Martech

MARCH 13, 2023

In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. It can’t be personal like us, human like us. And so, AI cannot write like us,” wrote Eddie Shleyner , founder of VeryGoodCopy. It takes considerable time and effort to write high-quality blog posts.

Objectives and Key Results 77

Objectives and Key Results Price Follow-up Start-ups 77

Partners in Excellence

JANUARY 6, 2023

Some of you may have been following my adventures and experiments with ChatGPT. The SDR has a script, it may be well constructed and delivered, but the moment one tries to dive deeper, the SDR can’t respond. We think you can do much better.” To some degree, it’s not dissimilar to getting a prospecting call.

Construction 68

Construction Healthcare Represent Conversion 68

Hubspot

NOVEMBER 14, 2023

Did you know NASA plans to build houses on the moon by 2040 ? This means that in 17 years, you might be selling space voyages. and more about how we'll sell them. Before you panic, this isn't to suggest you need to become the next big social media influencer. Publish case studies on a blog.

Consult 66

Consult Drivers/motivators B2C Education 66

Lead Fuze

MARCH 9, 2021

Sales role play scenarios are among the classic approaches you can use to: Prepare your new hires for real-world buyer-seller interactions. You need ideas for sales role play that upgrades your sales reps’ skills? 5 reasons why you and your team need to role play. 5 Reasons Why you and Your Sales Team Need to Role Play.

Objectives and Key Results 105

Objectives and Key Results Sales Clients Up-sell 105

Sales Hacker

JULY 26, 2023

I’ll walk you through how AI can make your job as an AE way easier — including specific ChatGPT prompts you can put to use in minutes. The future of AI in sales What AI can do for account executives The Harvard Business Review found sales teams using AI increased leads by more than 50% and reduced costs by up to 60%.

Objectives and Key Results 74

Objectives and Key Results Pitch Cold Call Sales 74

Search Engine Land

FEBRUARY 24, 2023

Prompt engineer is even now a job: Wow – Anthropic (Google's latest $300M AI investment) is hiring a "Prompt Engineer" for $250k-$335k/yr + equity No CS degree required, just have "at least basic programming and QA skills" Wild times. If you ask it to write code, don’t just assume it will work.

X-functional 104

X-functional Niche Engineering Start-ups 104

Lead Fuze

AUGUST 1, 2021

In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Now the rising profiles of social media influencers have made reaching wider audiences that much more accessible. . Source: Tomoson.

Niche 98

Niche Follow-up Contact Intrinsic 98

ConversionXL

JANUARY 14, 2020

But the classic approach of researching new keywords then writing articles for those that match your domain strength doesn’t work for all sites. Even with a team of writers, you couldn’t create enough high-quality content to yield big results. Quora Spaces is already gaining traction in organic search. Take Quora, for example.

Minimum Viable Product 159

Minimum Viable Product Objectives and Key Results Launch Engineering 159

Sales Hacker

JULY 26, 2023

I’ll walk you through how AI can make your job as an AE way easier — including specific ChatGPT prompts you can put to use in minutes. The future of AI in sales What AI can do for account executives The Harvard Business Review found sales teams using AI increased leads by more than 50% and reduced costs by up to 60%.

Objectives and Key Results 52

Objectives and Key Results Pitch Cold Call Sales 52

PandaDoc

JANUARY 11, 2021

You might think that cold calling for sales pitch might be a thing of the past, but did you know that 92% of customer interactions still happen over the phone? That’s why your sales team should always have appropriate cold calling scripts at hand before they approach a prospective client. Reaching The Decision-Maker.

Cold Call 52

Cold Call Referrals Pitch Follow-up 52

CloserIQ

JUNE 6, 2019

As a small business, you probably have specific types of people in mind when you consider your ideal and potential buyers. When you take the time to describe these customers—profiling them on a demographic, firmographic, and psychographic level—that’s called creating buyer personas. . How to create buyer personas.

Pitch 94

Pitch A/B testing Clients Sales 94

Hubspot

MARCH 2, 2020

Today, I work with a diverse team to develop creative content for the HubSpot Blog. While I mostly work in-office, I occasionally write blogs from home. If you think remote work is still a "new trend," think again. In fact, 67% of small businesses now report that they offer some sort of flexible work arrangement.

Negotiate 99

Negotiate Technology Technology Pitch 99

CloserIQ

DECEMBER 10, 2018

If you lead an SDR team–or are considering building one–you’re inevitably going to hire some green salespeople. Once you’ve taken the time to hire the right people, it’s in your best interest (and theirs!) to help them become as successful as possible as fast as possible. Talking Too Much.

Pitch 86

Pitch Prospecting Up-sell Conversion 86

Hubspot

MARCH 26, 2020

Regardless of whether we're copywriters, social media managers, videographers, or web designers, data is key to helping us determine which projects are successful, which strategies might require more of a budget, and which tactics we need to leave behind. When we create them, we pull the data from HubSpot and Google Analytics.

