Martech

APRIL 2, 2025

However, to dig deeper, you’ll need lead pipeline and CRM data at a minimum, and possibly more advanced third-party tools to refine your research. ChatGPT : While ChatGPT doesn’t have a specific persona builder, you can use prompts to help generate and refine personas for B2B and B2C businesses.

Objectives and Key Results 116

Objectives and Key Results Strategize B2C CRM 116

Martech

JULY 17, 2025

Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity.

GTM 56

GTM B2C Finance Government 56

Heinz Marketing

MAY 15, 2025

Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. What is the difference between a B2B and a B2C buyer persona? By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing In B2B marketing, precision matters.

Drivers/motivators 84

Drivers/motivators B2C Cross-sell B2B 84

Martech

NOVEMBER 27, 2024

AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. Dig deeper: How autonomous AI pipelines will transform marketing campaigns Email: Business email address Sign me up! Processing. appeared first on MarTech.

B2C 126

B2C Launch Gaming B2B 126

Martech

NOVEMBER 8, 2024

Your CRM should include who is involved in sales and pipeline activities. Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively.

B2B 128

B2B Objectives and Key Results Cross-sell B2C 128

Salesforce

FEBRUARY 3, 2025

Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast. BDRs are the front line of the sales team, ensuring the pipeline remains full. Learn more What you’ll learn: What are sales terms?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Pipeline Cold Call 52

Sales Hacker

FEBRUARY 24, 2025

B2B and high-ticket B2C buyers are watching product deep-dives, expert interviews, and tutorials to guide their buying decisions. Scott Barker shares why focus can give sales reps superpowers, the outsized impact of warm introductions when building pipeline, and how focusing on uniquely human skills can help you excel in sales.

B2B 83

B2B GTM Cross-sell Education 83

Martech

DECEMBER 3, 2024

“You need twice as much pipeline as you thought you needed to hit the same revenue. And that pipeline is harder to get than it used to be. When Hopping was at Gartner, just a few years ago, the simple way to grow pipeline was to crank up paid search. “Now it’s like 12% to 17%,” said Hopping.

B2B 122

B2B GTM Pipeline B2C 122

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C 105

B2C CRM B2B E-commerce 105

Hubspot

JANUARY 2, 2014

B2B sales now look a lot like B2C sales. In the B2C space, we never really tracked sales because we recognized that so many buyers were different. Salespeople probably need to handle more people in the pipeline. Does this mean that it doesn’t matter how long someone is in the pipeline? Of course not.

B2C 78

B2C B2B Cold Call Sales 78

Sales Hacker

JULY 16, 2020

And while Giphy is a timely B2C example, the good news for SaaS sales professionals is that all these effects are amplified even more in a B2B context. Let’s be blunt: I know many of you have actively avoided leaning on your partnership org for help with pipeline and deals. The post Need to Fill Your Pipeline?

Pipeline 127

Pipeline E-commerce Cross-sell Referrals 127

Sales Pop!

JULY 2, 2022

AI might function somewhat effectively in the B2C world, such as with Amazon, where there is no human salesperson involved. The Pipeliner Difference. And in both instances, Pipeliner CRM is completely the opposite. Pipeliner is the only CRM system with solid theory behind its operation. The same can be said of sales CRMs.

CRM 244

CRM Pipeline Education Sales 244

Sales Pop!

NOVEMBER 18, 2021

Pipeliner CRM. Pipeliner CRM is the first CRM tool with a completely holistic approach, bringing together two approaches that are often divergent in companies. In fact, only a few hours are required for any computer-literate person to learn Pipeliner administration. Sales Enablement Tool and key account management ( KAM).

Lead generation 246

Lead generation A/B testing Referrals CRM 246

Sales Pop!

JANUARY 5, 2023

How is Pipeliner assisting salespeople with this age-old and yet contemporary mission? Pipeliner is a CRM product without equal. One of our foundational missions at Pipeliner is to return a core meaning to sales. At Pipeliner, we take the unique approach of combining a state-of-the-art CRM system with deep and relevant theory.

Pipeline 232

Pipeline Intrinsic CRM Networking 232

Heinz Marketing

MAY 16, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Welcome everyone to another episode of Sales Pipeline Radio. Matt : Absolutely.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Heinz Marketing

SEPTEMBER 19, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Deere has a mix, B2B and B2C. By Matt Heinz , President of Heinz Marketing. It depends.

Pipeline 105

Pipeline Healthcare B2B Sales 105

SaaStr

MAY 1, 2021

When it comes to creating an enterprise pipeline, Notion takes a unique approach. Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency.

B2C 125

B2C Angle B2B Pipeline 125

Heinz Marketing

FEBRUARY 28, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Welcome everyone to another episode of Sales Pipeline Radio. Matt: All right.

Pipeline 98

Pipeline Launch Sales B2B 98

Heinz Marketing

MARCH 27, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radi o and/or listen to full recordings of past shows everywhere you listen to podcasts! We might ask your question live on air.

Pipeline 94

Pipeline B2B Sales Technology 94

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. You need to know every pipeline stage from the sales side. That’s because every pipeline stage marks an intent point. B2B reactivation is different from its B2C counterpart as a communication strategy. You’re wrong.

