Sales Hacker

MAY 6, 2021

We’re in the middle of a transformational time in the world of technology across all sectors. With all of this in mind, the CRO is in charge of developing the go-to-market strategy and keeping everyone in the organization apprised of their role in that plan.

B2C 93

B2C Pipeline SQL Strategize 93

Heinz Marketing

APRIL 11, 2022

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 105

Pipeline B2B Go To Market Sales 105

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. In that moment, I learned something very special about technology, and I also learned something very special about my relationship with learning. It hit me, why don’t we use technology to change the way we teach technology to the world?

B2B 53

B2B B2C Technology Technology 53

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I I have responsibility for our corporate strategy, a lot of what we do around go-to-market, as well as our corporate development where we think about mergers and acquisitions.”.

B2B 90

B2B Customers E-commerce B2C 90

Heinz Marketing

NOVEMBER 26, 2021

Information Technology. To sum it up, a great data intelligence platform provides “ both the data and technology you need to create a more cohesive go-to-market strategy from start to finish.” Funding Investors. Department Budgets (Min—Max). Company Attributes. Alexa Rankings (Min—Max). Other Rankings (5 options).

CRM 114

CRM Contact Campaign B2C 114

SaaStr

JANUARY 21, 2022

Go-to market mechanisms don’t translate. From mechanisms and look and feel of the marketing campaigns to messaging and evaluation methods—everything works differently in Consumer and Enterprise. For example, around two years back, Grammarly Business launched its first outbound campaign led by their B2C teammates.

B2C 78

B2C B2B Non-Profits Launch 78

Sales Hacker

APRIL 1, 2021

The US market during COVID-19 is one such market where global expansion, and the need for some local workforce or partners, is both a risk and opportunity. While that can feel like a B2C trend, your B2B shoppers and targets are doing much the same thing. Analyze your specific sales and market, then look across the globe.

E-commerce 67

E-commerce Territory Transportation B2C 67

Martech

OCTOBER 14, 2022

All that has changed with the advent of digital tools and modern marketing methods. Today, CMO positions are more than just higher-level marketing supervisors. They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand.

Non-Profits 108

Non-Profits E-commerce Strategize Consult 108

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Partners in Excellence

JUNE 12, 2015

All the talk in B2C and B2B these days is “omnichannel.” ” The B2C world has actually changed profoundly, and will continue to do so. Yet none of our go to market strategies–and none of the strategies of our channel partners account for this shift. What are your thoughts?

Manufacturing 91

Manufacturing B2C Commission Inside sales 91

Sales Hacker

JULY 16, 2020

But look closer and you’ll see Giphy is yet another beneficiary of the Era of the Ecosystem — this paradigm in SaaS where the ability to integrate your technology into other products is just as important as your product itself. RELATED: Moving to Enterprise Sales (Part 2): 5 Go-to-Market Prerequisites You Need to Succeed.

Pipeline 95

Pipeline E-commerce Cross-sell Referrals 95

SBI

AUGUST 6, 2019

ED: Adobe recently discussed the concept “business-to-everyone” (B2E) in the cloud industry to encapsulate the convergence of the B2B and B2C buying experience. NANCY: WHAT ARE YOUR TIPS FOR ENSURING THAT TECHNOLOGIES CONTRIBUTE TO SALES TRANSFORMATION IN A MEASURABLE AND IMPACTFUL WAY?

B2B 37

B2B B2C Commission Consult 37

Heinz Marketing

MARCH 6, 2019

Many companies today invest in more technology than they have the resources or maturity to justify. That said, as a company’s account based efforts mature, they often recognize opportunities to scale or improve process, and that can lead to incremental technology investment. ERIC : No, it really doesn’t.

B2C 74

B2C Drivers/motivators B2B Account management 74

SaaStr

JUNE 24, 2020

And one thing I really loved about working on B2C software is that marketing could really measure what they were doing and measure the customer journey. And with the move to SaaS models, building and selling B2B software is probably more similar to B2C than it is to traditional enterprise software marketing.

Pipeline 110

Pipeline B2C Campaign Start-ups 110

SaaStr

NOVEMBER 21, 2019

To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. Pietro : This journey used to end at the legendary, mythical product/market fit. In terms of product, I don’t mean technology. Then we deploy the capital to build.

B2C 56

B2C B2B Start-ups Growth 56

Martech

MAY 16, 2022

She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We Post-COVID, we missed that instant feedback.

E-commerce 76

E-commerce CRM Retail Promote 76

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. Go-to-Market Strategy.

B2B 99

B2B E-commerce Cold Call Represent 99

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 96

Go To Market Process GTM Education 96

SaaStr

MARCH 8, 2019

Before we go there, I want to talk about the customer. People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Hilarie K.:

Cold Call 42

Cold Call Trust B2C Go To Market 42

SaaStr

DECEMBER 26, 2019

There is no shortage of options when it comes to building your marketing technology stack. And it’s increasing significantly, which means that our ability to react is going down. So data analytics, marketing customer analytics, and technology and acquisition. They don’t go to marketing yet.

