SaaStr

MAY 10, 2024

CEO Yamini Rangan noted: December seemed to show a bit stronger macro demand, but that evaporated in Q1 Budget scrutiny remains higher More decision-markers in deals, even with an $11k price point at HubSpot More demos and proof-of-concepts before buying. B2C and B2B2C are usually ahead of B2B. More proof-of-concepts than ever.

B2C 90

B2C B2B Growth Price 90

The 5% Institute

APRIL 2, 2020

If you’re involved in B2B sales , high ticket B2C sales, or consultative selling; one of the common scenarios you’ll most probably come across, is negotiating on price. Discussing price and money is an important part of the sales process , and one that you do need to handle quite carefully. What Does Negotiating On Price Mean?

Negotiate 98

Negotiate Price B2C Presentation 98

Partners in Excellence

MARCH 26, 2024

Eventually, I was invited into customer meetings to answer questions, and occasionally, I presented the pricing models and assisted in negotiating pricing and deal structures. B2B customers want a B2C-like experience to self-educate, work independently, and manage their research and due diligence.

Sell 114

Sell Cross-sell Finance B2C 114

SaaStr

FEBRUARY 28, 2019

I remember the first time I tried to do the Old Price-Raise-Without-Notice tactic. But as time went on, we got a bit better at pricing ?? Just to increase Qualcomm to the same pricing everyone else had at their bracket. I canceled the price increase. Price increases on existing customers always lead to churn.

Price 93

Price Customers Referrals B2C 93

SaaStr

JULY 27, 2022

You need volume, not top expertise or the high salary price tag that comes with enterprise AEs. . Secret 4: Be Transparent About Pricing and Keep It Simple. . When it comes to pricing, some companies deliberately choose to keep it complex to make it easier to raise prices down the road.

Go To Market 80

Go To Market GTM B2C Price 80

The Sales Hunter

MAY 14, 2013

Salespeople call me all the time saying how they’re struggling because their price is too high. When I ask them why they think their price is too high, they say something like how they know they could close more sales if their price was lower. Just because a few customers say your price is too high does not mean a thing.

Price 90

Price Cold Call B2C B2B 90

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. This stage is characterized by specific, high-intent searches that could include specific product names, pricing information, or implementation details. B2B marketers often place a greater emphasis on “micro-conversions” compared to those in the B2C sector.

B2B 102

B2B B2C CRM Engineering 102

The Sales Hunter

MAY 28, 2013

Your price is a reflection of you, and the last thing you want to be seen as is a low-price salesperson. If you’re known by the low prices you charge, your customers will do one thing — push you to offer an even lower price. Don’t set yourself to be seen as a low-price salesperson.

Price 92

Price B2C Presentation Drivers/motivators 92

The Sales Hunter

MARCH 12, 2013

The conversation always seems to be on how to lower a price to allow more sales to be made. Can a cheap price hurt your sales? Let’s look at this question in the perspective of a service being sold or a moderate to high price point item. These could be either B2B or B2C. ” Sales Motivation Blog.

Price 88

Price B2C Sales Up-sell 88

The Sales Hunter

FEBRUARY 7, 2013

When you discount your price as a way to attract new business, the only thing you’re going to do is make yourself and your company work harder. Using a low price to attract new business is a great technique to attract customers who will never pay full price. This is true in both B2B and B2C.

Price 94

Price Customers B2C Repeat business 94

Sales Pop!

APRIL 11, 2024

To work the issue, let’s consider a B2C example that is familiar to us all. And clearly, this B2C hotel example highlights something that doesn’t work. And certainly you can make a case that it’s very important to all clients. But it’s not the only element that determines client satisfaction. Not by a long shot.

B2C 52

B2C Clients Contract Account management 52

The Sales Hunter

JANUARY 23, 2013

Use the power of contrast to let the customer feel they’re getting a good deal, and you might just end up selling the higher price option. What is great is it works in most selling situation whether they are B2B or B2C. The beauty is there will be times the customer will show interest in the higher-priced option and even buy it.

