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Rethinking Account Development: A Customer-Led Growth Model for B2B

Heinz Marketing

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing With B2B growth increasingly powered by customers—not just marketing and sales—traditional funnel models are falling short. Here’s a breakdown of the model and how each stage supports long-term, sustainable B2B growth. And that is where it truly shines.

Growth 88
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How to inflation-proof your marketing in 2025

Martech

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Similarly, B2B companies are finding success by partnering with industry experts, thought leaders and technical communities. Email: Business email address Sign me up! Processing. Leading U.S.

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5 Interesting Learnings from ServiceTitan at $840,000,000 in ARR

SaaStr

market cap (12x ARR) This is what a 12x ARR vertical B2B leader looks like today. This efficiency is driven by their tailored go-to-market engine, which includes high-velocity inbound marketing, strategic partnerships with private equity firms, and a dedicated sales team for upselling Pro products and FinTech solutions.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” CEOs & COOs: Need to build strategic partnerships? In B2B sales, it often takes north of six contacts to close deals. Source: Gartner ​.

Closing 62
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The New Rules of AI Startup Growth: 5 Key Lessons from Cohere, Together AI & Salesforce Ventures

SaaStr

” It was the gold standard for B2B software companies scaling from $1M to $100M ARR. Successful companies are running three motions simultaneously: Bottom-up developer adoption Top-down enterprise engagement Strategic partnerships And they’re doing it from Day 1, not sequentially like in traditional SaaS.

Growth 109
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5 Ways AI Has Already Changed SaaS Sales Forever with Perplexity’s CBO Dmitry Shevelenko and SaaStr CRO Confidential Host Sam Blond

SaaStr

AI is Killing Transactional Sales (And Good Riddance) Sam’s frustration echoes every modern B2B buyer: “There have been several instances where it was sort of like a commodity transactional sale, and the sales rep adds unnecessary negative friction. Spend 30 minutes with AI getting to 80% proficiency. Feel the difference?

Legal 85
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What CEOs Are Missing In Their Attempts to Grow Revenue

Understanding the Sales Force

Sales and Marketing Alignment ( “align sales and marketing,” “CMO CEO partnership” ): With only 50% agreement on marketing’s role, they’re hunting for ways to unify teams. M&A and Strategic Partnerships ( “M&A for revenue growth,” “marketplace partnerships” ): 56% of CEOs plan mergers or partnerships to scale long-term value.