B2C 58

B2C CRM Product Engineering 58

ConversionXL

JUNE 2, 2020

Market saturation. Scott Brinker maintains the marketing technology landscape project. Often, they go for the obvious—stuff like “easy-to-use” email marketing. But if you go to market with this message, you’ll go nowhere. There’s the old guard and new upstarts—”challenger brands.”

A/B testing 162

A/B testing X-functional Price Gaming 162

Sales Hacker

DECEMBER 8, 2017

In fact, in 2017 alone, we reported that a whopping 700 new SaaS sales technologies have been released. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. 1) Buyer Side Technology Continues to Disrupt Sales Development & Demand Gen. .

Sales 96

Sales Cross-sell Up-sell Pipeline 96

SaaStr

MARCH 1, 2019

We’ve been around for 20 plus years, raised over 18 billion dollars and counting and our focus is broadly software which we define mainly as B2B and enterprise software with some B2C thrown in. We invest mainly in the growth stage, so think series B, series C, but also somethings earlier as well as some later stage buyouts.

Growth 42

Growth Finance Negotiate Start-ups 42

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. “An entrepreneurial leader and advisor from a technology background. What would you tell a woman just starting a career in sales? Hang Black.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

MARCH 8, 2019

Before we go there, I want to talk about the customer. People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Hilarie K.:

Cold Call 18

Cold Call Trust B2C Go To Market 18

SBI

NOVEMBER 7, 2019

By combining Seismic’s industry leading sales enablement and asset management functionality with Percolate’s content orchestration and campaign planning tools, marketers will have comprehensive control and agility to efficiently align the most compelling and personalized content wherever and whenever the customer interacts with their brand.

Customers 20

Customers Tradeshows Technology Technology 20

Heinz Marketing

MARCH 11, 2019

I think what I see happening now is kind of a return to the basics and saying what are our core objectives as a team and how does our technology need to be constructed to help us do what we really care the most about. Let me pick one and pick a vendor that’s going to help deliver 100% of what I need, and let me drop the other two tools.

Pipeline 62

Pipeline B2B Sales X-functional 62

Heinz Marketing

SEPTEMBER 19, 2022

But as strategists, if we want to plan a smart go-to market, we should be thinking differently. And the real first way to do that is to recognize that your target market has characteristics. For example, CAT happens to be an early adopter of new technology. Deere has a mix, B2B and B2C.

Pipeline 99

Pipeline Healthcare B2B Sales 99

SaaStr

MARCH 31, 2020

My focus is SaaS and my job is to create a defensible go-to market moat, right? When we talk of hypergrowth and I go back to Drift and Segment to give you an idea of how fast and how much growth there is, we did 3X revenue at Segment in 18 months and we made 5X revenue at Drift in 18 months. It’s not going to stop, right?

Growth 52

Growth Engineering Launch Commission 52

SaaStr

DECEMBER 5, 2019

We’d been doing some investment, the product and technology leaders, but we talked about creating a proper investment fund to spur innovation around Workday ecosystem to get earlier stage companies, part of the Workday story for our customers. We’ve set up our entire fund to support these programmatically with our resources.

Strategize 52

Strategize Strategic partnership Start-ups Up-sell 52

Martech

AUGUST 15, 2023

We know personalization matters,” said Natalie Miles, Chime’s head of marketing technology and personalization, at The MarTech Conference. “We To remain competitive in a marketplace that includes 80% of Americans, Chime’s marketing team is charged with developing new products and go-to-market strategies.

Customers 74

Customers Price Service Technology 74

Hubspot

MARCH 2, 2017

Bloomberg News publishes business stories and data on a variety of topics, including global technology and digital media news. Bloomberg breaks a lot of technology and marketing news stories, which makes it a great resource for covering newsjacks, creating timelines, or simply keeping up with what’s new in digital media.

B2C 76

B2C CTR Technology Technology 76

Hubspot

APRIL 22, 2018

If you're a B2C company, you may simply consider this information as another way to better understand nuances of your persona's life. For example, "It’s been difficult getting company-wide adoption of new technologies in the past;" or "I don’t have time to train new employees on a million different databases and platforms.".

Education 99

Education Hospitality Networking B2C 99

Heinz Marketing

FEBRUARY 5, 2018

Incredibly passionate, self-directed and confident senior executive leader with fortified marketing, management and organizational skills evidenced by ongoing customer, partner and team success. ? It’s a pretty exciting opportunity and I feel really grateful and lucky as a marketer to be able to lean into both B2B and B2C skill sets.

Pipeline 50

Pipeline B2B Sales Pitch 50

Hubspot

FEBRUARY 15, 2017

5) CIM Marketing Excellence Awards. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. Effie,” in this context, is short for “effectiveness,” especially within marketing. 19) Marketing New Thinking Awards. 12) Effie Awards.

Campaign 71

Campaign B2B B2C Promote 71