Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM

Martech

AUGUST 14, 2024

Build up your sender reputation To ensure deliverability, bulk email senders must authenticate emails using Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM) and Domain-based Message Authentication, Reporting and Conformance (DMARC). “The It takes time to build up reputation.” I think that’s the wrong question.

Campaign

ClickFunnels

JUNE 10, 2025

Whether you’re selling to other businesses (B2B) or directly to customers (B2C), think about your business’s unique needs when picking the best software. Once they express interest, the automation flow sends them follow-up emails, guiding them down the sales funnel. It makes it easier to sort and target your leads.

A/B testing

Search Engine Land

JULY 18, 2024

This article at Futurism.com talks about what happens when AI is trained on AI-generated data: “Generative AI models don’t just cough up human-like content out of thin air; they’ve been trained to do so using troves of material that actually was made by humans, usually scraped from the web.

B2C

Salesforce

AUGUST 29, 2024

Many B2B marketers are finding success using the same social media strategies as B2C brands. Even though you’re trying to speak more to executives and decision-makers instead of the general public, you don’t always need to take a buttoned-up approach to your social marketing. The goal is still the same: connecting with your audience.

B2B

Understanding the Sales Force

NOVEMBER 10, 2024

I told him that if he didn’t hear back from me by the end of business on the following day, then he didn’t make it to the next round (an interview with me). Considering the findings on his OMG assessment, imagine what could happen if he felt rejected when he didn’t get the follow up call the next day.

Consult

Martech

SEPTEMBER 9, 2024

Calculate total costs: Add up all the expenses gathered in Step 1 to get the total cost of sales and marketing. Apply the CAC formula: Use the following formula to calculate CAC: [ text{CAC} = frac{text{Total Costs}}{text{Number of New Customers Acquired}} ] Example calculation. Email: Business email address Sign me up!

Customers

Search Engine Land

SEPTEMBER 16, 2024

In fact, CPCs are up by an average of 10% year over year, according to WordStream. This inefficiency can drive up your overall cost per acquisition, even if your CPC remains stable. Increased competition As more businesses allocate larger budgets to digital advertising, the auction becomes more competitive, driving up prices.

A/B testing

Martech

JULY 23, 2024

So you have requirements that are tightening up, meant to make it harder to send unwanted and unsolicited emails.” And, much like a credit score, it takes time to build it back up and to be recognized as a safe sender.” It’s important to stay up to speed on what those are. How big is the spam problem? Processing.

Price

Martech

AUGUST 7, 2024

We first came across this update from Adriaan Dekker’s LinkedIn , showing the letter one of his followers had received from Google.: Email: Business email address Sign me up! What’s next. Google plans to provide more information about the transition in the coming months. Processing.

Campaign

Martech

DECEMBER 12, 2024

It will be necessary to do the following. This will free up resources to explore new AI-driven technology. Up to 72% of U.S. Up to 70% of leaders felt data quality was their biggest challenge when trusting AI with their business success, per Zenhubs recent survey.

Government

Martech

SEPTEMBER 20, 2024

These involve checking vendors’ security practices, understanding how they handle their data and ensuring they follow your security standards and data handling requirements. Follow up with them regularly about this. Email: Business email address Sign me up! The first thing to do is confirm the vendor is protecting data.

Government

Martech

SEPTEMBER 27, 2024

It also prohibits the buying and selling of followers and views on social media. Misuse of fake social media indicators The rule bans anyone from selling or buying fake indicators of social media influence, such as followers or views generated by a bot or hijacked accounts. Email: Business email address Sign me up! Processing.

Commission

Martech

AUGUST 22, 2024

Generally, people follow the same steps [from company to company],” said Karen Ng, SVP of product and partnerships. The champions will lead by example as the CRM is used for more tasks within the organization following the implementation. Email: Business email address Sign me up! Processing.

CRM

Martech

MAY 7, 2025

If you’re not keeping up, you’re already behind. There are 2,489 new tools from more than 11,000 candidates, continuing the expansion that followed the genAI shockwave of 2024. Email: Business email address Sign me up! Martech is in an unprecedented state of flux. Here are the need-to-know insights about the changes.

B2C

Martech

AUGUST 6, 2024

After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly,” US District Judge Amit Mehta wrote in his ruling. “It Email: Business email address Sign me up! Yesterday’s ruling by a federal U.S.

Commission

Martech

JULY 22, 2025

Brands that thrive are the ones that understand this as a shift in power — and respond by showing up with clarity, value and respect. That value shows up as relevance, clarity, speed or convenience — and increasingly, all four at once. The line between B2C and B2B is vanishing. Channels are no longer linear — they’re layered.

Retail

Martech

APRIL 2, 2025

Email: Business email address Sign me up! Your top competitors may not dominate search results or have massive social media followings. ChatGPT : While ChatGPT doesn’t have a specific persona builder, you can use prompts to help generate and refine personas for B2B and B2C businesses. Processing.

