Martech

APRIL 30, 2025

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. Dig deeper: Driving customer growth with value-based B2B marketing Are we optimally organized? B2B is personal it always has been and always will be. We need to get wet and get in the game.

B2B 114

B2B GTM Strategize Commission 114

Martech

AUGUST 7, 2024

Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution The challenge: Context For all that large language models know, they’re nearly unusable for sales and marketing use cases. Before you use these tools headfirst, evaluate how well they align with your strategic objectives. Yeah, me too. Processing.

B2B 127

B2B Objectives and Key Results Legal Territory 127

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Context) You are an email marketing expert for a B2B financial services company. Case studies Why.

B2B 110

B2B CTR Click Through Rate Strategic planning 110

Iannarino

AUGUST 27, 2023

One salesperson wins a client’s business. All the other salespeople competing for the client lose the opportunity. In a contest that ends in winner-takes-all, it’s important to come out on top.

Strategize 246

Strategize B2B Clients Sales 246

Martech

APRIL 30, 2025

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. Email: Business email address Sign me up! Processing.

B2B 106

B2B Objectives and Key Results Territory Negotiate 106

Salesforce

AUGUST 29, 2024

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. What you’ll learn What is B2B social media marketing?

B2B 109

B2B Legal Entertainment Follow-up 109

Iannarino

APRIL 24, 2025

Sales success hinges on delivering strategic outcomes, not just features & benefits. Learn how to elevate your sales conversations and become a trusted advisor to your clients.

Strategize 187

Strategize B2B Sales Trust 187

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” ” or “What’s the best way to approach video advertising for a B2B audience?”

B2B 115

B2B B2C Niche Education 115

Iannarino

MARCH 2, 2023

This sales strategy has been part of B2B sales processes and is practiced by sales reps in many sales organizations. But by rushing the deal to get to the pain points, you break B2B selling and buying. Imagine you are an executive responsible for improving some strategic outcome that causes a productivity pain point.

B2B 286

B2B Contact Clients Entertainment 286

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. The key is strategic targeting. Make sure to: Use keyword lists wisely Add negative keywords like home or residential to filter out non-B2B searches.

B2B 88

B2B CTR Lead generation Sports 88

Martech

APRIL 2, 2025

As the Forrester B2B Summit kicked off this week in Phoenix, the analyst firm released a report called “AI Agents: What It Means For B2B Marketing, Sales, And Product.” ” The report explores the rapidly evolving role of artificial intelligence agents within B2B operations. Click to expand. Processing.

B2B 90

B2B GTM Government Strategic planning 90

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability.

Growth 137

Growth GTM B2B Strategize 137

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 135

Strategize B2B B2C Trust 135

Martech

OCTOBER 2, 2024

Over the past few years, the company has expanded its scope to include B2B services like 401k programs, a solution for registered independent advisors and more. Dig deeper: B2B content marketing: Driving success through strategic content creation The solution. The problem. Who’s running my retirement plan?’” Processing.

Campaign 78

Campaign B2B Sports Launch 78

Martech

APRIL 9, 2025

Those who can strategically use AI will gain a clear advantage. AI is driving meaningful operational changes AI-powered tools are already reshaping B2B marketing, driving major shifts in how marketers work. Dig deeper: 5 ways to help your B2B organization succeed with AI agents 2. These tools manage tasks such as: List building.

GTM 130

GTM Strategic planning Strategize B2B 130

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. However, the ROI can be enormous. In your inbox.

Strategize 120

Strategize B2B Legal Launch 120

Martech

MARCH 12, 2025

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Strategic financial partnerships can provide clarity if you’re struggling with limited financial visibility knowing which campaigns generate leads but not how they translate to actual profitability.

Strategic partnership 114

Strategic partnership Strategize Finance B2B 114

Martech

SEPTEMBER 11, 2024

Dig deeper: A B2B marketer’s guide to long-form content Website While not traditional content marketing , a website is a source of content. Dig deeper: B2B content marketing: Driving success through strategic content creation Email: Business email address Sign me up! The goal of content marketing is consumption, not creation.

B2B 136

B2B Campaign Represent Presentation 136

Iannarino

AUGUST 6, 2023

Many salespeople want to act strategically but choose transactional communication mediums. You may believe no one wants to talk to you and that they prefer emails or text messages, although this is clearly not true. In sales today, the main variable is what and how salespeople communicate with their contacts and prospects.

B2B 245

B2B Strategize Sales Contact 245

Sales Pop!

