Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. The AI question “This season will be competitive, intense, and no doubt focused on pricing and discounting strategies. Also, 43% of shoppers are carrying more debt this year than they did in 2023. That makes sense.

Retail 70

Retail Price Promote Growth 70

Martech

JUNE 11, 2025

Campaign planning must shift from a single high point of the holiday shopping season to a more continuous rhythm throughout the year. Transitioning from more monolithic holiday campaigns to modular, moment-based sprints lets you stay top-of-mind without burning out budgets or customers. Sales or discounts (23%). Celebrations (20%).

Entertainment 105

Entertainment Retail Drivers/motivators Campaign 105

Martech

OCTOBER 29, 2024

Brands that only have a presence in swing states or focus on growing in those states will feel limited volumes and price increases,” said Dan Larkman, CEO and founder of Keynes Digital. Political campaigns put much of their budgets into linear TV, saturating that channel. In 2023, non-swing states saw 1.7x more versus swing states.

Territory 119

Territory Networking Price Up-sell 119

Martech

NOVEMBER 20, 2024

Key features : Google Lens now provides in-store product price comparisons. However, the enhanced price transparency and local inventory insights could drive competitive pressure, reshaping how and where consumers convert. This evolution could require you to shift campaign strategies for products that aren’t competitive.

Retail 73

Retail Price Campaign Product 73

Martech

JUNE 20, 2025

While brand advertising can influence sales, measuring that impact is challenging due to: The lag between campaign execution and consumer purchase. Another is the brand’s price premium, the additional revenue a company can command due to brand strength. That makes it even more critical to demonstrate brand value in financial terms.

Territory 81

Territory Objectives and Key Results B2C Technique 81

Martech

NOVEMBER 27, 2024

There is a free version and a Pro version (priced similar to Google Gemini at $30 a month) that will integrate into your Microsoft 365 suite. AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. see below). Processing.

B2C 124

B2C Launch Gaming B2B 124

Martech

MAY 7, 2025

A sale of AdX and DFP could disrupt how digital ads are bought and sold, potentially impacting the costs and efficiency of ad campaigns. Judge Leonie Brinkema ruled on April 16 that Google violated the Sherman Antitrust Act by using its dominance in ad tech to harm competition and control pricing in the open web ad market.

Appointment 117

Appointment Negotiate Price Up-sell 117

Martech

FEBRUARY 3, 2025

By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. Changes in Super Bowl commercial pricing The cost of a 30-second commercial during the Super Bowl has skyrocketed over the decades. million in 2005. million in 2005.

Entertainment 114

Entertainment Price Gaming Campaign 114

Martech

APRIL 14, 2025

I didn’t set out to purchase a connected or smart dishwasher, but the price was right, so I ended up with one that is both connected and smart. Collecting data, like how often consumers use their dishwashers or what settings they prefer, lets brands tailor marketing campaigns and product recommendations.

Manufacturing 75

Manufacturing Trust Relationship building Start-ups 75

Highspot

JANUARY 23, 2025

Be sure to master the four Ps of marketingproduct, price, promotion, and placementthrough GTM training. Go-to-market training arms you with the knowledge to tackle the four Ps of marketing: product, pricing, promotion, and placement. It might seem like a lot of guesswork, but it becomes clear with the right skills and training.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

SEPTEMBER 13, 2024

presidential campaign crossed another milestone this week with the first televised debate between the two candidates. The Harris campaign was mirroring the strategy used by Sen. Raphael Warnock (D-GA) during his 2022 reelection campaign. campaign this year used IRIS.TV-enabled The 2024 U.S. told MarTech. A Carl’s Jr.

Sports 116

Sports Campaign Clients Represent 116

Salesforce

FEBRUARY 3, 2025

Business-to-consumer (B2C) A model where businesses sell products or services directly to individual consumers. Lead nurturing can include personalized email campaigns, sharing targeted content, engaging with prospects on social media, and retargeted ads.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Pipeline SQL 52

Martech

MAY 2, 2025

Also falling off a cliff: The retailer’s sales, foot traffic and stock price. For one thing, with the very notable exception of last year’s campaign against Bud Light , boycotts are generally slow to boil. The retailer appeals to people who dislike Walmart’s generic feel but still want lower prices.

Retail 105

Retail Price Up-sell Trust 105

Martech

DECEMBER 18, 2024

Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges. Companies like Calm and Talkspace captured Gen Z’s attention by offering mental health support and creating digital communities centered around mental well-being.

Entertainment 106

Entertainment Manufacturing B2B Represent 106

Salesforce

DECEMBER 23, 2024

The most common types of ecommerce business are business-to-consumer (B2C) and business-to-business (B2B). While these are often positioned as opposites B2B vs. B2C they share a similar focus on customer satisfaction and generating loyalty over time. For example, B2C brands might promote their products on social media platforms.

B2C 98

B2C Government Manufacturing Retail 98

Martech

APRIL 9, 2025

Also, remember when Snoop Dogg partnered with Symantec (now Norton) to drop a campaign called “Hack is Wack”? If you’re putting seven figures into a campaign, the ROI shouldn’t be anecdotal it should be visible in the numbers. A single poorly worded tweet or off-brand video can derail a campaign overnight.

Niche 94

Niche A/B testing Campaign Entertainment 94

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 124

Customers Government Healthcare Hospitality 124

Martech

MARCH 24, 2025

AIs role in planning, activation and analysis AI is already reshaping three key areas of media campaigns: Planning : AI-driven insights help refine audience segmentation, optimize media mix models, and forecast performance. To unlock AIs full potential, companies need a strategic approach to scaling AI across all campaign phases.

