Salesforce

JUNE 30, 2025

Whether you’re selling products or services, online stores give you reach. A storefront builder is a tool or platform that allows users to create and manage an online store that functions as a digital storefront to sell products or services online. What is a storefront builder template?

Cross-sell

Salesforce

APRIL 4, 2025

This often means lots of cross-functional collaboration. Not only could it answer questions related to whether the brand, product or service should be considered, but it could also route a customer to other agents that can move them deeper into the customer lifecycle. Its not always about selling more. Get that second purchase.

Objectives and Key Results

Salesforce

JULY 17, 2025

Buyers are smarter , journeys are messier , and expectations are higher — shaped by intuitive B2C touchpoints like Amazon and Netflix. It must account for buying groups, cross-functional decisions, longer sales cycles, and the rise of AI agents brokering information on your buyer’s behalf.

B2B

Sales Hacker

FEBRUARY 24, 2025

B2B and high-ticket B2C buyers are watching product deep-dives, expert interviews, and tutorials to guide their buying decisions. Cross-promotion of tools and services: Their videos often demonstrate how to use Ahrefs’ tools, subtly promoting their services while providing value. Long-form = higher intent.

B2B

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. Real-time translation will help reach global audiences.

Customers

ConversionXL

JUNE 16, 2022

Recommending additional products or services can help customers solve problems while upping their investment. It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. What is cross-selling? Cross-selling is something you’ll be familiar with.

Cross-sell

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? accounting or legal services).

B2C

Heinz Marketing

MARCH 10, 2021

If you are selling a product or a service, make sure it is user-friendly. When your customers know you will provide them with top-notch service, competitive pricing and an unparalleled level of quality, you will have a loyal customer base. Cross-sell and Up-sell. Think about what problems you are solving.

B2B

Sales Pop!

JANUARY 5, 2023

That mutual benefit came from perceived equality in the value of various goods or services to be exchanged. In our present world, we hear constant complaints, all across the globe, about being charged inflated prices for goods and services. As Frederic Bastiat stated, “When goods don’t cross borders, soldiers will.”

Pipeline

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Top-shelf customer service The same logic applies to problem resolution.

B2B

SaaStr

DECEMBER 20, 2023

Canva hasn’t seen any “macro impacts” to revenue growth, nor have a number of other SaaS leaders that sell in large part outside of tech. #2. From 60 Million Users in September 2021 to 170 Million in December 2023 It certainly helps that Canva in many ways is as B2C as it is B2B, as it fuels a huge TAM.

Cross-sell

Martech

OCTOBER 16, 2023

They signify not only the exchange of commitments, such as payment for a service or receipt of that payment but also the fulfillment of that commitment. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. I’m glad you asked!

Cross-sell

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Target customers. Product overview.

E-commerce

Partners in Excellence

JANUARY 5, 2013

” First, look at different types of selling. It was a B2C environment (also, B2 Retailer). I asked him, “Jerry, why did you hire us, we don’t know anything about B2C? I asked him, “Jerry, why did you hire us, we don’t know anything about B2C?” See how you might apply them to selling.

B2C

Sales Hacker

DECEMBER 14, 2022

Selling has historically been an inefficient activity. Salespeople typically didn’t get any guidance beyond “sell, sell, sell.” Consumers on the B2C level and B2B level have changed their buying habits in the past 5-10 years as more and more information becomes available. Don’t sell excitement — sell techniques.

Meeting

Sales Hacker

JULY 16, 2020

And while Giphy is a timely B2C example, the good news for SaaS sales professionals is that all these effects are amplified even more in a B2B context. But three things have changed: There are new sets of tools such as partner ecosystem platforms that automate the co-selling and cross-selling process.

Pipeline

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. How is AI Changing Sales?

Sales

Salesforce

APRIL 29, 2022

Customers want personalized interactions and efficient customer service like they get from Uber and Amazon. They need the ability to report outages and issues to a service agent and get support or have a field technician fix the problem remotely. In-person service calls should be scheduled only when the problem calls for it.

