Hubspot

AUGUST 7, 2018

The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience?

E-commerce 101

E-commerce Campaign A/B testing Engineering 101

Hubspot

NOVEMBER 28, 2021

When you first start out in business, you can probably manage to keep all of your customers or clients top-of-mind … because you don’t have that many. At this stage, sticky notes are your best friend. As you become more established, your customer base grows. Perhaps your salespeople don’t work alone. A Refresher on CRMs.

CRM 91

CRM Customer Relationship Management Teamwork Relationship Management 91

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. The Ultimate List of Types of Marketing. Acquisition Marketing. Affiliate Marketing.

Promote 101

Promote Retail Launch Education 101

Lead Fuze

JUNE 30, 2023

This process involves careful analysis of market trends, deep understanding of your target audience, and the ability to seize unexpected opportunities. We’ll also discuss how understanding your buyer persona can significantly influence what products or services you should offer.

Sell 52

Sell Non-Profits Referrals Strategize 52

PandaDoc

APRIL 25, 2023

A sales plan is a roadmap that outlines your business’s strategy for selling its products or services. Acting as an essential tool for businesses of all sizes and in all industries, a robust sales plan helps to identify sales goals, target markets, and sales tactics to achieve those goals. What is a sales plan?

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

Lead Fuze

JULY 3, 2023

No matter your profession, the capacity to generate and nurture quality leads is essential for any business’s growth. We’ll explore how webinars present unique opportunities for generating sales qualified leads online and discuss the effective use of website popup forms in capturing potential customers’ contact information.

Lead generation 52

Lead generation Referrals CRM Pipeline 52

Hubspot

JUNE 8, 2015

The lines between what we do online and in real life will begin to blur. At its core, omni-channel is defined as : a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.”.

User Experience 78

User Experience Appointment Strategic planning Entertainment 78

Hubspot

MARCH 13, 2020

Organic traffic is important because it indicates whether or not your website has the answer to search queries that audiences are looking for. Organic traffic is important because it indicates whether or not your website has the answer to search queries that audiences are looking for. So for traffic, SEO is a must. Types of SEO Data.

Represent 100

Represent Territory Engineering Launch 100

ConversionXL

OCTOBER 21, 2019

When it comes to Google BigQuery, there are plenty of articles and online courses out there. It’s a place where you can: House your data for $0.02 Query your data for $5.00 dashboards in Google Data Studio (or any other visualization tool, for the price of that tool). So where exactly do you start?

SQL 84

SQL CRM X-functional Clients 84

ConversionXL

AUGUST 23, 2017

This article will draw processes and customer journey mapping examples from experts in the field, and you’ll hopefully walk away with a real and clear picture of how to do it on your own. First, Outline Your Personas, Timeline, and Channels. What channel(s) have you chosen to analyze your customer experience on?

UX 130

UX Customers Drivers/motivators Construction 130

Hubspot

OCTOBER 9, 2015

It’s not exactly breaking news that more and more of our daily experiences are moving online. Fundraising is shifting to online channels right along with the times. of nonprofits, less than 10% of their total fundraising comes from online donations. According to a survey by Fundly , for 40.5% So where, then, is the issue?

Territory 72

Territory Campaign Education Follow-up 72

Hubspot

SEPTEMBER 11, 2018

But the idea of getting your posts sponsored might seem laughable to you. You're not posting pictures skydiving in Australia -- you're posting pictures of your brunch. You're not posting pictures skydiving in Australia -- you're posting pictures of your brunch. Define your brand. Know your audience.

Pitch 101

Pitch Trust Follow-up Promote 101

Hubspot

DECEMBER 17, 2014

Imagine walking into your favorite coffee shop. They’re not interested in talking with you about your morning or giving you a little something extra because you’re a loyal customer and you deserve it. Nope, these robots were programmed to do one thing and only thing only, and that’s get your money and give you a coffee back.

Campaign 78

Campaign Trust Sports Technology 78

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Phase 1 – Research Your Customers To Find What They Need Most. That’s great, but what kinds of marketing data should you be analyzing if you want to improve your customer retention? image source. image source.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

FEBRUARY 13, 2013

Have you ever thought about how your customers actually read your emails? No matter whether you run a blog, a SaaS business, an eCommerce store or any other company that sends emails you will be able to learn something from the tips below and apply them to your own email marketing strategies! Are images important?

Customers 114

Customers Campaign Follow-up Start-ups 114

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Phase 1 – Research Your Customers To Find What They Need Most. That’s great, but what kinds of marketing data should you be analyzing if you want to improve your customer retention? image source. image source.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Phase 1 – Research Your Customers To Find What They Need Most. That’s great, but what kinds of marketing data should you be analyzing if you want to improve your customer retention? image source. image source.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Phase 1 – Research Your Customers To Find What They Need Most. That’s great, but what kinds of marketing data should you be analyzing if you want to improve your customer retention? image source. image source.

Customers 98

Customers User Experience Profit margin A/B testing 98

Hubspot

MARCH 6, 2018

Once you’ve mastered basic email content creation, you'll be in a better position to experiment and test certain components of your strategy. In today’s ultra-competitive email landscape, you need to perform tests in order to find out what drives your specific recipients to open, read, and click. You Always Use the Same Sender Name.

