Search Engine Land

JANUARY 20, 2023

By analyzing data, marketers can understand how valuable SEO’s contribution to marketing is. You might be familiar with the term “vanity metrics,” referring to metrics that might increase with marketing efforts, but do not move the needle for the business. There’s software to track just about every piece of SEO data.

Objectives and Key Results 118

Objectives and Key Results Conversion Campaign Drivers/motivators 118

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Sales Pop!

DECEMBER 3, 2023

In this blog post, we’ll discuss how a fractional CMO can improve your company’s bottom line. A fractional CMO is a marketing expert who is hired on a part-time or contract basis. This is a great option for companies that need high-level marketing expertise but don’t have the budget to hire a full-time CMO.

Contract 59

Contract Campaign Strategize Sell 59

ClickFunnels

AUGUST 19, 2021

The #1 way to increase the conversion rate of your sales funnel. A sales funnel is a system designed to convert: Potential customers into leads. Leads into paying customers. Paying customers into repeat customers. Here’s how the big picture of a sales funnel: Top of the funnel: Target audience.

Conversion 244

Conversion Sales Lead generation X-functional 244

PandaDoc

APRIL 17, 2024

Key takeaways ACV stands for “annual contract value.” Calculating ACV can deliver many benefits , from increased customer retention to better forecasting. The former tracks revenue from individual customers, whereas ARR looks at total revenue. It goes hand-in-hand with total contract value (TCV). It helps you plan.

Contract 52

Contract Non-Profits Legal Clients 52

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Create awareness with paid social media posts 2.

Customers 129

Customers Retail Cross-sell Follow-up 129

ConversionXL

MAY 27, 2022

It’s how ConvertKit grew from $98K to $625K MRR and Morning Brew reached two million subscribers in just five years. In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. This has changed how buyers interact with sales.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The best marketers are getting on their front foot right now, figuring out how and where to apply generative AI and all its variations. AI will advance your career if you understand where and how to apply it.

GTM 97

GTM B2B Represent Education 97

Lead Fuze

JULY 7, 2023

Knowing how to upsell a product effectively is crucial for maximizing profits and customer satisfaction. No matter your profession, this skill can be a game-changer for anyone looking to increase their profits.

Product 52

Product A/B testing Cross-sell Technique 52

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. And you can also use this framework to figure out how to best use GA4 within your organization. And you can also use this framework to figure out how to best use GA4 within your organization. Completed a tutorial.

B2C 114

B2C Sports Referrals Non-Profits 114

Sales Pop!

JUNE 26, 2023

In another article here on the blog, Travis Jamison delved into marketing trends this year that are vital for ecommerce site owners to understand. It goes to show how important it is to adopt the right innovations that can take your ecommerce business to the next level. What are Data Development Platforms?

Profit margin 52

Profit margin Customer Relationship Management Price Relationship Management 52

ClickFunnels

OCTOBER 21, 2021

But our value ladder slowly steers the new leads toward our other more valuable and more expensive offers, as well as our software subscription. Visitors also become customers and get used to giving you their payment information. It just needs to provide some basic value to your target market. That’s what we’ll do here!

Lead generation 258

Lead generation Campaign Referrals Niche 258

ConversionXL

SEPTEMBER 24, 2020

Acquisition focuses on how to grab attention in a very crowded content environment. Acquisition focuses on how to grab attention in a very crowded content environment. Predictive analytics help you understand what your customers are going to buy before they do. *. *. Image source ). By Gagan Mehra. I agree to get emails.

CTR 111

CTR Technique Profit margin Follow-up 111

ClickFunnels

NOVEMBER 29, 2022

You can contact your email list when you want, how you want, with whatever offer you want. But how do you market to them effectively? Email is a great way to stay top-of-mind with your customers and keep them engaged. They represent traffic that you can drive wherever you like. What is a SaaS Email Marketing Strategy?

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

PandaDoc

FEBRUARY 8, 2024

If your company wants to increase sales and nurture existing customers, account management software could be the perfect tool to propel you to success. Key takeaways Account management software keeps all your data on customers and ongoing sales in one single unified database so that you can access relevant details easily.

Account management 52

Account management CRM Pipeline Legal 52

Lead Fuze

JULY 25, 2021

Instead of just finding new business, you have to ensure that your customers remain satisfied. Client Onboarding: A process of adapting customers to your product or services that begins after a new user purchases a product and usually continues until the user is comfortable and adept at its use, and/or is satisfied with the results.

Clients 124

Clients Service Process Launch 124

PandaDoc

APRIL 3, 2023

Therefore, capitalizing on each opportunity in the most effective way possible means directly increasing the success of your conversion rate. Determine your average deal size (ADS) Calculating the average value of your deals is a good way to start putting your opportunities in order of importance.

Pipeline 98

Pipeline Legal Quota Sales 98

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customers 140

Customers Referrals Campaign B2C 140

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. How to calculate conversion rate.

