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How to protect customer trust when using AI

Martech

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.

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Exploring How a Social Media Marketing Agency Works

Lead Fuze

They’re adept at creating engaging content across multiple channels while also leveraging video creatives for maximum impact. In addition to strategy and execution, managing client relationships forms an integral part of their operations. This ensures continuous improvement in campaign effectiveness.

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82 Open Ended Sales Questions (Ultimate Guide Included)

Veloxy

With the information in this blog, you’ll have a better understanding of how to effectively use open ended questions to drive your sales success (especially if you’re in field sales). Did you know that asking questions makes it more likely for customers to approve of you? It’s true. What are open ended sales questions?

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Why we care about adtech: The complete guide

Martech

Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. We’ll cover: What is adtech?

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Will Marketing be Replaced by AI? A Future Perspective

Lead Fuze

Conclusion The Potential of AI in Marketing No longer a mere buzzword, AI has become an integral part of our daily lives – from home automation to sophisticated business operations. While certain tasks may be automated by advanced algorithms, creativity remains distinctly human for now. Sounds like a sci-fi movie?

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Streamlining Success: How AI Generated Content is Better

Lead Fuze

We’ve all been there, staring at a blank screen while the cursor blinks back mockingly. It crafts quality blog posts or product descriptions faster than any human could ever dream of doing so. Ever hit a wall trying to write fresh, engaging content? You’re not alone. What if I said there’s a simpler method?

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A Look Back at How COVID-19 Impacted Businesses in Q2

Hubspot

And what changes are here to stay? This retrospective takes a deep dive into buyer interest, marketing and sales outreach, and sales outcomes (spoiler alert: there's a lot of engaged prospects out there, but sales teams have work to do in capturing that interest). What's worked, and what hasn't? Buyer Interest. Site Traffic.