SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. Will AI let ICs do more, with fewer managers? AI in Sales and Marketing AI is disrupting sales and marketing, particularly in support and SDR /BDR functions, due to the shortage of skilled workers and the potential for increased efficiency and cost savings.

Drivers/motivators 98

Drivers/motivators Growth Product Technology 98

SaaStr

OCTOBER 8, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: How Is AI Impacting The SaaS Landscape with a16z GP Kristina Shen What To Do if Your TAM is Too Small for VCs Making Less, But Working Less. How AI is Changing the Way We Work with OpenAI’s Head of Sales 5.

Pitch 98

Pitch Sales Product 98

SaaStr

OCTOBER 29, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Are We Back to a 6x World? What Happened? SaaStr 696: The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales, Aliisa Rosenthal     3. Top Podcasts This Week: 1.

GTM 91

GTM Pitch Growth Sales 91

Search Engine Land

OCTOBER 23, 2023

Marketing strategies should incorporate problem-related keywords, informative blog articles, engaging social media narratives, and instructional videos. Implement content marketing through blog posts focusing on SEO for broad terms and questions. They assess the severity of the problem, allowing brands to capture their interest.

B2B 113

B2B Customers Objectives and Key Results Price 113

Understanding the Sales Force

SEPTEMBER 20, 2023

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. Some are written by sales experts. I am concerned about the subjects being curated for sales and sales leadership professionals. One or two are sales enablement topics.

GTM 81

GTM Sales Manufacturing Lead generation 81

Hubspot

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible.

Cold Call 78

Cold Call Territory Prospecting Sales 78

Search Engine Land

FEBRUARY 23, 2024

Instead, the platform recommends collaborating with your Sales and Finance departments to identify more meaningful metrics. LinkedIn also advises leveraging CRM data through tools like the Revenue Attribution Report to connect marketing efforts with sales success. What LinkedIn is saying. Why we care.

A/B testing 119

A/B testing Finance Campaign CRM 119

Search Engine Land

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could do. AI summaries and image generators have now become commonplace.

UX 117

UX Manufacturing Clients Growth 117

SaaStr

DECEMBER 10, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Top 3 Things CROs Are Quietly Talking About These Days Does It Seem Like Everyone in Tech is Unhappier? SaaStr 706: What’s New at Box with Aaron Levie, CEO and Co-Founder of Box and Jason Lemkin, CEO and Founder at SaaStr     3.

Pitch 78

Pitch Go To Market Growth Sales 78

Heinz Marketing

OCTOBER 8, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. In this blog post, Karen Ball underscores the important of strategic alignment before going full-force with change management. Stop Feeling Guilty About Delegating.

B2B 121

B2B Negotiate Strategize Education 121

Martech

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could do. AI summaries and image generators have now become commonplace.

Objectives and Key Results 108

Objectives and Key Results UX Manufacturing Technology 108

Search Engine Land

DECEMBER 1, 2023

An ADHD coach might write a blog post about how to get through the holidays and offer coping mechanisms. Direct people from a holiday-based blog post or content page directly to relevant product pages to help users navigate to the right place and strengthen the importance of those products with internal linking.

E-commerce 127

E-commerce Click Through Rate Strategic planning Pitch 127

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Attributing sales to marketing is a challenge.

A/B testing 113

A/B testing Tradeshows Finance Cross-sell 113

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . In this post, we’ll cover: What is content marketing? What types of tools or software enable content marketing? What’s next for content marketing. What is content marketing?

E-commerce 130

E-commerce Cross-sell Drivers/motivators Prospecting 130

Search Engine Land

APRIL 9, 2024

Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition. This could be many different things, like information about the product or service or sales information that could entice the customer to finally purchase.

A/B testing 108

A/B testing Campaign Click Through Rate Promote 108

Search Engine Land

AUGUST 9, 2023

Sensitivity Settings and Enhanced Blocklist will be rolled out for all customers over the next few weeks in the X Ads Manager. Managing Director of X, Linda Yaccarino, said: “This announcement completely reinforces our commitment to brand safety. What are Sensitivity Settings? What is an Enhanced Blocklist?

Launch 91

Launch Engineering Process Customers 91

Martech

JANUARY 9, 2024

Either way, know what you want to achieve before diving in. Remember: they know their audience best — and that’s what you want to tap into. When reaching out directly, make sure to personalize your message while being clear about what you’re offering or what you would like to explore. Be prepared for negotiation.

Niche 128

Niche Negotiate Legal Contract 128

Martech

JULY 21, 2023

Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Helping you manage and respond to customer messages, it’s perfect for tackling common questions.

Niche 94

Niche CRM Contact Sales 94

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. At that point, it’s time to take a pause to review and ensure that it’s easy for partners to find and access what they need to be most effective.

B2B 108

B2B Cross-sell Hospitality GTM 108

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness. Sellers, however, tend to view their success point as the sale.

Customers 107

Customers Objectives and Key Results Drivers/motivators Pipeline 107

PandaDoc

APRIL 8, 2024

A deal desk introduces a new approach to managing deals. This article highlights how a deal desk functions and its ability to transform the way companies tackle their sales strategy. A deal desk is a team within a company responsible for managing and negotiating deals, contracts, quotes, and other sales documents.

