Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. The post Mobile leads growth in the expanding in-game advertising industry appeared first on MarTech.

Gaming 135

Gaming Growth Market share Service 135

Martech

SEPTEMBER 26, 2022

Tapping into that growth can be challenging. Just how big is the market size of the fintech industry? billion in 2020, with a projected CAGR growth rate of 26.87% and expected to reach $698.48 Generating demand with fintech digital marketing. To do this, you need to identify your fintech market opportunity.

E-commerce 120

E-commerce B2C Finance Referrals 120

Hubspot

FEBRUARY 25, 2011

As maximizing lead flow is on every inbound marketer’s mind, yesterday we hosted a webinar that directly tackled this popular topic. Tim Ash, the President and CEO of SiteTuners.com and Mike Volpe, HubSpot’s VP of Marketing, shared some website practices that improve visitor-to-lead conversion rates.

Growth 70

Growth B2C Territory Referrals 70

Martech

APRIL 8, 2024

She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. Q: So I see how this can aid B2C marketers, but what about B2B?

B2B 120

B2B B2C Conversion Pitch 120

Hubspot

DECEMBER 23, 2020

Part of the problem is supply — bigger data volumes offer greater insight around B2B and B2C buying preferences both immediately and over time. Each comes with their own unique market approach. Growth trends — Is the company growing, downsizing or maintaining its current market position? But variety also plays a role.

Manufacturing 101

Manufacturing Non-Profits Cold Call B2C 101

Martech

OCTOBER 14, 2022

But most often, they’re more interested in being part of a bigger solution, like go-to-market planning and execution that achieves your business growth plan. Responsibilities of a chief marketing officer. Regardless if they focus on products or services, they: Take specific actions to drive growth. Growth driver.

Non-Profits 128

Non-Profits E-commerce Consult Niche 128

Hubspot

DECEMBER 22, 2016

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. As you might imagine, we're working to build our products to serve as a strong foundation for your growth stack. What's in Your Growth Stack? Do you agree?

Technology 78

Technology Technology Customers Non-Profits 78

ClickFunnels

JUNE 24, 2021

Also, if you are selling B2B products as opposed to B2C ones, you need to think about not one but two types of dream customers: The company. She points out that typically that business goal is one of these: Make more money Get more clients Reduce expenses Grow their business (reach, market share) Look awesome to their boss/clients.

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Hubspot

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

Cross-sell 69

Cross-sell B2C Sales CRM 69

Search Engine Land

SEPTEMBER 11, 2023

B2C tends to have a much shorter cycle, ranging from a few minutes to a few weeks. Finally, B2C ecommerce would see the shortest sales cycle due to its direct-to-consumer transactions and relatively lower cost. Besides driving top-line growth, this may also be suitable for market share expansion or promoting a new product.

Profit margin 134

Profit margin Objectives and Key Results Campaign B2C 134

Hubspot

DECEMBER 9, 2010

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. The event was among the richest I’ve had the pleasure to attend in some time and it revealed that all across the globe – some things are the same.

Healthcare 76

Healthcare B2C B2B Campaign 76

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

Salesforce

NOVEMBER 17, 2023

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. B2C (Business to Consumer) B2C ecommerce refers to selling goods or services to individual customers. Traditional B2C sales occur between a business and a single consumer.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Hubspot

JANUARY 4, 2021

That might sound overly simplistic, but I do believe it's paramount that marketers understand their influence and what a wonderful positive power it can be. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. We are humans, serving humans.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Cience

JANUARY 10, 2020

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. We have adjusted our marketing, SEO, and online advertising to reflect the different value of our mobile traffic. ”. Ottomatias Peura Head of Growth at Speechly.

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. We have adjusted our marketing, SEO, and online advertising to reflect the different value of our mobile traffic. ”. Ottomatias Peura Head of Growth at Speechly.

B2B 52

B2B B2C Retail Clients 52

ConversionXL

NOVEMBER 8, 2018

Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Among everyone I spoke with, there was agreement: The impact of voice search for B2B companies trails the B2C market. Competing within the Amazon ecosystem.

B2B 100

B2B Manufacturing Retail Cross-sell 100

Score More Sales

DECEMBER 16, 2011

Having a sure-fire repository, or “catch-all” place to help support your business growth was the original purpose of a CRM system quite a few years ago. Putting the Social Into CRM Predictions for 2012. by Lori Richardson on December 16, 2011. This is the point where tools could really help the average small or mid-sized businesses grow.

CRM 69

CRM Objectives and Key Results E-commerce Cross-sell 69

SaaStr

JULY 29, 2022

In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? You probably don’t even need product marketing until you’re at eight or 10 million. There are all these other types of marketing. Jason Lemkin: Well, look. It’s such a force of nature.

Price 109

Price Product Start-ups Niche 109

SaaStr

NOVEMBER 22, 2021

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come. So growth is a really important topic.

Growth 120

Growth Product B2C Consult 120

SaaStr

AUGUST 12, 2022

So clearly there are areas of our economy that are slow growing and B2C has its challenges. But boy, seeing Microsoft hit all time record growth rates or close to all time growth and Azure growing 40% last quarter, I think should make folks feel pretty heartened about where SaaS and cloud are. Everyone said, don’t take it.

Price 98

Price Pipeline Meeting Follow-up 98

Hubspot

MAY 6, 2021

Whether you work in B2B, B2C, government, or non-profit organizations, defining and analyzing the market will help you make better decisions. This kind of analysis can help you grow your existing business, pivot into new markets and opportunities, or expand into the periphery of your current market. Demographic data.

Non-Profits 99

Non-Profits Government B2C Niche 99

SaaStr

AUGUST 19, 2022

And so, eventually, the growth plateaus. Jason Lemkin: And I think so usually, and let me add to that and then I’ll ask you the one follow up question about what you’re doing a marketing, because I think that will help you and help everyone. You need to be honest, if you have product market fit. I have a question.

Niche 109

Niche Follow-up Start-ups Closing 109

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B.

Cold Call 44

Cold Call Trust B2C Go To Market 44

ConversionXL

JUNE 2, 2020

Odds are, you’ll eventually need to move upmarket as you need margins to fuel your growth and hire better people. That means that being just a little bit different is not good enough (at least not when you’re trying to increase awareness and gain market share). To do safe and boring marketing, post safe and boring stuff.

A/B testing 162

A/B testing X-functional Price Gaming 162

SaaStr

JUNE 26, 2022

In other words, why are there generally just a few leaders that own almost all market share, with perhaps a few scrappy guys behind them? I think we all know why SaaS is rarely truly mono polistic — there generally aren’t true market and network effects.

Niche 28

Niche Gaming B2C Construction 28

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B.

Cold Call 22

Cold Call Trust B2C Go To Market 22

SaaStr

APRIL 10, 2025

Customers will “grab you on the street by your neck” to tell you how much they love the product, despite marketing automation being a decidedly non-new category. ” This customer love served as a powerful growth engine even before Klaviyo had a mature sales and marketing motion.

E-commerce 70

E-commerce B2C Customers Strategize 70