Martech

AUGUST 31, 2021

You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.”. I set out to speak to two people from very different backgrounds, each of whom has created a technology to enable community — very different offerings representing very different perspectives.

Technology 117

Technology Technology Networking CRM 117

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

B2B 133

B2B Customers B2C Cold Call 133

Salesforce

JANUARY 27, 2022

The need to elevate the status of customer service agents has never been more crucial. While many basic service requests can be handled by bots , artificial intelligence tools , or automation technologies , human interaction between customers and agents is necessary for complex problems. Watch the demo. The average U.S.

Service 98

Service Growth Customers Represent 98

Partners in Excellence

APRIL 5, 2024

They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C. Technological Curiosity : A unique theme for some is a fascination with technology and innovation. So far, I have 51 stories (not all have been published yet).

Sell 114

Sell Cross-sell Drivers/motivators Education 114

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Join MNTN as they walk through how B2B marketers can utilize the rapidly evolving AI technology.

B2C 126

B2C Niche B2B Presentation 126

Martech

OCTOBER 23, 2023

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. LinkedIn: Tim Crawford (5.9K

Pharmaceutical 118

Pharmaceutical Healthcare B2C Strategize 118

Martech

MARCH 14, 2024

This type of uncertainty isn’t just a B2C problem. Efficiency gains from AI are great, but be careful you don’t start cutting corners when it comes to quality of output — that’s not just your product or service quality, but the content you publish, which will form the early stages of your relationship with most customers.

Trust 108

Trust Customers Healthcare Service 108

Search Engine Land

MAY 10, 2023

The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? Let’s dive into it.

Referrals 108

Referrals B2C Technology Technology 108

Martech

OCTOBER 19, 2023

The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S. These overlay technologies support an omnichannel marketing approach to improve the customer shopping experience and create shoppable opportunities within new or existing content.

B2C 112

B2C Launch High impact Market share 112

Search Engine Land

AUGUST 16, 2023

Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

Drivers/motivators 91

Drivers/motivators B2C B2B Strategize 91

Martech

DECEMBER 29, 2023

These technologies exist now and enable retailers to offer prompt, personalized responses at scale, boosting customer satisfaction and improving the online experience.” “Beyond limiting online visibility, ‘ghosting’ severely hampers a brand’s overall digital performance,” said Monica Ho, CMO of digital marketing company SOCi. “In

Retail 115

Retail B2C Manufacturing B2B 115

Martech

AUGUST 16, 2023

Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

Drivers/motivators 89

Drivers/motivators B2C B2B Strategize 89

Martech

MAY 10, 2023

The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? Let’s dive into it.

Referrals 87

Referrals B2C Technology Technology 87

Heinz Marketing

OCTOBER 28, 2022

Harness the power of technology to keep your creative edge and competitive advantage. Brand voice can be harder to show in B2B (unlike in B2C), so B2B marketers should find the sweet spot between being unhinged to boringly indistinct. Unlike in B2C, B2B buying journey can be complicated. Have the courage to be creative.

B2B 112

B2B B2C Networking Campaign 112

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. Most fintech success stories rely on mobile technology, but 61% of consumers won’t return to a mobile site they had trouble accessing. 7 fintech marketing strategies for B2C. Get MarTech!

E-commerce 107

E-commerce B2C Finance Referrals 107

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. B2B marketers need to know the kinds of businesses that purchase their product or service. AI technology was used in content marketing long before OpenAI’s release of ChatGPT.

Strategize 127

Strategize B2B B2C Trust 127

Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade?

B2B 98

B2B Customers B2C User Experience 98

Highspot

JANUARY 9, 2024

Here’s what the B2B sales cycle looks like: Prospecting: This business development is where the sales process begins, as sales reps search for potential clients who might need their products or services. B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses.

Technique 52

Technique B2B Cross-sell B2C 52

Hubspot

DECEMBER 22, 2016

To dig deeper into what the typical growth stack looks like, we recently partnered with Datanyze , a platform that can track a large number of technology categories. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. 7 Key Technologies Used by HubSpot Customers.

Technology 74

Technology Technology Customers Non-Profits 74

Salesforce

SEPTEMBER 20, 2022

Here, we’re talking about all the developers who work with Salesforce technologies to build solutions for our customers and partners. Salesforce products are expansive, covering Sales, Service, Marketing, Analytics, Commerce, and, most recently, Slack. The technology and language landscape for Salesforce is rich and broad.

SQL 95

SQL B2C Technology Technology 95

Heinz Marketing

MARCH 16, 2022

Thanks to the marketing technology companies that have made the concept more approachable and actionable. Even if you are not actively or knowingly utilizing the AI technology, chances are you might still be using it through the tech stack that you currently own. AI makes predictions of future outcomes based on historical data.

