Remove B2C Remove Contact Remove Cross-sell
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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. Despite this success at getting their contact information, I realized I still didn’t have: Their company name. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. Can you use the same CRM software for B2C and B2B purposes?

B2C 99
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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. You may view your contact center as a cost center, with ongoing pressure to cut operational expenses.

Service 69
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The Sales Manager’s Guide to Sales AI

Veloxy

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. How is AI Changing Sales?

Sales 223
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16 marketing automation platforms your organization should consider

Martech

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles.

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How, When and Why to Launch a Second Product: A Deep Dive with Dharmesh Shah, CTO Hubspot

SaaStr

1) Most startups, in order to go into “scale-up” mode will need a second product, a “second act” The SaaS companies crossing $1b ARR all seem to have a second product. Outside of B2C, you probably need one. Educating your own sales force on how to sell 2 products at the same time is hard enough.

Launch 105
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? What are you trying to sell? Image Source.

B2B 110
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How Agentic Marketing Automation Will Bring a New Era of Efficiency

Salesforce

This often means lots of cross-functional collaboration. Customers often make first contact with brands via social. Accelerate sales cycles: Prospective customers in the decision-making stage often expect to connect with an individual to help them, whether thats B2B or B2C. Its not always about selling more.