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3 Ways Generative AI Will Help Small Businesses Sell Smarter

Salesforce

In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources. Although it has the potential to transform sales, it will face several hurdles before it can become mainstream. Read the blog

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Outbound Sales: How to Build an Efficient System

Veloxy

Outbound sales has been a staple in the business for ages now. For those of you new to outbound sales, here’s what the process basically involves. Sales reps reach out to prospects and deliver pitches with the hopes of gaining customers. There are numerous advantages that come with outbound sales.

Teamwork 245
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. This section should also feature your brand guidelines.

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How SEO and content marketing work together

Search Engine Land

With both content and SEO working together, you’ll hit two bullseyes: SEO drives targeted, relevant traffic from Google – not random people who won’t care about what you do or sell, but rather prospects who could join your audience and convert at some point. First, what is content marketing?

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How To Create a Great Voice and Tone for Your Brand

Salesforce

If you’re going to create content for your customers, prospects, and partners, then it needs to sound like it all came from the same company. If you’re going to create content for your customers, prospects, and partners, then it needs to sound like it all came from the same company. Publish your voice and tone guidelines.

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How to Write a Marketing Brief for an Agency: Tips & Tricks

Lead Fuze

Constructing a marketing brief that satisfies the requirements of an agency is essential for any entrepreneur, marketer or sales rep aiming to create a prosperous campaign. In this blog post, we will explore the key steps in creating a comprehensive marketing brief that clearly communicates your goals and expectations.

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Generative CRM — Here’s What It’ll Mean For Your Business

Salesforce

The employee view Imagine you’re a sales rep today and you’ve just been assigned a new account. It promises to help companies quickly and easily generate AI-created content across sales, service, marketing, commerce, and IT interactions. You spend hours going through data to beef up your sales pitch and it ends up being outdated.

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