B2C 132

B2C B2B CRM Contact 132

Martech

JUNE 24, 2022

Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline).

B2C 114

B2C B2B Pipeline Process 114

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. Hands-on coaching of sales leadership and individual contributors.

B2C 120

B2C Pipeline SQL Strategize 120

SalesLoft

AUGUST 24, 2022

Trying to visualize pipeline without the right tools is even harder. Now, financial services organizations who are serving the B2C space and using the Person Account record within Salesforce are supported through the Salesloft Connect extension, effectively putting Salesloft directly within Salesforce. . We get it. .

B2C 52

B2C Service Relationship building Technology 52

Sales Hacker

AUGUST 13, 2024

Applying B2C marketing strategies to enhance B2B customer engagement and retention. 29:56) Iterable’s marketing team now has a dedicated expansion pipeline goal. (33:39) Discussed in this Episode: Leveraging AI and ChatGPT for creative, high-volume ad testing and optimization.

GTM 121

GTM Growth B2C B2B 121

Sales Pop!

DECEMBER 11, 2022

For instance, according to the latest Global B2C eCommerce Report , the B2B eCommerce market grew 20% in 2015 , and the experts tend to agree that we’ll see another growth of this magnitude this year. 4: Try To Traffic Spikes. 5: Optimize the Supply Chain.

Profit margin 130

Profit margin B2C Represent Growth 130

Heinz Marketing

OCTOBER 2, 2022

Rev is focused on providing a better pipeline—in quality and volume. Are they B2B or B2C focused? Also, check out a recent Sales Pipeline Radio episode titled “Leveraging AI to Find Your Best Prospects” where Matt Heinz interviewed Rev’s CEO, Jonathan Spier. Our Client Services team recently gathered for a demo with Rev.

B2C 119

B2C Pipeline Contract CRM 119

Veloxy

SEPTEMBER 7, 2022

With this data, organizations can better manage the customer pipeline , and better target leads with their messaging. Another term for the sales funnel is “customer pipeline.” ” Pipeline metrics give you a bird’s-eye view of how your marketing and sales process, as a whole, is working. Pipeline Forecast.

Represent 147

Represent Pipeline Lead generation Sales 147

SaaStr

JANUARY 24, 2022

Whether it’s Uber or Airbnb, the new B2C landscape means that more and more clients want instant gratification. . Try to frame the purpose of your product so that the sales team understands how PLG can actually be a source of empowerment, creating both a frictionless experience and developing a pipeline for future opportunities.

Growth 136

Growth Product Launch B2C 136

Martech

DECEMBER 6, 2023

Pixel technology has already been used in B2C, said Channel99 founder Chris Golec, but primarily to distinguish human and non-human impressions and evaluate viewability. In a B2B context, marketers need to reach specific, targeted accounts and understand the impact of channels on sales pipeline and deals.

Launch 114

Launch Technology Technology Campaign 114

Veloxy

OCTOBER 29, 2021

Some functions that benefit from Sales AI are sales forecasting, tracking and analyzing contact relationships, pipeline management, data entry, and much more. Some of the capabilities that come with Salesforce AI include lead management, service post sale, database management, pipeline oversight, and customer relationship management.

Sales 223

Sales Non-Profits CRM Pipeline 223

SaaStr

JULY 6, 2022

That’s pretty efficient, higher than the $250k we often see for scaling SaaS companies, although not the crazy high efficiency we see in some B2C and other companies. Workday saw a few big deals push a quarter or so, but they aren’t seeing any wholesale decline in digital transformation or pipeline creation. Quite a run!

B2C 122

B2C Finance Growth Pipeline 122

Heinz Marketing

JANUARY 22, 2018

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries. Sales Pipeline Radio.

Pipeline 66

Pipeline Sales Follow-up B2B 66

Sales Hacker

APRIL 8, 2021

In B2C or e-commerce these problems exist, too. This was stolen from the B2C world as a purchase coming from a user that clicked an ad 12 days before, can still be attributed to that ad (especially if the item was added to cart then). This means the SDR no longer has credit for this lead, which moves to the pipeline very quickly.

B2C 121

B2C E-commerce Tradeshows Commission 121

Martech

JUNE 29, 2022

This creates a basis for attributing pipelines, conversions and revenue to the activity. ” Likely, this is also another example of B2B learning from B2C. People looking at high consideration B2C purchases are now accustomed to seeking advice both from friends and from online reviews.

B2B 114

B2B Customers B2C Inside sales 114

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Target customers. Target customers. Product overview.

E-commerce 122

E-commerce B2C Manufacturing Hospitality 122

SalesPop

MARCH 29, 2021

Another example is a meditation coach whose primary idea was to build an online meditation course for B2C but ended up making B2B partnerships with rehabilitation clinics all over the United States. B2B can have the same conversational but not too overwhelming email marketing strategy as B2C. He is CSMO at Pipeliner CRM.

B2B 98

B2B B2C Pipeline CRM 98

SaaStr

JUNE 27, 2020

Hiring a B2C marketer for SaaS. Doesn’t make a lead / opportunity / pipeline / revenue commit. Way too much SEO + SEM talk. Both are important, but in SaaS, both likely will be relatively minor sources of customers. Related to prior point. The skills are not that portable.

Quota 145

Quota B2C Sales Closing 145