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What Your Client Should Expect from You

Iannarino

The Gist: Your clients have expectations for how you use the time they give you. Low win rates, missed goals, and a host of other trends likewise suggest that salespeople are not serving their clients well enough. With that in mind, here are a few things your clients should expect from a B2B salesperson.

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What is Revenue Enablement?

Highspot

Imagine that only 28% of your sales reps expect to hit quota. But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. What’s missing is a strategic approach that unites all your revenue-generating teams.

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How to create local business content that converts

Search Engine Land

Engaging on forums can be a great way to help people get to know your brand, but tread lightly. Dig deeper: Google to replace perspectives filter with forums filter Position your brand as the expert People prefer to do business with brands they know, like and trust. Continuously updating outdated pages.

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Why sales enablement is now essential to the enterprise

Highspot

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. We must deeply understand our prospects’ challenges and give them a holistic, consultative process to consider a Highspot investment.

GTM 59
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Everything You Need to Know About Digital Engagement

Salesforce

How can you increase digital engagement? Anticipate your customers’ needs — and tailor your messaging to fit those needs. So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections. But how you collect customer data will need to change, too.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. You can find playbooks on every type of tactic you can think of.

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Modern link building starter guide

Search Engine Land

The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank. The second path is harder at first, but staying focused will lead you to build more skills in content marketing. It’s harder because you have to become great at understanding what the audience wants to read.

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