B2B 109

B2B Technology Technology Cross-sell 109

Veloxy

NOVEMBER 15, 2022

Selling B2C or exclusively to small businesses is unviable due to the amount of time demanded by each account. However, this can only happen if the company is willing to improve and use data-driven decisions to ensure that its services are aligned with the client’s needs. want shorter, faster sales cycles?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Lead Fuze

JANUARY 6, 2022

Technical and Complicated Services. If your organization sells consulting services, you can easily help people understand what you do by sharing the stories of clients who successfully used your service to grow their brand. Unlike B2C businesses that enjoy short sales cycles, B2B suffers from long and complex sales cycles.

Technique 105

Technique B2B B2C Contract 105

Martech

MARCH 13, 2023

billion by 2024 On the B2C side, 40.6% Services: 19.3% That’s a 12 percentage point drop from last year. Despite this, 31.7% say their customer experience is seamless. Dig deeper: B2B martech spending growth slows, may hit $8.5 say their stack is fully integrated, which is essentially flat from last year’s 39.7%. Integration: 15.9%

B2C 87

B2C B2B Campaign Growth 87

Salesforce

JULY 27, 2022

Insights from the State of Commerce report show that businesses are leveraging certain technologies (like headless, self-service, and post-purchase solutions) to enable speed and agility — for the benefit of both customers and sales teams. Headless doesn’t just save time for your technology teams. Here’s how. It’s a win/win.

Retail 98

Retail B2C Territory Technology 98

Martech

OCTOBER 16, 2023

They signify not only the exchange of commitments, such as payment for a service or receipt of that payment but also the fulfillment of that commitment. Lack of prompt delivery will skyrocket calls to your customer service. Because the onboarding is to educate you on some facet of the brand, product or service.

Cross-sell 133

Cross-sell Retail B2C Strategize 133

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. They have partnered with SWK Technologies and other integrators to help you get going seamlessly. And so many choices out there.

B2B 89

B2B Teamwork Referrals Cross-sell 89

Salesforce

JANUARY 25, 2022

B2Bs that use marketplace technology to onboard additional sellers and offer third-party products related to their core goods can vastly expand their reach. B2Bs that use marketplace technology to onboard additional sellers and offer third-party products related to their core goods can vastly expand their reach.

B2B 98

B2B Cold Call B2C Territory 98

Martech

APRIL 22, 2022

In this piece, we will dive deep into the value of AI technologies in marketing. For example, when your goal is to understand your customers’ needs and match them to appropriate products or services, this is where AI shines. With the help of AI technology, B2B marketers can better predict the performance of data and campaigns.

Campaign 145

Campaign B2B Technology Technology 145

Martech

JANUARY 23, 2024

It began in 2003 as an Amazon seller, and has since built out data-driven operations that deliver personalized experiences and customer service. ThriftBooks bases its ecommerce strategy on five pillars: price, book selection, product quality, customer service and loyalty programs. Do I need to wait?’”

Technology 100

Technology Technology Price Referrals 100

Veloxy

FEBRUARY 22, 2023

This complete guide will explore the importance of field sales, the roles and responsibilities of representatives and managers, challenges they face, tools and technology available to them, job market information, necessary qualifications and skills, salary ranges, and training and development opportunities.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Salesforce

JULY 29, 2021

Through tailored web experiences, Zebra Technologies reduced their website’s bounce rates by 45% and increased their form completion rates to 29% in just 24 months. In addition, this analytics, hardware, and software services company has met their lead generation, customer engagement, and customer retention goals. Get the guide.

B2C 98

B2C A/B testing B2B Campaign 98

Martech

APRIL 23, 2024

Not only are the messages welcomed by customers as a key part of the customer service experience, but they drive revenue by encouraging repeat purchases. Delivering the right message post-purchase ParcelLab’s technology not only provides accurate delivery estimates, it also optimizes how customers receive messages based on engagement.

Click Through Rate 93

Click Through Rate Territory Retail Service 93

Martech

FEBRUARY 17, 2022

To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services. Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I Do people get credit for them?

B2B 94

B2B Customers E-commerce B2C 94

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Mapping generative AI architecture Here’s a look at where generative AI tools fit within the technology of your marketing organization.

Technology 117

Technology Technology Launch Trust 117

SaaStr

AUGUST 10, 2022

However, if you want to build a successful product, you must also create a best-in-class service experience as well. From day one, a strong support team was a priority, as well as product education and a self-service community. So why did it take so long to grow so explosively? Learning Through Changes.

Growth 82

Growth User Experience B2C Education 82

ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130

B2B B2C Retail X-functional 130