbook, kind of coaching them on my, you know, how did founder lead sales? We just made.

GTM 70

GTM Legal Contract Go To Market 70

Hubspot

FEBRUARY 21, 2025

For example, as a content strategist, my ICP includes B2B SaaS companies with 50-200 employees, $5M-50M in revenue, and an established blog. Week 4: Make Contact Find a compelling reason to reach out (product launch, company news, content gap). Heres the focused approach thats worked best for my B2B clients: LinkedIn first.

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

Sales Hacker

JUNE 17, 2025

He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. For new listeners, quick refresher.

GTM 88

GTM Customers Construction X-functional 88

Martech

JUNE 5, 2025

I was digging into a potential client recently, a 10-figure B2B SaaS company with an eight-figure marketing budget, a top-tier team and all the shiny new toys. Then, in November, OpenAI launched ChatGPT. Email: See terms. Take Google. In October 2022, they were the undisputed king of search.

Strategic partnership 60

Strategic partnership A/B testing Legal Pipeline 60

Salesforce

JUNE 30, 2025

Salesforce storefront templates are built to help businesses launch ecommerce sites quickly and effectively. It offers templates for business-to-customer (B2C) , business-to-business (B2B) , and direct-to customer (D2C) ecommerce sites. And, Agentforce can reduce manual coding by generating storefront code. Back to top.)

Cross-sell 52

Cross-sell CRM B2C Up-sell 52

SaaStr

APRIL 28, 2025

What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. In B2B, the transformation will eliminate the frustrating experience of being bounced between departments.

Negotiate 95

Negotiate Contract E-commerce Price 95

SaaStr

JUNE 29, 2025

An unprecedented one in B2B. Their Artificial Intelligence Platform (AIP) launched in early 2023, right as the AI boom was taking off. The B2B Metrics That Matter Rule of 40 Performance : Palantir hit an 83% Rule of 40 score in Q1 2025 (39% growth + 44% adjusted operating margin). The numbers tell the story: U.S.

Growth 103

Growth Government Represent Networking 103

Sales Hacker

FEBRUARY 11, 2025

I need B2B SaaS software now. And, um, let me kind of launch into why I think a lot of these AI SDRs and a lot of the AI methodology is really wrong. This is part of the go to [00:29:00] market cannonball series that I’ll be launching, which is how do you do, how do you do a go to market motion in an hour? Here’s.

GTM 86

GTM Pitch Up-sell Contact 86

Sales Hacker

MAY 20, 2025

B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. Each time we launched a new product, we really wanted to understand how’s it being received, what are the conversations like? What are the questions that customers have?

GTM 106

GTM Engineering Growth X-functional 106

SaaStr

JUNE 25, 2025

revenue multiple proves strong B2B companies with real growth (and it’s strong) can still command premium exits. But context matters: Market timing : Fintech valuations compressed 60-80% from 2021 peaks Strategic premium : 13.4x It’s not just Wiz and Scale. to dominate US SMB payments. exit represents a 37.5%

Drivers/motivators 86

Drivers/motivators Territory Strategize Growth 86

SaaStr

JUNE 30, 2025

Here’s what every B2B founder needs to understand about the OpenAI playbook. Market position when GPT-3 launched? ChatGPT launches in November 2022. The B2B lesson : In winner-take-all markets, funding ahead of the curve beats efficient scaling every time. revenue, ~$13B total funding 2024: $3.7B They were ready.

Growth 70

Growth B2B Launch Follow-up 70

Martech

MARCH 20, 2025

Qualified launched Piper for Marketo, an AI-powered sales development representative for Adobe Marketo Engage customers. It helps businesses analyze conversations, connect with customers and extract insights for strategic decision-making. Omneky launched Smart Ads, an AI-powered feature for creating and optimizing digital ads.

Retail 99

Retail Launch Represent Education 99

SaaStr

JULY 23, 2025

We’ve been tracking B2B growth metrics for over a decade, and what happened in the vibe coding space between November 2024 and July 2025 breaks every model we’ve seen. But strategic positioning matters enormously. Loveable : $0 → $100M ARR in 8 months. Not 8 quarters. This isn’t coincidence.

Government 71

Government Education Strategize Represent 71

Salesforce

OCTOBER 21, 2024

New research from the Content Marketing Institute found that 54% of B2B marketing respondents lack the resources to produce quality content at scale. At this year’s Dreamforce, Salesforce launched Agentforce , a set of tools to create and customize agents, as well as the collection of agents we provide across the Customer 360.

Campaign 59

Campaign Launch SQL B2C 59

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions.

Customers 117

Customers Appointment Education Consult 117