ConversionXL

JULY 25, 2022

Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. What is a call to action in writing? CTAs drive the buying journey.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

ClickFunnels

JANUARY 28, 2022

Continue reading… What Is a Landing Page? The post 3 Different Types Of Landing Pages & How To Use Them appeared first on ClickFunnels. Landing pages are an essential component of any well-designed sales funnel. Here’s what we are going to discuss today: What is a landing page? What are the three different types of landing pages?

Lead generation 231

Lead generation Follow-up Up-sell Start-ups 231

Veloxy

FEBRUARY 13, 2023

With the information in this blog, you’ll have a better understanding of how to effectively use open ended questions to drive your sales success (especially if you’re in field sales). This is why open ended questions are great for gathering information and understanding the needs, wants, and pain points of a customer.

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

ClickFunnels

JULY 7, 2021

These methods are taken from Russell Brunson’s bestselling books, Traffic Secrets and DotCom Secrets (I highly recommend purchasing and reading those books!), We’ll start with what I think is the most important lead generation method we’re going to discuss in this article. The key, of course, is getting people on your email list.

Lead generation 246

Lead generation Niche Sales Pitch 246

Hubspot

JUNE 1, 2021

While it may seem simple to write something that you think will resonate with your audience, there are essential principles to follow to ensure that you can effectively convince them. In addition, SEO copywriting is shorter; where a blog post may have almost a thousand words, copywriting content may have less than half of that.

Follow-up 69

Follow-up Campaign Process Product 69

Salesforce

DECEMBER 8, 2022

But after conquering my fears and putting in the time and effort, my only wish is that I had gone through this journey sooner. In early 2013, I was newly married and had just left a contract role so that I could start my immigration process to the U.K. “If That feeling only lasted until I needed to find a new job.

Start-ups 98

Start-ups Networking Contract Follow-up 98

Martech

JULY 12, 2023

Dig deeper: Why we care about social media marketing: A guide for brands Is Threads the best alternative for advertisers? I think it’s possible and will ultimately be the key to its success.” Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Launch 98

Launch Follow-up Retail Networking 98

Partners in Excellence

SEPTEMBER 30, 2022

Continuing my series on selling skills we thought we knew but really don’t understand, I’m want to focus on Discovery. It’s a natural follow on to qualifying–actually it’s a complement, qualifying and discovery go hand in hand. Some misunderstanding we have about discovery.

Sell 73

Sell Process Customers Closing 73

Hubspot

MAY 26, 2023

That’s why mastering an outbound call is so important. Your phone rings and you decide to pick this one up instead of letting it go to voicemail. You are greeted with a pitch from a pushy sales rep. Odds are, if you don’t want what they’re selling, you’ll hang up immediately. How to Make Effective Outbound Calls 1. First impressions matter.

Objectives and Key Results 73

Objectives and Key Results Cold Call Technique Appointment 73

Hubspot

FEBRUARY 26, 2019

In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. You might think someone like Braden would continue to climb the creative career ladder in content marketing. I read a ton of blog posts and eventually got my Google Analytics certification.”.

Sports 101

Sports B2B Start-ups Engineering 101

ConversionXL

MAY 6, 2021

While WordPress may be the most well known CMS in the world, Webflow continues to establish itself as a powerful alternative for established and upcoming brands. While WordPress may be the most well known CMS in the world, Webflow continues to establish itself as a powerful alternative for established and upcoming brands.

Cross-sell 91

Cross-sell Start-ups Launch Price 91

ConversionXL

MAY 27, 2022

In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

Heinz Marketing

JULY 5, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. I am very excited to have you here, live. Our podcast numbers continue to grow, and our audience, just very humbled to see our audience continue to diversify in the video, live, on demand, podcast formats.

Pipeline 117

Pipeline Start-ups Sales Go To Market 117

Hubspot

JUNE 9, 2020

Not only that, but why it's a good idea to have on your website. This is the glory of long-form writing. But it's true, and I'm going to dive into why below. If you write long-form pieces — and make sure those articles are useful to your audience — you can increase the time spent on your site and value to your reader.

Engineering 101

Engineering Start-ups Presentation Follow-up 101

ConversionXL

OCTOBER 7, 2022

The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms? When to use bandit tests instead of A/B/n tests? Short tests 2. Long-term testing Caveats: potential drawbacks of bandit testing Conclusion. Image source.

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. First, you'll need to determine what type of email you're writing to ensure you're speaking to the right audience. At HubSpot, we know the struggle. Let's dive in. Email Marketing.

Contact 101

Contact Follow-up Service Closing 101

Partners in Excellence

OCTOBER 13, 2021

This morning I started scrolling through my LinkedIn Feed. I hit my first LinkedIn Survey, “How much profit is ‘enough?'” I thought I misread it. I went to look at Microsoft’s net income for it’s past fiscal year, $61B. Then I looked at Amazon’s, $21.3B. Huh???????

Technique 52

Technique Promote Conversion Networking 52

Veloxy

SEPTEMBER 4, 2023

Depending on your company, cold email writing is commonly shared between sales reps and marketing. Fortunately for you and me, I’ve invited a cold email expert to complement this blog post who has sent over 2.5 5000 companies with cold email writing and improving response rates for 10 years. million cold emails.

Cold Call 130

Cold Call B2B Campaign Clients 130

Lead Fuze

JULY 13, 2023

In this comprehensive guide, we’ll delve deep into the skills required in today’s job market such as writing and communication, data analytics, understanding of marketing technology, and critical thinking. How to get into marketing without a degree? It’s a question that many aspiring marketers often ask. Are you ready?

