Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. B2B marketers need to know the kinds of businesses that purchase their product or service. AI technology was used in content marketing long before OpenAI’s release of ChatGPT.

Strategize 131

Strategize B2B B2C Trust 131

Martech

MAY 7, 2024

The company also announced Meta Verified for Businesses, a multi-tiered subscription service for businesses to help build credibility with customers. But how is the technology being used by marketers? None of these genAI tools will be made available to political campaigns, Meta stated. Why we care. No political ads.

Technology 112

Technology Technology Price Campaign 112

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns.

Campaign 145

Campaign B2B Technology Technology 145

Martech

MARCH 13, 2023

billion by 2024 On the B2C side, 40.6% also showed the biggest marketing investments this year are: Campaigns: 19.7% Services: 19.3% That’s a 12 percentage point drop from last year. Despite this, 31.7% say their customer experience is seamless. Dig deeper: B2B martech spending growth slows, may hit $8.5 Integration: 15.9%

B2C 102

B2C B2B Campaign Growth 102

Heinz Marketing

MARCH 16, 2022

Thanks to the marketing technology companies that have made the concept more approachable and actionable. Even if you are not actively or knowingly utilizing the AI technology, chances are you might still be using it through the tech stack that you currently own. AI makes predictions of future outcomes based on historical data.

B2B 109

B2B Technology Technology Cross-sell 109

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. I’ve organized these by category: Data, campaigns, sales and strategy. Which is why some sales-related technologies have landed on this list.

B2B 94

B2B Teamwork Referrals Cross-sell 94

Heinz Marketing

OCTOBER 2, 2022

Our Client Services team recently gathered for a demo with Rev. Instead of relying on perceived similarities between your best customers, “aiCPs offer a more precise, efficient, and comprehensive way to target demand generation campaigns than ever before.”. Are they early adopters of new technology or late adopters?

B2C 114

B2C Pipeline Contract CRM 114

Salesforce

JANUARY 25, 2022

B2Bs that use marketplace technology to onboard additional sellers and offer third-party products related to their core goods can vastly expand their reach. B2Bs that use marketplace technology to onboard additional sellers and offer third-party products related to their core goods can vastly expand their reach.

B2B 98

B2B Cold Call B2C Territory 98

Salesforce

JULY 29, 2021

Through tailored web experiences, Zebra Technologies reduced their website’s bounce rates by 45% and increased their form completion rates to 29% in just 24 months. In addition, this analytics, hardware, and software services company has met their lead generation, customer engagement, and customer retention goals. Get the guide.

B2C 98

B2C A/B testing B2B Campaign 98

Martech

SEPTEMBER 22, 2022

After all, even though CJO involves plenty of technology integrations, anyone that has implemented it knows that there are team members — people— behind the important work of both initial implementation and realizing its potential. Customer service. Get MarTech!

Customers 107

Customers B2C Engineering Campaign 107

Martech

AUGUST 16, 2023

Understanding modern customer experience expectations How we can use marketing technology not just to meet but exceed these sky-high expectations? They expect ease in their interactions In the B2B environment , customers are often dealing with complex products and services, and that’s after dealing with difficult buying journeys.

B2B 98

B2B Customers CRM Contact 98

Martech

MARCH 7, 2023

We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance. B2B Software-as-a-Service (SaaS) A high-level understanding of the product is always handy in B2B SaaS. We work on delivering the message — not the messaging itself.

Product 101

Product Hospitality A/B testing UX 101

Highspot

JANUARY 9, 2024

Here’s what the B2B sales cycle looks like: Prospecting: This business development is where the sales process begins, as sales reps search for potential clients who might need their products or services. B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses.

Technique 52

Technique B2B Cross-sell Negotiate 52

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. How should B2C marketers use GA4? Register for a service. age, location) and the technology they use (e.g., So, they adjusted the social media campaigns driving traffic to their website.

B2C 115

B2C Sports Referrals Non-Profits 115

PandaDoc

MAY 15, 2024

But to do it properly, a lead nurturing campaign takes some solid strategizing and tactics. For example, B2B lead nurturing will look slightly different from nurturing B2C leads. Drip campaigns Drip campaigns are great for walking that fine line between ‘nurturing’ and ‘intrusive.’ Use the right tools and technologies.

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

Martech

OCTOBER 16, 2023

They signify not only the exchange of commitments, such as payment for a service or receipt of that payment but also the fulfillment of that commitment. Lack of prompt delivery will skyrocket calls to your customer service. Because the onboarding is to educate you on some facet of the brand, product or service.

Cross-sell 134

Cross-sell Retail B2C Strategize 134

ClickFunnels

NOVEMBER 24, 2022

This includes activities such as SEO (search engine optimization), content creation, email campaigns, social media management, pay-per-click advertising, and more. Plus, digital marketing helps you track analytics and get invaluable insights into how your campaigns are performing, so you can make adjustments and optimize for better results.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Martech

MARCH 7, 2023

Billed as the world’s first generative AI CRM technology, Einstein GPT matches Salesforce’s proprietary AI models with real-time data from Salesforce’s Data Cloud. The world is experiencing one of the most profound technological shifts with the rise of real-time technologies and generative AI,” said Benioff. “The Integrations.

