article thumbnail

B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated. Table of Contents What Is a B2B Buyer? B2B Buyers vs. B2C Buyers Who Are Your B2B Buyers?

B2B 81
article thumbnail

Top 13 Inside Sales Management and Automation Tools for B2B SaaS

Sales Pop!

The sales process in B2B is not self-sufficient. In addition to the sales team’s efforts, certain tools are also required to achieve the main goal. In addition, you should use automated sales management tools as often as possible. SaaS B2B Sales. Top 12 Cool Solutions for B2B SaaS Sales Automation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The B2B case for retention marketing: 7 key tactics

Martech

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 134
article thumbnail

How to align teams early with a strategic event workshop

Martech

By positioning the event as a way to meet late-stage prospects and accelerate deals in the pipeline, sales went from reluctant participants to some of the event’s biggest champions. Dig deeper: Beyond attendance: Unlocking B2B growth with event-led strategies Email: Business email address Sign me up! Processing.

article thumbnail

How to turn the great buyer resignation into B2B career opportunities

Martech

This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check. We know the facts.

B2B 120
article thumbnail

Unlock the real value of genAI in martech

Martech

For example, ExactBuyer and Upscale support outbound engagements with cold, warm and hot leads with relevant B2B messaging. AI sales support. Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue. AI copy generation/writing.

Niche 128
article thumbnail

It’s time to prioritize customer experience in B2B

Martech

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. This includes intuitive user interfaces, clear communication, and responsive support.

B2B 98