Networking 52

Networking Education Contact Follow-up 52

Hubspot

MAY 7, 2024

Why do I bring this up in the context of entrepreneurship? I tell you this from experience. As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. But I rode the waves of stress; they didn’t pull me under. More on that later.

Start-ups 63

Start-ups Teamwork Follow-up Service 63

Jeff Shore

MAY 16, 2018

I need to confess something to you. I am having flashbacks of 2005…economically speaking that is. And then when the market dips, I get training requests to help teams “Get back to basics.”. You would become what I call “Market Proof”. So what “basics” should you continue to work on despite a good market?

B2C 98

B2C Sales Follow-up Presentation 98

Hubspot

MARCH 19, 2020

Revenue generated from online marketing justifies why we include online channels in our marketing efforts. Some marketing campaigns are implemented to increase brand awareness or support a product launch, but revenue marketing puts all hands on deck towards increasing just that. Are you one of them? Revenue Marketing.

Campaign 101

Campaign Lead generation Follow-up Start-ups 101

Search Engine Land

DECEMBER 6, 2022

Scheiler and I jumped on a Google Meet, where he shared some data and screenshots below of what had happened in Search Console to these sites. If someone fires up 100 humans to write content just to rank, or fires up a spinner, or a AI, same issue. This is when I started putting two and two together.

User Experience 101

User Experience Engineering Construction Clients 101

Hubspot

OCTOBER 9, 2019

That's why professional development is essential for salespeople. In this blog by Michael Pici, a vice president of business operations at HubSpot, he recommends roleplay exercises include: Dealing with extreme situations. Challenging prospects on why they're stuck. Plus, it can increase your sales. Attend sales training.

Technique 97

Technique Angle Profit margin Sales 97

Hubspot

MAY 7, 2020

Artificial intelligence is continuing to make an impact on the business world. After all, we hear a lot of hype about AI from all sorts of blogs, news outlets, and vendors. There are so many misconceptions about AI in marketing, that my colleagues and I launched the Marketing AI Institute. This makes sense.

Price 94

Price Technology Technology CRM 94

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. As you continue your research, start adding metrics like volume, competitiveness, etc. When it comes to SEO, it all starts with keyword research. What is the SEO pyramid? brand terms, solution terms, etc.)

B2B 123

B2B Campaign Start-ups CTR 123

PandaDoc

NOVEMBER 9, 2020

I grew up in a small town in East Tennessee called Oak Ridge. In that case, this national reputation is never more evident than it is once every year when teachers across the country hand down an all too familiar homework assignment: the science fair project. All this to say, science is a pretty big deal in Oak Ridge.

Construction 78

Construction Sales Follow-up Clients 78

SalesHandy

MARCH 21, 2023

Only 30% of emails get opened across all industries, making it important to write a compelling sales email that prompts a click. This blog contains 35+ proven sales email templates and the best practices for writing a sales email. Every business in every industry drills down to one thing – Sales. Let’s jump right in! Be mindful.

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

SEPTEMBER 25, 2019

For example, you can use the dataLayer to set up a cohort analysis on a blog. Like many marketers, you may fantasize about the amazing things you could do if you learned to code. But before you get there, you need to decide which language to learn. Several languages come up : Python, SQL, Bash, JavaScript. T,” as in your T-shape.

SQL 117

SQL GTM Campaign Start-ups 117

Sales Hacker

AUGUST 4, 2023

My life was taken on a wild journey, where I had the chance to meet and hopefully positively affect the lives of hundreds of thousands of people. My life was taken on a wild journey, where I had the chance to meet and hopefully positively affect the lives of hundreds of thousands of people. In college, I started two companies.

GTM 61

GTM Non-Profits Sales Start-ups 61

Hubspot

APRIL 15, 2021

That’s why using a webinar planning list and following best practices is essential. Below, I go over the best practices for creating webinar invites and share top tips for hosting webcasts. This will be your guidepost as you write the invitation. When creating a webinar , the stakes are high. Let’s go over how you can do that.

Follow-up 101

Follow-up Presentation Prospecting Pitch 101

Hubspot

OCTOBER 29, 2018

When Karla Cook, the current Editor of HubSpot’s Marketing Blog, first joined the team as a staff writer in July 2016, she realized she had more in common with most of her new teammates than she originally thought. HubSpot’s blog was ranked number one. But, as a pleasant surprise to her, so were many of her teammates at HubSpot.

Finance 71

Finance Education Government Engineering 71

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Snowflake achieved over 300% growth with ABM. Templafy generated 475% ROI with lead generation. DocuSign combines both to fuel its sales funnel. The result?

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Very meta, I know.). What is a blog?

E-commerce 101

E-commerce Retail Engineering Start-ups 101

Hubspot

OCTOBER 7, 2019

The podcasting industry has continuously grown since 2013. That's why it's important to consider podcast advertising for your brand. She writes her advice for podcast advertising strategies in this Medium post. Midroll: Midroll , a company that matches podcasters with advertisers, writes about their advice to advertisers.

Price 76

Price Campaign Contact Lead generation 76

Sales Hacker

APRIL 12, 2021

I found myself wading through Reddit sales threads and saw this gem by Salesborg that really sums up the current sentiment on sales, sales objections, and how persistence pays. I may be a founder and CEO, but I sell on the daily. I know just how tough sales can be. “No Are sales objections just a mind game? No budget.”

Trust 129

Trust Up-sell Prospecting Drivers/motivators 129

Lead Fuze

SEPTEMBER 30, 2021

Why is follow up email after meeting important? Listed below are some reasons why client follow-up is critical: Client expectations are met, providing them with more motivation to purchase your goods. I’m very pleased we met during the event. I utilize that structure with my team, and it has shown to be quite effective.

Follow-up 52

Follow-up Meeting A/B testing Objectives and Key Results 52