CRM 107

CRM Technology Technology Service 107

Martech

JUNE 15, 2023

It also provides up-to-date performance data in order to optimize campaigns on-the-fly. With more screens and more premium locations, brands have better opportunities to reach their target audiences and integrate DOOH into multi-channel campaigns. Website visits: DOOH campaigns can drive traffic to a website. and Canada.

E-commerce 119

E-commerce Sports Campaign Launch 119

Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. What is a chief marketing officer (CMO)? What does a CMO do?

Non-Profits 123

Non-Profits E-commerce Strategize Consult 123

Martech

JANUARY 11, 2023

This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got more centralized. It all started with our objective as an organization to become a total beverages company,” said Keith Bartig, director, precision marketing technologies at the Coca-Cola Company, at The MarTech Conference. “It

Territory 110

Territory Technology Technology Campaign 110

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. Sender Name: Another important aspect to test in your email campaigns is the sender name.

Campaign 111

Campaign A/B testing Click Through Rate B2C 111

Hubspot

MAY 19, 2020

The purchase process for each was personal, quick, and easy — something I've come to expect from all my service providers. It's a process that's years behind the seamless B2C experiences we now expect. With the explosion of technology solutions in recent years, there are now more players than ever in the space.

B2B 95

B2B B2C Launch Campaign 95

Martech

AUGUST 12, 2021

A loyalty boom for David’s Bridal using mobile wallet technology. Another part of the loyalty program is structured around an enhanced customer service experience through their exclusive Diamond Desk program. Let me know: kdavis@thirddoormedia.com (responses can be treated as anonymous, of course). Editorial Director. Why we care.

Retail 110

Retail B2C Referrals Consult 110

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. First-party data refining CTV campaigns, a greater demand for measurement.

Sports 117

Sports Cross-sell Price Entertainment 117

Martech

JULY 18, 2023

RMNs develop in different ways according to their customer base and the services they aim to provide. A closer look at the Sam’s Club MAP shows how marketers can capitalize on close customer relationships and technology provided through strategic partnerships when they select an RMN as part of their omnichannel strategy. “The

Retail 97

Retail Networking Strategic partnership Campaign 97

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. Technology can answer all those questions.”. Think of what this does to the whole concept of takeout and delivery services. In search of BETAs.

B2B 110

B2B A/B testing B2C Technology 110

Heinz Marketing

MARCH 4, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Interactive Media is definitely becoming more popular with the focus being more on individual users and maybe B2C. By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing.

B2B 133

B2B Networking Promote B2C 133

Lead Fuze

MAY 27, 2023

In this blog post, we will evaluate the profitability of digital agencies by looking at various elements such as average revenue, economic contribution, service-based income and technology utilization for catering to different business sizes. For starters, their service-based nature provides a stable income every month.

Profit margin 40

Profit margin Technology Technology Clients 40

Martech

JUNE 8, 2022

Adam Kaplan, SVP emerging technology at Salesforce, explained the benefit to brands at a pre-Connections press conference. Commerce for Customer Service, giving service agents a full view of order history and enabling them to provide a superior post-purchase experience issuing, for example, returns, exchanges and promotions.

Launch 107

Launch Commission Retail Campaign 107

Veloxy

NOVEMBER 29, 2021

Because of this, sales managers and their teams believe technology is complicating sales cycles, not simplifying them. Roberge offers a very thorough, department-wide approach to accelerating sales that includes training, hiring, personnel management, sales enablement, and sales technology.

Sales 290

Sales Quota Up-sell B2B 290

Lead Fuze

SEPTEMBER 30, 2021

Whether it’s marketing, customer service, IT… Choose one that has a link with lead generation and emphasize on your communication skills. Customer service. You should differentiate with what a B2B wants from their job applicants, from what B2C requires. Skills: Customer service. Lead generation Analyst .

Lead generation 52

Lead generation B2C Cold Call Territory 52

Martech

DECEMBER 13, 2022

Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. Bad stack features to avoid.

Customer Relationship Management 113

Customer Relationship Management Drivers/motivators Relationship Management B2B 113

Salesforce

AUGUST 11, 2021

Given employees’ and companies’ interest in continuing flexible and remote work, marketers will likely continue to use an evolving set of technologies, such as video conferencing and messaging platforms. It’s no wonder that 78% of marketing organizations have adopted new work-collaboration technology due to the pandemic.

Customers 98

Customers B2B Technology Technology 98

Martech

JUNE 17, 2022

personalized email or ad campaign execution)? Do you provide a self-service option in which we can manage identity data? What kind of professional services are available? Identity resolution technology connects those identifiers to one individual. How does the platform integrate with martech platforms (i.e., Why we care.

Campaign 113

Campaign Account management Technology Technology 113

The 5% Institute

JUNE 14, 2023

Prospecting refers to the systematic approach of identifying potential customers who are likely to be interested in a product or service offered by a business. Email Marketing Campaigns Email marketing campaigns enable businesses to deliver personalized and targeted messages directly to prospects’ inboxes.

Lead generation 52

Lead generation Prospecting Cold Call Objectives and Key Results 52

Martech

AUGUST 12, 2021

Business leaders frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. Naturally the question arose about the technology underpinnings of any content supply chain. Business Case Booster.

B2C 115

B2C Networking Gaming Start-ups 115