Price 76

Price B2C Up-sell Drivers/motivators 76

Salesmate

SEPTEMBER 15, 2021

Seth Price . Founding partner, Price Benowitz. While our law firm is mainly B2C focused, B2B social media marketing has been very beneficial for our digital agency in connecting with and helping other companies in the legal industry. B2C is great at making customers feel like they’re part of a world community.

B2B 98

B2B B2C Legal Strategize 98

The Sales Hunter

AUGUST 13, 2013

Everybody wants a lower price, but even more important than a lower price is time — or I should say the desire for more time. This applies in both B2B and B2C, yet too often, time is not leveraged by either the salesperson or the customer. The customer may object to the price and argue for a 10-20% reduction in price.

Price 78

Price B2C Drivers/motivators B2B 78

SaaStr

APRIL 7, 2022

B2C companies at $150 price point: “We answer every call and chat in 60 seconds or less”: — Jason BeKind Lemkin #???????????? And then hand them off to someone else to help do a demo, etc. B2B companies, ACV $20k: “We can’t afford to pick up the phone or respond to chat in real-time”. jasonlk) April 4, 2022.

Closing 101

Closing B2C Follow-up Price 101

Search Engine Land

NOVEMBER 16, 2022

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. Kibo Commerce provides a few case studies to begin your personalization journey: Use tiered pricing to upsell with product recommendations. B2C will feel it first. Keep a finger on the pulse of B2C industry trends.

B2B 91

B2B B2C A/B testing Healthcare 91

PandaDoc

MAY 8, 2024

Key takeaways With its specific business needs, budget restrictions, and customization requirements, the sales landscape for small- and medium-sized businesses requires a different strategy than enterprise and B2C sales. What is the difference between SMB vs B2C?

Objectives and Key Results 52

Objectives and Key Results B2C Legal Government 52

SaaStr

SEPTEMBER 26, 2023

Two great leaders, worth almost $10B now and public, and both “priced” at the high end of the IPO ranges. Instacart also IPO’d the same week, and while not SaaS, is one of the more impressive B2C scale-ups out there. Klaviyo is trading a smidge up from its IPO price, and Instacart a smidge down.

Niche 61

Niche B2C Price Engineering 61

ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130

B2B B2C Retail X-functional 130

Lead Fuze

JULY 5, 2023

We’ll also discuss adapting scripts based on business needs – from tailoring templates according to product pricing to differentiating scripts for B2B and B2C scenarios. Tailoring Templates According To Product Pricing When selling lower-priced products, focus on volume and quick decision-making.

Objectives and Key Results 52

Objectives and Key Results B2C Lead generation Sales 52

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

B2B 109

B2B X-functional UX Campaign 109

Search Engine Land

NOVEMBER 14, 2023

Anchoring Anchoring involves presenting a reference point before sharing your brand’s price, timescale or unique information. Examples include: Quoting a competitor’s price and then showing their cheaper price. Playing with anchoring is a great tool to drive conversions and can work for B2C and B2B.

Conversion 109

Conversion Price B2C Manufacturing 109

Search Engine Land

FEBRUARY 6, 2024

Dig deeper: 5 best practices for tracking offline conversions in Google Ads Facebook: Incorporate Conversions API Before Google began its cookie phaseout, Apple’s iOS 14 kicked a leg out from under Facebook’s conversion reporting, led advertisers to leave or minimize the platform in droves, and tanked Facebook stock prices.

SQL 110

SQL Angle Campaign B2C 110

Salesforce

OCTOBER 31, 2023

What do you offer (features, price, functionality) that your competitors don’t? Use AI tools to scan sales call transcripts for competitor mentions and pricing information. But, they’re also price-conscious. It works best for simple products that don’t require a lot of explanation and are offered at a low price point.

Go To Market 119

Go To Market GTM Objectives and Key Results Price 119

Search Engine Land

JULY 18, 2023

On the way home, you stop to fill your gas tank and notice that the price per gallon is higher than the last time you filled it. The macroeconomic signals to watch and why I’m not saying you should use daily gas prices as a barometer. If you’re in B2C, consumer confidence, inflation and jobs are key. The stock market.