Government 75

Government B2C Strategize Campaign 75

Martech

MARCH 7, 2025

Source: IAB Strategic adjustments To address financial constraints, advertisers plan to: Reduce overall ad spend (45%) Increase focus on performance-based campaigns (35%) Shift to digital channels with better measurement (29%) Adjust campaign messaging (28%) Negotiate for more flexibility (21%) Planning to adjust your messaging?

Negotiate 114

Negotiate Contract Campaign Strategize 114

Martech

MAY 5, 2025

Avoid hidden fees and deceptive pricing practices, as these can erode trust. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Tailor your marketing campaigns to address specific concerns or needs, ensuring that your messaging is relevant and timely. Processing.

Retail 113

Retail Trust Price Education 113

Martech

MARCH 11, 2025

Draw from existing Search and Shopping campaigns. Possible premium pricing leading to higher costs per click. Additionally, premium pricing and higher costs per click could affect return on ad spend, making it crucial for marketers to monitor performance closely as Google refines its AI-driven ad experiences. mobile users.

Click Through Rate 122

Click Through Rate Price B2B Launch 122

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. personalized) email campaigns can drive a 700+% increase in revenue ? Marketing automation refers to any marketing efforts, campaigns, and tasks that are managed, executed, and measured with software versus manually.

B2C 101

B2C E-commerce Price B2B 101

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. Sender Name: Another important aspect to test in your email campaigns is the sender name.

Campaign 111

Campaign A/B testing Click Through Rate B2C 111

Sales Pop!

NOVEMBER 18, 2021

Email signature marketing and branding campaign platform. All price plans are custom and calculated depending on the number of your teammate Seats (e.g. With a drag-and-drop builder, you can create, run, and optimize landing pages for different campaigns. WiseStamp features: Complete email signature design suite.

Lead generation 246

Lead generation A/B testing Referrals CRM 246

Hubspot

JANUARY 5, 2016

In fact, there's actually a lot B2B marketers can learn by observing the approach of B2C companies. Of course, B2B and B2C marketing have their long list of differences. Yet, B2C marketers often have more room to stretch their imagination with lofty expectations for either witty or tear-jerking campaigns. 1) Chobani.

B2C 53

B2C Campaign B2B Retail 53

ClickFunnels

JULY 22, 2021

96% of B2C marketers say that Facebook is a valuable marketing platform. Either way, it’s important to have clear targets for your display advertisements so that, in the end, you know if the campaigns were successful. This turned out to be my first ever successful Facebook ad campaign. Build The Advertising Foundation.

Launch 264

Launch B2C Gaming Campaign 264

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Campaign channels. Click here to download!

E-commerce 126

E-commerce Tradeshows CRM Campaign 126

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2B 124

B2B B2C E-commerce Clients 124

Salesmate

SEPTEMBER 15, 2021

Seth Price . Founding partner, Price Benowitz. While our law firm is mainly B2C focused, B2B social media marketing has been very beneficial for our digital agency in connecting with and helping other companies in the legal industry. B2C is great at making customers feel like they’re part of a world community.

B2B 98

B2B B2C Legal Strategize 98

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Target customers. Product overview.

E-commerce 120

E-commerce B2C Manufacturing Hospitality 120

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Even if it occurs after the handoff to sales, humans still close most of the deals in B2B and high-end B2C transactions.

Lead generation 129

Lead generation B2C B2B Contact 129

Heinz Marketing

MARCH 10, 2021

With prices often far lower than competing retailers, it is a no-brainer that customers keep returning and renewing their annual membership. When your customers know you will provide them with top-notch service, competitive pricing and an unparalleled level of quality, you will have a loyal customer base. Customer Loyalty.

B2B 138

B2B Cross-sell Retail Healthcare 138

ConversionXL

MARCH 6, 2019

For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. A successful campaign needs to break video messaging into chunks that can capture busy top-of-funnel scrollers (short videos) and more engaged middle- and bottom-of-funnel viewers (longer videos). is a 3X price increase.

Entertainment 129

Entertainment B2B B2C Campaign 129

Salesmate

MAY 31, 2021

Email marketing enables you to inform your users about the company updates, any upcoming offers or run promotional campaigns to constantly engage with TOFT and bring them down the sales funnel. With a streamlined automation process for marketing campaigns, work feels easier for 93% of the marketers. Pricing plan.

B2C 105

B2C Campaign Clients Price 105

ConversionXL

OCTOBER 8, 2021

A popular way is to include the cost of re-engagement campaigns in the acquisition cost. Consider the following funnel for a Google Ad campaign: You spent $1,000 on a campaign that yielded 5 customers with a CAC of $200. We suggest using MRR, especially for products with flexible pricing. Growth marketing is a funnel.

Customers 135

Customers Price Cross-sell Strategize 135

Search Engine Land

SEPTEMBER 11, 2023

Using value-based bidding in low variability scenarios What if your products or services are priced similarly? Even if your prices are uniform, the profit margins may differ. Most campaign types require at least 15 conversions per campaign in the previous 30 days to run Target ROAS. Marketing Qualified Leads (MQLs).

Profit margin 134

Profit margin Objectives and Key Results Campaign B2C 134

ConversionXL

APRIL 28, 2021

But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse. Gamification isn’t the domain of B2C or gaming sites alone.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151