Objectives and Key Results

Martech

JULY 26, 2024

million creators, including 90 percent of influencers around the world with more than 1 million social media followers. Email: Business email address Sign me up! According to Influential, its AI-powered platform has 100 billion data points and includes 3.5 MarkNtel Advisors values the global influencer marketing platform market at $14.1

Launch

Martech

AUGUST 30, 2024

Meta’s Advantage+ roadmap follows this trend line. The Advantage+ shopping campaigns solution currently allows marketers to test up to 150 creative combinations. Currently, Advantage+ creative tools include genAI-powered visual touch-ups, text improvements and image templates. Users can add 3D animation to 2D images. Processing.

Campaign

Martech

AUGUST 6, 2024

And if they prefer to file a claim digitally, they can follow a similar digital flow through the same Aflac mobile app. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Aflac customers can go through an entire digital flow to purchase insurance without ever speaking to a human agent. Processing.

Promote

Martech

SEPTEMBER 30, 2024

The key elements and enhancements to this prompt are as follows: (Task) What are the four most important responsibilities for this position? Email: Business email address Sign me up! Also, please include two questions to ask a job candidate in an interview to fill the role. Processing.

Strategize

Martech

SEPTEMBER 9, 2024

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% Dig deeper: RMN ad spending up 26% but questions remain Interestingly, the report notes that goals can vary by channel. Email: Business email address Sign me up! projected at the end of last year, according to a new IAB report. Processing.

Retail

Martech

AUGUST 16, 2024

I am reminded of this every time I open up Facebook and the AI asks me things like, “Do you want to know more about light?” Email: Business email address Sign me up! Researchers said this could be because consumers are more wary of monetary loss or danger to physical safety. This is not an outlier study. “ Why? Processing.

Gambling

Martech

AUGUST 14, 2024

Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws , according to Bloomberg : Chrome, Google’s web browser. If Google is broken up, it will undoubtedly have a big impact on digital marketing. This one seems highly unlikely – web browsers aren’t exactly a lucrative business model.

Follow-up

Martech

JANUARY 2, 2025

Building on the approaches taken by companies like Chase and United Airlines, industries such as financial services, transportation and hospitality are likely to follow suit. However, because of the growing reach of RMNs, customers can be influenced by advertisers higher up in the funnel. Email: Business email address Sign me up!

Retail

Martech

NOVEMBER 19, 2024

Following the landmark ruling that Google maintained an illegal search monopoly, the DOJ is crafting a comprehensive set of requirements to increase competition in the digital marketplace. Email: Business email address Sign me up! This could also increase competition and transparency in the advertising world. Big picture. Processing.

Cross-sell

Martech

JUNE 17, 2025

The report showed AI agents had a roughly 58% success rate on single-step tasks that didn’t require follow-up actions or information. Open-source models struggled the most with this, likely because they have a harder time following layered or complex instructions. That dropped to 35% when a task required multiple steps.

CRM

Martech

NOVEMBER 27, 2024

Up to 61% of respondents said the number one factor for a replacement solution was cost savings, according to the latest MarTech Replacement Survey. The AI bubble will follow suit. Dig deeper: How autonomous AI pipelines will transform marketing campaigns Email: Business email address Sign me up! Processing.

B2C

Martech

JUNE 11, 2025

Up to 39% of global consumers say the volume and frequency of deals overwhelm them, and one in four sidesteps big-ticket sales entirely, according to recent research from Intuit Mailchimp. Gone are the days of assuming your audiences follow the same calendar. Yet, despite the opportunities to save money, shoppers are signaling fatigue.

Entertainment

Martech

DECEMBER 18, 2024

What shows up in a TV ad has the potential to influence shoppers on their mobile devices. Mobile wallet purchases were up 16% year-over-year for the week following Cyber Monday. Dig deeper: 2024 holiday sales live up to record-breaking projections Email: Business email address Sign me up! Why we care. Processing.

Gaming

Salesforce

SEPTEMBER 10, 2024

And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options.

Service

Martech

JANUARY 10, 2025

Dig deeper: AI is poised to disrupt the world of martech vendors and users To better align advertising strategies with consumer expectations, marketing leaders should consider the following recommendations: Enhance transparency : Communicate how and why consumer data is used in product recommendations and retargeted ads. Processing.

Manufacturing

Martech

SEPTEMBER 25, 2024

This is the third company Salesforce has purchased this month following its acquisitions of Own and Tenyx. Dig deeper: 3 announcements from Dreamforce marketers need to follow Why we care. Email: Business email address Sign me up! Salesforce today announced it is buying Zoomin, an enterprise knowledge platform. Processing.

Technology

Martech

SEPTEMBER 17, 2024

9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. If the DOJ wins, Google could face up to $100 billion in advertiser lawsuits. Email: Business email address Sign me up! Day 1: Accusations and badgering of witnesses (Sept. Google dominates the publisher ad server. What’s next. Dig deeper.

Price

Martech

SEPTEMBER 16, 2024

The key elements and enhancements to this prompt are as follows: (Task) What is MMP and how can it be used to drive bookings on the mobile app as well as through online bookings on the web? Email: Business email address Sign me up! Please list the key metrics you’d recommend for us to keep an eye on as we grow mobile and web bookings.

Healthcare

Martech

MAY 22, 2025

But is your organization following the additional recommended guidelines to ensure that your emails reach the inbox, not the junk folder or, even worse, arent delivered at all? Dig deeper: Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know Email: Business email address Sign me up! Processing.

B2C