Negotiate 52

Negotiate Cross-sell Contract Legal 52

PandaDoc

MARCH 29, 2024

A deal desk streamlines deal management and enhances win rates — if the process flow is set up correctly. This article outlines steps to establish and optimize a deal desk process flow with your team to help advance your sales strategy. What is the deal desk process?

Process 52

Process Non-Profits Negotiate Legal 52

Highspot

OCTOBER 31, 2023

By embracing innovation and aligning your enablement programs with business initiatives, you can embody what good looks like and achieve your organization’s goals. Here are five tips to go beyond what good looks like in enablement so you can drive world-class programs that empower your reps to win more deals.

Strategize 72

Strategize CRM Government Closing 72

Partners in Excellence

NOVEMBER 28, 2022

Managers spend time helping them become productive. Ironically, we provide very little in the way of onboarding new managers, particularly new front line sales managers. Typically, the process is: “Lisa, congrats on moving into the front line sales manager role…… I need an updated forecast by Tuesday!”

CRM 103

CRM Pipeline Process Product 103

Highspot

JANUARY 18, 2024

When your content is poorly managed, reps share ineffective assets with buyers. Marketing has no idea what content generates business value. Leverage data to gain insight into content usage, rep activity, and guidance efforts to help you manage your content more effectively and enhance its impact.

Government 52

Government Strategize Promote Go To Market 52

Partners in Excellence

MAY 6, 2021

He asked me a fascinating question, “Why don’t managers have a development plan or roadmap for developing the capabilities and performance of their people?” Very few managers sit down with their people and develop a plan to help them learn, grow, and contribute at higher levels. We looked at what we had missed.

Territory 162

Territory Growth Pipeline Process 162

Salesforce

NOVEMBER 21, 2023

Supercharge field service with AI Learn what high-performing service teams are doing with AI and automation to boost field service productivity. See how it’s done Make the business case for upselling and cross-selling I’ve spent 15 years of my career in sales and sales leadership roles for software and hardware companies.

Service 105

Service Growth Cross-sell Appointment 105

Partners in Excellence

MAY 17, 2022

I’m a huge fan of sales enablement and some of the outstanding sales enablement practitioners who I count as friends. I think, however, one of the biggest problems with sales enablement is not what they do, or the quality of the programs they develop. When I asked, “How is sales management involved?

Sales 120

Sales High impact Conversion Process 120

ConversionXL

JUNE 16, 2022

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

criteria for success

AUGUST 23, 2022

Happy Tuesday, Let's Talk Sales listeners! Rene is the President at Sales Manager Now , providing fractional sales management services to small and family-run businesses. He is also the author of How to Build a Dynamic Small Business Sales Team. How fractional sales management is unique.

Consult 98

Consult Sales Service 98

Search Engine Land

NOVEMBER 8, 2023

Prompt: Write blog on The Importance of Local SEO for Small Businesses. In this blog post, we will explore the importance of local SEO for small businesses and how it can help you attract more customers in your target area. Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers.

Objectives and Key Results 105

Objectives and Key Results Engineering Technique Trust 105

The 5% Institute

APRIL 7, 2020

Sales blogs are an excellent way to up skill your sales education, because you can quickly navigate and read up on a specific area you’d like to enhance. However – like many other Sales Professionals and Business Owners; you’re most probably strapped for time and want to know which sales blogs and worth regularly checking into.

Closing 98

Closing Cold Call Sales Drivers/motivators 98

SaaStr

APRIL 2, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: It’s Now Year 2 of the Venture Downturn Clawbacks and Tracking-to-Cash: Two Sales Management Tools to Be Thoughtful With 8 Things That Are Just Harder in SaaS Now Tier 1 VC is Great. SaaStr 643: What’s Holding Up Buyers? :

Growth 89

Growth Go To Market Sales 89

Martech

JANUARY 4, 2023

You’ve got to know what your customers do, how they do it, their needs and goals. Before that he was CMO of Privy — “#1 reviewed app for sales in the Shopify App Store,” and before that chief brand officer at Drift. He’s also an established speaker and co-host of the very popular “Sales Pipeline Radio” podcast.

B2B 120

B2B GTM Pipeline Consult 120

Search Engine Land

MARCH 22, 2024

Managing reviews. In a world of fabricated social media reactions and fake reviews, forums are among the best places to get honest, unbiased, sales-free advice. People want to know what they can expect before they pick up the phone. Offering DIY tips and tutorials. Spotlighting area events and recommendations.

Real Estate 109

Real Estate Trust Healthcare Click Through Rate 109

Search Engine Land

MAY 15, 2023

They want to get MQLs (marketing qualified leads) and SQLs (sales qualified Leads) faster to achieve their MRR (monthly recurring revenue) and ARR (annual recurring revenue) targets. Though top management wants leads from the organic channel, they need to know their KPIs differ based on the strategy used. is branded, and only 5.6%

Engineering 117

Engineering Growth Education Territory 117

Salesforce

NOVEMBER 2, 2023

Send emails your subscribers will love Give readers what they want and deliver great results for your business with these 50 email best practices. Download the guide What is an email workflow in marketing? The fine art of managing all the different kinds of work that go into creating a beautiful email from inception to completion.”

Campaign 122

Campaign Customer Relationship Management Contact Relationship Management 122