Real Estate 91

Real Estate Angle UX B2C 91

SaaStr

MARCH 11, 2021

A lot of SaaS pricing originally comes from classic enterprise software. Today’s buyer is as much influenced by Slack, Zoom, and even B2C apps as how someone used to pay for Oracle. Look at what the most beloved vendors do in your space around pricing models. Q: Why do SaaS companies bill annually up front? You rented :).

Contract 89

Contract B2C Construction Price 89

Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade? Wrapping Up.

B2B 98

B2B Customers B2C User Experience 98

Search Engine Land

SEPTEMBER 25, 2023

Industry-specific tailoring To stay focused, adapt the customer journey map and where SEO fits within your business model, whether B2B, B2C, or retail. Solution selection As users seek buy-in from decision-makers, they require content that justifies their expenditure, often emphasizing pricing, ROI and overall value.

Customers 130

Customers User Experience B2C Engineering 130

Gong.io

NOVEMBER 7, 2022

While complex sales are common in B2B sales environments, a B2C transaction can also be “complex.” B2C transactions also require approval from multiple decision-makers (agents, lenders, family members, etc.) Finally, because complex sales have higher price points, there’s a high degree of risk for the buyer. before closing.

B2C 62

B2C Sales Price Prospecting 62

Hubspot

DECEMBER 13, 2022

There’s great precedent for how we shop and buy in our personal lives – B2C companies figured this out a long time ago: While this trend originated in the B2C world, its effects can be felt in B2B as modern buyers come to expect the same great experiences they get as consumers in the B2B buying process.

B2C 64

B2C Price B2B Sales 64

Heinz Marketing

MARCH 10, 2021

With prices often far lower than competing retailers, it is a no-brainer that customers keep returning and renewing their annual membership. When your customers know you will provide them with top-notch service, competitive pricing and an unparalleled level of quality, you will have a loyal customer base. Customer Loyalty.

B2B 137

B2B Cross-sell Retail Healthcare 137

Martech

MARCH 1, 2024

But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. A need to avoid price wars. Thus, retention is gaining traction again as a strategic B2B marketing priority.

B2B 122

B2B Cross-sell Pharmaceutical Account management 122

Hubspot

JULY 25, 2013

One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. So, why won''t people put price on their website? When I suggest placing price on a client’s site typically I get some version of these responses: 1) “It’s not done in our industry”.

Price 77

Price B2C Negotiate Service 77

Hubspot

NOVEMBER 22, 2023

Trends Researcher, Max Iskiev anonymously surveyed 1,477 global sales professionals across B2B and B2C industries to unearth the sales trends, opportunities, strategies, and pain points that could impact businesses in the coming year. Pricing: Free version available. Pricing: Free Trial, Core starting at $79.99/month,

Closing 69

Closing CRM Customer Relationship Management Pipeline 69

Hubspot

OCTOBER 30, 2020

You can use the four P's to answer questions about the product, price, place, and promotion of your product or service. When it comes to price, you have to consider how much you're going to charge customers for your products or services. When you decide on a price, you want to think about perception.

Promote 101

Promote B2C Price Service 101

PandaDoc

MAY 9, 2024

Every industry, product type, and business model will have different needs regarding things like pricing and win rates. B2C sales cycle lengths are much shorter, taking days or weeks. At the same time, the average deal value in B2C industries such as retail and ecommerce is much lower than that of B2B.

Pipeline 52

Pipeline Legal Objectives and Key Results Lead generation 52

Cience

APRIL 30, 2020

Though B2C industries may be leading this change, B2B sales are not far behind. Oftentimes B2Bs have a wide range of clients that differ from each other much more than typical B2C customers. Today’s consumers, whether their B2C or B2B, expect a smooth UX. Personalize Customer Experiences. Look at your online content.

Gaming 102

Gaming B2B UX B2C 102