Real Estate 78

Real Estate Entertainment Follow-up Growth 78

Hubspot

AUGUST 5, 2016

If your competitors are tightening their belts and scaling back marketing investments, use this to your advantage by doubling down on testing. A few recent examples include: The historical blog optimization project which increased organic search views of old blog posts by an average of 106%. 1) Double down on testing.

A/B testing 52

A/B testing Lead generation Pipeline Growth 52

ConversionXL

NOVEMBER 18, 2014

These standard, expected emails are often as delightful as your typical in-store receipt (read: not at all delightful). Because confirmation emails are triggered by the user’s actions, your customers are expecting something – which means they open, notice and engage with them.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

Beeketing

OCTOBER 28, 2021

Creating an online store has been hot in recent years. Unlike retailer platforms, in order to build an online store, it requires sellers to build their own websites, which has been a headache for sellers. Basically, sellers will go for one of the following three solutions to build their websites.

E-commerce 52

E-commerce Niche Cross-sell Construction 52

ConversionXL

DECEMBER 18, 2015

No matter how many times you read about “the death of email”, it remains paramount in the online world. The only limit is your creativity. However, there are four types of promotional emails you see quite often: sales / special offer emails, upgrade emails, event / invitation emails, and blog emails. No, not exactly.

Promote 91

Promote A/B testing Campaign Start-ups 91

Hubspot

FEBRUARY 18, 2019

I worked in three different retail stores while growing up. The most memorable experience I had was working at a clothing store on Cape Cod when I was 18. The store manager was also incredible — she was meticulous, caring, a natural problem solver, highly organized, and knew our products inside and out. Create a Business Plan.

Retail 76

Retail Legal Manufacturing Government 76

Heinz Marketing

FEBRUARY 12, 2018

Manager Enablement Tools & Services at Citrix and we’ll talk about: Sales Enablement at Enterprise Scale: How Citrix Does It. We covered: What is the right funnel for your business. Thank you for subscribing, you can find us if you are catching us for the first time, you can subscribe on the iTunes store and Google Play.

Pipeline 50

Pipeline Sales Start-ups Technology 50

ConversionXL

JULY 21, 2020

You turn up the volume of your marketing efforts to meet quarterly KPIs—sending out more posts, emails, and ads. But knowing your marketing needs to be customer-focused is one thing; producing it is another. Use research to speak to what your audience cares about. But instead of increasing leads, you see diminishing returns.

Customers 92

Customers Campaign Drivers/motivators Start-ups 92

Lead Fuze

OCTOBER 20, 2023

They are, indeed, the backbone of your online presence. You’ve worked hard for your business; pouring in time, effort, and resources into making it stand tall amidst a sea of competition. Discover how to use the potency of optimistic comments and transform it into a powerful marketing tool. star reviews.

Customers 52

Customers Trust Clients Niche 52

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Providing valuable content or assets is a clever way to build trust and familiarity.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Heinz Marketing

JANUARY 15, 2018

In this episode we talked about: How to enable your entire go-to-market team: Best practices and advice to increase conversion rates and sales success. – Not just blogs and whitepapers — web design, PR, sales enablement, creative working together to grow revenue and marketing ROI. Some Highlights: Intelligent Inbound.

Pipeline 52

Pipeline Non-Profits Sales B2B 52

ConversionXL

SEPTEMBER 17, 2021

Brand is the perception of your company in the eyes of the world. If people see your name or logo and instantly know who you are, you’ve done a great job of creating the tangible aspects of your brand. But it’s what people feel when they see your brand that matters. It’s shorthand for who and what you are.

Campaign 109

Campaign Commission Non-Profits Trust 109

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. The results? Prospect trial to conversion rates fell with the longer trials. No changes were made to the customer journey, and it had nothing to do with revenue lift.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Hubspot

OCTOBER 27, 2020

Think of it like a buffet — take a few things from the podcast section, enroll in a course or two, subscribe to three or four blogs. They start with searcher intent, move to modern ranking and conversion strategies, review international SEO, share successful link-building plays, and end with the future of SEO. you get the drift.

UX 101

UX Engineering Follow-up Niche 101

Salesforce

DECEMBER 14, 2022

Whether you’re a seasoned Trailblazer , looking to obtain your first certification , or wanting to continuously skill up by earning Trailhead badges on Trailhead—Salesforce’s free online learning platform , our annual Seize the Trail Quest is for you. Consider it the command center for your workday. Slack can help!

CRM 98

CRM Start-ups Technology Technology 98

ConversionXL

JULY 3, 2014

When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. The Case For Building Customer Personas Out Of Data-Driven Research. Only 10% consider brands are doing this well. image source.

Drivers/motivators 133

Drivers/motivators Customers User Experience Retail 133

ConversionXL

APRIL 3, 2018

Prime was a 6-page memo: inspired by Costco membership model – built as a test. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). CXL Live is our flagship conference about growth and optimization. Shoutout to @PeepLaja and the rest of the CXL team for making this happen year after year.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

AUGUST 21, 2023

To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article.

Go To Market 69

Go To Market Process GTM Launch 69

Hubspot

MARCH 30, 2020

After using WhatsApp for a few months, it was pretty apparent that this simple Wi-Fi fueled tool was going to be a big innovation in the telecommunication industry. After using WhatsApp for a few months, it was pretty apparent that this simple Wi-Fi fueled tool was going to be a big innovation in the telecommunication industry.

Sports 100

Sports Launch Contact Campaign 100