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. B2B companies sell their products or services to other companies instead of selling them to customers. LinkedIn Sales Navigator. You betcha!

Inside sales 246

Inside sales B2B CRM Price 246

Martech

JULY 19, 2024

B2B success: Dig deep, cultivate growth, reap rewards Forget overnight success stories. Building a thriving B2B brand resembles Hill’s journey with his American Bullies. Just like his unwavering dedication yielded a remarkable bond, building a B2B business requires digging deep and planting the right seeds.

Trust 117

Trust B2B Technique Represent 117

Sales Pop!

JUNE 28, 2021

The post Why great B2B salespeople don’t sell, they make lifetime ‘leaners’ appeared first on SalesPOP! The devil’s in the details. Looking for and capturing a leaner isn’t rocket science; it’s about doing the no-nonsense little things that make a big difference.

B2B 232

B2B Sell Strategize Clients 232

Martech

NOVEMBER 13, 2024

The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. Instead, it should be positioned as a strategic driver of growth and long-term value.

Drivers/motivators 134

Drivers/motivators Growth Objectives and Key Results Strategize 134

Martech

APRIL 2, 2025

Dig deeper: 5 ways to transition from tactical to strategic marketing Defining your target audience A critical part of the audit is clearly defining your target audience or customer persona(s). Your target audience is B2B, likely consisting of mid-size to larger companies, with decision-makers within those organizations.

Objectives and Key Results 116

Objectives and Key Results Strategize B2C CRM 116

Heinz Marketing

AUGUST 1, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Here at Heinz Marketing, we are optimistic about AI’s future impact on B2B marketing. While this is standard practice for any B2B marketing firm, we go a step further by viewing our work as an opportunity to positively influence careers and lives.

B2B 109

B2B Clients Technology Technology 109

Veloxy

JANUARY 7, 2025

Why the sales cycle is critical in B2B sales In the B2B space, the sales cycle is extremely important. You need to know how your unique cycle works like the protracted decision-making process typical in B2B transactions. These technologies enable your sales reps to spend more time on strategic initiatives.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Iannarino

MAY 2, 2024

Understanding the strategic outcomes they desire allows you to address their genuine needs. Understand Client Needs : Beyond the surface, clients seek solutions, not just products. By probing to uncover their true requirements, you position yourself for success in securing their business.

Clients 250

Clients B2B Contact Sales 250

Martech

AUGUST 8, 2024

Adobe’s Adobe Journey Optimizer (AJO) B2B Edition uses generative AI to create targeted buying groups and personalized customer journeys across various channels. This data-driven approach provides real-time intelligence, aiding strategic planning while complying with GDPR and CCPA.

E-commerce 122

E-commerce Objectives and Key Results Hospitality Strategic planning 122

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Youre setting the wrong expectations The problem Many B2B marketers mistakenly expect content to directly drive sales. Dig deeper: B2B content marketing: Driving success through strategic content creation 5. Youre not alone.

Education 120

Education Manufacturing B2B Trust 120

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. B2B buyers are beginning to aggressively use AI to avoid GTM tactics they see as outdated, inefficient, and self-serving and that substantially increase the time it takes to buy stuff.

GTM 118

GTM B2B Education Consult 118

Iannarino

NOVEMBER 21, 2022

B2B sales has never been more complex or more challenging. From buyers who decide they prefer a salesperson-free buying experience, to companies who pursue consensus only to abandon what was a strategic initiative, it is clear things are different now.

Conversion 269

Conversion Sales Strategize B2B 269

Martech

JULY 18, 2024

This fear of making the wrong decision leads to excessive caution and delays, especially in B2B marketing, where long sales cycles and significant investments increase the pressure. Dig deeper: Strategic vs. tactical decisions: How to find the right balance 2. Leadership should model decisiveness and provide clear strategic direction.

Objectives and Key Results 120

Objectives and Key Results Government Strategize Launch 120

Martech

OCTOBER 2, 2024

Guide strategic decision-making. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. This is where predictive analytics comes into play.

Strategic planning 94

Strategic planning Campaign Strategize Launch 94

Martech

JULY 1, 2024

Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. The post The failsafe approach to building strategic nurture paths appeared first on MarTech.

Strategize 114

Strategize A/B testing GTM Campaign 114

Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

Strategize 116

Strategize Sales Pipeline Non-Profits 116

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 122

Strategize Strategic planning Technology Technology 122

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything. Get MarTech!

B2B 135

B2B X-functional Pharmaceutical B2C 135