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B2B SaaS SEO: Mapping your keywords to the customer journey

Search Engine Land

Marketing strategies should incorporate problem-related keywords, informative blog articles, engaging social media narratives, and instructional videos. Implement content marketing through blog posts focusing on SEO for broad terms and questions. Utilize email invites from the sales team to schedule meetings.

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How to use Google Analytics 4: A complete guide

Search Engine Land

There are a lot of sections in the middle column, so we are only going to focus on the ones you will likely use from the start. You can find your GA4 measurement ID, tagging instructions, enhanced measurement settings, and more here. Click on Configure tag settings and Show more. Click Define internal traffic.

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This day in search marketing history: January 18

Search Engine Land

2018: A bug prevented the video uploads from showing up on the local listings in Google Maps or Google web search. Study: 80% of Google Home results come from snippets. 2018: In the majority of cases, the Google Home result mirrored the snippet/Answer Box. It’s a Google bug. TripAdvisor for hotels). Martin Luther King Jr.

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Where to begin with privacy: Friday’s daily brief

Martech

So, pumpkin is back at some of the breakfast chains, and I haven’t been able to buy a pound of ground pumpkin-flavored coffee in years, even though I love brewing it at home. A key addition to Talkwalker’s social and customer data is Reviewbox’s product data, which is gathered from sites like Amazon, Walmart and eBay. Here’s my hack.

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How to send more emails and grow your subscriber list

Martech

We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential. So what’s holding email marketers back from maxing sends and growing their subscriber list in the process? How to build your subscriber base.

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How to get Google featured snippets: 9 optimization guidelines

Search Engine Land

The featured snippet appears to work on a more simplistic algorithm than Google’s “primary” one. Google reads back featured snippets when users perform voice queries on mobile or Google Home devices. A bulleted or numbered list generally pulled from either an <ol> or <ul> HTML element.

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Memorializing Our Heroes

SalesProInsider

This post ended up being the link to a fabulous organization, the Marine Raiders , and their volunteers — Bruce Burlingham in our case — finding me, a relative of Bruno, to return his dog tags to our family. Here’s a link to the news story about us surprising my great aunt Amy with the tag. Thankfully, he returned home safely.