Technology

Martech

SEPTEMBER 11, 2023

As an example, ING Financial Services used a journey-centric approach to learn more about both B2B customers and consumers. The customer service for the ordering app might be managed by another entity. In some cases, customers were opening a bank account as an end goal to transfer money.

Customers

Sales Hacker

APRIL 1, 2021

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them.

E-commerce

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood.

Promote

Heinz Marketing

MARCH 16, 2022

Customer expectations have changed based on the experiences with B2C brands like Netflix and Spotify. They are there to provide 24/7 service which helps both your brand and the website visitor. Smart chatbots lead to higher efficiency in sales and customer service and help lower your costs.

B2B

Martech

OCTOBER 12, 2023

But when the time comes to perform more thoughtful lifecycle marketing, cross-sell new products or resolve marketing-sales-service friction that’s hurting your NPS scores, leaders look for a “single view of the customer” that frequently doesn’t exist. In most cases, it will not.

Customers

Miller Heiman Group

MARCH 6, 2020

By including customer experience strategy as part of their vision, they can partner effectively with service leaders to improve customer satisfaction, thus driving revenue in the long-term. Why Sales and Service Alignment Matters. When sales discounts the impact of service they lose the chance to deepen critical customer relationships.

Customers

Salesforce

JULY 21, 2021

For example, sales doesn’t share knowledge or data well with marketing; marketing has no knowledge of when a customer has contacted customer service. This means your marketing, sales, commerce, service, and IT teams can be connected on our platform no matter where they’re physically located in the world.

B2C

Hubspot

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Selling by offering a solution rather than pitching a product/service is key to sales pros. How Salespeople Build Rapport When Selling. Personalization is more important than ever.

Cross-sell

Salesforce

FEBRUARY 15, 2023

A marketplace also means you can quickly expand your product catalog, cross- and up-selling products that were once outside the scope of your offerings. Explore the latest directions in B2C and B2B ecommerce Understand emerging commerce trends and solve new challenges. This can be a game changer in terms of productivity.

Cross-sell

Sales Hacker

JUNE 26, 2020

For example, B2C businesses need a shorter consideration phase than B2B businesses, which require more lead nurturing. At this stage, customers look at different companies with the same product and decide who is the better service provider. However, how these steps look and what they entail will be unique for every business.

Referrals

ConversionXL

NOVEMBER 29, 2018

Despite the benefits, getting unpaid users to become paid users—”crossing the penny gap”—is hard. The biggest gap in any venture is that between a service that is free and one that costs a penny. The penny gap is the transition point from unpaid to paid customer, and both freemium and free-trial options must convince users to cross it.

Customers

ConversionXL

NOVEMBER 6, 2015

Main problem: understandable, consistent cross-tool reporting. You need someone to put in the time to conduct cross-browser and cross-device testing for each variation before starting the experiment. This way, you reduce the risks associated with cross-device pollution. Run tests separately for each type of device.

A/B testing

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. Your reps can spend more time selling and less time writing.

B2B

Sales Hacker

JULY 17, 2018

Gartner predicted it will become the default selling framework for most tech vendors that exceed $5 million in annual revenue. There are many factors driving the dramatic shift towards account-based selling: Customer centricity, which is a key tenet of ABS, has become the new mantra. What Is Account-Based Selling?

Cross-sell

Martech

JULY 22, 2022

Committing to customer journey analytics and orchestration requires that every business function — marketing, sales, customer service, product development — contribute data on the points where they touch the customer throughout the life cycle. Here are some of these benefits. Improved alignment among business units. Who will “own” CJO?

Customers

Martech

MARCH 15, 2023

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. It’s also increasingly digital. initiating chats, serving ads, etc.)

Customers

Martech

NOVEMBER 12, 2021

Also there were the partners who offer services for sellers: PickFu, the consumer research vendor, and GETIDA, an Amazon auditing service, for example. Also present were a number of aggregators like Thrasio and Boosted. Online advertising is getting more expensive and difficult, he said.

Cross-sell

ConversionXL

OCTOBER 8, 2021

As it might take a while to cross that threshold, you need accurate data to learn when each customer was first engaged. CAC is only one metric, but you can use it to understand how your message resonates with different customer segments and which customer segments get the most value from your product or service.

Customers