Conversion 156

Conversion Growth Gambling A/B testing 156

InsightSquared

JULY 17, 2019

It’s a saying you hear a lot: Your most important customer is the one you already have. One, it’s true: it costs less to keep an existing customer than it does to acquire a new one. So, maybe you need more than platitudes to keep your sales team, your executive team and your board focused on your most valuable customers.

Customers 94

Customers Meeting Education Referrals 94

The 5% Institute

JULY 25, 2023

Sales leads are potential customers who have shown interest in your products or services, indicating a willingness to engage with your brand. Nurturing these leads and converting them into loyal customers can significantly impact your bottom line and propel your business to new heights of success.

A/B testing 52

A/B testing Lead generation Click Through Rate Campaign 52

ConversionXL

JULY 28, 2021

For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. In this guide, we’ll cover everything you need to know about GA4, including how it differs from UA, why you should use it, and how to get started.

GTM 146

GTM Follow-up Technique Campaign 146

ConversionXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. It’s an approach that fits with how people increasingly engage with brands.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Partners in Excellence

SEPTEMBER 2, 2021

As sales and marketing people, the concept of “Value Proposition” has become fundamental in our positioning in our markets and with our customers. But value propositions have become almost another feature we talk about in pitching our products and company. They were only indirectly related to the customer.

Pitch 94

Pitch Growth Customers Networking 94

Highspot

FEBRUARY 29, 2024

of 30,000 new products are released into the market for customers to use. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

ConversionXL

AUGUST 15, 2017

Knowing how to measure content marketing ROI, like measuring optimization ROI , is hard. That is, you need to know which channels cause clicks to which articles, which articles convert visitors into leads, and which leads convert into customers. Which KPI you value the most depends on your stage in content marketing.

Process 126

Process Follow-up Conversion Trust 126

PandaDoc

APRIL 3, 2023

As Invesp claims , 80% sales require five follow-ups, and 3 out of 5 customers prefer to say “No” four times prior to saying “Yes”. In other words, the pipeline is a model of the customer journey illustrating it step-by-step, from being a prospect to becoming a buyer. And, as with any other model, it can be rather useful.

Pipeline 52

Pipeline E-commerce Objectives and Key Results Sales 52

ConversionXL

SEPTEMBER 10, 2018

In this article, I’ll give you insight into nine of the most common things I see holding back business growth—and how we’ve helped clients solve these issues. I was blown away by the number of things they suggested and how varied they were. View the post and the answers. As I’m a marketer, these focus on a marketing approach.).

Growth 132

Growth Non-Profits Campaign Start-ups 132

ConversionXL

MARCH 5, 2014

That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true. The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher.

Customers 133

Customers Cross-sell Start-ups Up-sell 133

ConversionXL

JUNE 16, 2022

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. Consistency is the cornerstone of good marketing. A playbook does exactly this.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

FEBRUARY 12, 2019

Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. Repeat purchases are often cheaper because people already know the brand.

Non-Profits 126

Non-Profits Niche Campaign Referrals 126

Sales Hacker

JULY 7, 2021

We’re diving into how and where to get started by sharing a few different frameworks so you can map your buyer journey to your sales process. The buyer’s journey is an engagement model that takes a customer through three stages of evaluation before making a purchase. What is the buyer’s journey? Consideration.

B2B 109

B2B Education Finance Trust 109

PandaDoc

OCTOBER 12, 2020

This is where customer segmentation comes in handy as an extremely powerful practice that can drive sales and improve your relationship with customers. In this article, we will explore how you can implement it in your own sales strategy. In this article, we will explore how you can implement it in your own sales strategy.

Customers 59

Customers Cross-sell B2C Campaign 59

The 5% Institute

JUNE 14, 2023

In today’s highly competitive business landscape, understanding the customer journey is crucial for any company that wants to thrive. The customer journey refers to the entire process that a customer goes through, from the moment they become aware of a product or service to the point of making a purchase and beyond.

Customers 52

Customers A/B testing Cross-sell Education 52

ClickFunnels

JUNE 22, 2021

Sure, the lead magnet might be free, but you still have to “sell” it, meaning, you still have to persuade the potential customer to download it. So how can you make your lead magnet landing page as compelling as possible? Want to learn how to convert more potential customers into email subscribers? Continue reading….

Lead generation 163

Lead generation Non-Profits Legal Up-sell 163

Sales Hacker

OCTOBER 5, 2020

This is the exact reason why I wrote this article — to help every IT sales specialist increase revenue and find economic stability amid the COVID-19 pandemic. Reach Out to Ex-Customers. They also understand your offerings and the value you provide. But before getting ex-customers back in the fold, you have to re-engage them.

Commission 111

Commission Government Clients Sales 111

ConversionXL

JULY 3, 2019

To nurture leads to customers. To upsell existing customers. Yet, even some mature email marketing programs remain fixated on questions like, “How can we increase the open rate?” How do you create an email testing strategy for that? That number is expected to increase to nearly 5.6 Moar opens! Moar clicks!

Objectives and Key Results 121

Objectives and Key Results A/B testing Construction Campaign 121