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AI in marketing: How to balance automation and the human touch

Martech

We have a saying here at Wellspring Digital, “Rule number one, don’t trust the tools.” In other words, an automated drip campaign is only effective if: You’ve done your homework and truly understand who your audience is, what their needs/wants are and how you can get them to act. Are you being honest? Distrust but verify.

Campaign 133
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B2B Reads: Creating a collaborative community, using neuroscience to prevent burnout, how not to hate small talk and more

Heinz Marketing

They understand that truly great leadership is about building people up, trusting and empowering them to give their best for a shared goal. Check out 12 of the most powerful ways leaders can create dynamic teams. Creating Collaborative Community: A Moment to Reimagine the Culture of Work.

B2B 89
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What is short-form content? Your guide to when and how to use it

Search Engine Land

In general, short-form content is best for when you want to share an opinion, pass along important news or updates, or provide a bite-sized nugget of value. However, there’s a right way and a wrong way to create short-form content – and a right time and a wrong time to publish it. What should you focus on when creating it?

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Improv In Selling

Partners in Excellence

Some would reflect on how overly scripted sales conversations are. We are trained to follow the script, not deviating, even if that’s not what the customer cares about. We talked about how he was trying to marry those passions helping children feel free enough to be improvisational when they play in groups.

Sell 68
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How to Use AI to Meet Your ESG Goals Faster

Salesforce

Developing an ESG strategy , setting goals, creating plans to achieve those goals, executing your plan, and, finally, reporting on your progress, is highly complex and extremely data-driven. Start your AI for ESG plan today Learn how generative AI can be applied to ESG reporting tasks to help your company’s value — and the environment.

Meeting 52
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Table of contents What is customer acquisition, and how does it support growth? Create awareness with paid social media posts 2.

Customers 129
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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

In complex B2B buying, it’s popular to talk about being consultative and/or creating value with our customers. We are creating massive sales assembly lines optimizing the order taking process. Rather than becoming value creators, we are becoming order takers. At the time, many of us were alarmed with that statistic.