Clients 82

Clients Technology Technology Contract 82

Hubspot

JULY 6, 2017

Writing has toppled empires, built global corporations, and inspired millions, if not billions of people. After all, the rise of digital has led to big changes in marketing since the days when Ogilvy & company were chain smoking and tossing back martinis between writing 2,000-word print ads. Video Killed the … Writing Star?

Networking 77

Networking Clients Start-ups Service 77

Heinz Marketing

OCTOBER 12, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music.

Pipeline 132

Pipeline Cold Call Sales Clients 132

ConversionXL

MARCH 28, 2014

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. You’re probably even toying with the idea of doing one for your company. The question is… Can you make it any good? Why Should We Use An Explainer Video? image source.

Objectives and Key Results 122

Objectives and Key Results Education Start-ups Entertainment 122

Hubspot

NOVEMBER 5, 2020

And what results have we seen since we started using it? Once per month, you could simply open Google, search “best marketing automation software,” and count how many of the top 20 pages mention HubSpot. This clearly becomes a problem when you add more than one keyword, however. The TL;DR answer is yes.

A/B testing 81

A/B testing Territory Real Estate SQL 81

Heinz Marketing

FEBRUARY 24, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. For those of you joining us live on the Funnel Media Radio Network. Lisa: Thank you.

Pipeline 66

Pipeline Sales Cross-sell Up-sell 66

Heinz Marketing

NOVEMBER 15, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Siri, Alexa and Google! Julie, thanks for joining us.

Pipeline 59

Pipeline Sales Presentation Up-sell 59

Heinz Marketing

JULY 12, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Alexa! I’m excited that you are here. Very excited.

Pipeline 106

Pipeline Sales B2B Pitch 106

ConversionXL

FEBRUARY 18, 2016

Gone are the days of relying on the IT department to help you with basic analytics tracking. Still, many optimizers don’t use Google Tag Manager (or any tag manager, for that matter) because it looks daunting. The truth is that once you understand the basics, it essentially becomes a second language.

GTM 86

GTM A/B testing Objectives and Key Results Start-ups 86

Sales Hacker

JULY 15, 2019

Unless, that is, you learn how to write cold emails that actually convert. Keep reading to get 25 cold email tips — in 4 areas of mastery — that you can start using today: Cold email tips: the basics. Cold email tips for writing a better email. When you sit down to write an email, relax. Be Friendly.

Objectives and Key Results 92

Objectives and Key Results Campaign Trust Prospecting 92

Hubspot

JANUARY 17, 2018

Here are 18 sales podcasts to get you started. This podcast focuses on tactical tips and techniques you can implement immediately. You can get even more out of this podcast by downloading its app , which’ll give you access to bonus content and the ability to ask the hosts questions. B2B Growth Show. Sales Gravy.

B2B 101

B2B Technique Strategic partnership Sales 101

CloserIQ

JULY 1, 2019

It doesn’t matter if you have the best sales reps in the world and a value proposition that turns your competitors green with envy. You should account for important factors like willingness and ability to buy, industry, use of competitor products, pain-points, and so on. . Salespeople now have access to more tech than ever (ex.

Process 89

Process Objectives and Key Results Contract Pitch 89

ConversionXL

APRIL 17, 2019

As Jen Havice noted here on the CXL blog , insights from customer interviews can: Accelerate the customer journey; Increase conversions; Drive more leads, sales, and revenue. To do that, you don’t need to reinvent the customer interviewing wheel. You can use proven frameworks, like the Jobs-to-Be-Done (JTBD) approach.

Customers 120

Customers Drivers/motivators Objectives and Key Results Prospecting 120

SaaStr

NOVEMBER 16, 2022

You can watch the full video below, and we’ve included a transcript of the episode. Audience Member 1: I follow your tweets and your content and I really love all the materials you guys put out there. So it’s good feedback to us, to our team, to make sure there’s an easy way that you can only get that content.

Quota 90

Quota Niche Growth Up-sell 90

Hubspot

NOVEMBER 24, 2016

When are you getting married?" Have you been moisturizing?". And yet, none of those oh-so-polite questions even come close to the complexity of explaining what, as an inbound marketer, you actually do for a living. You know, the things that your grandparents might not fully grasp in one fell swoop. 1) The Food Analogy.

Technique 77

Technique Entertainment Up-sell Closing 77

Hubspot

MARCH 9, 2016

Blogs are great at providing information for people who are digging deep to find the answers to their problems, but when there is a choice between reading a blog and watching a video, marketers are realizing that often times the video wins out. Don’t let this thought dissuade you! 1) Don’t Buy, Rent.

Technique 66

Technique Transportation Price Negotiate 66

Hubspot

APRIL 1, 2018

I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. Nike: Just Do It.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

OCTOBER 13, 2020

Back in the day, going shopping meant visiting a few shops — maybe some with brands you knew you liked. Now, customers have a wealth of options available online 24/7. They can go back and forth between their best options, until they find what suits them best. so your brand stays top of mind. language learning apps”).

CRM 63

CRM Service Referrals Product 63

PandaDoc

JUNE 4, 2019

Sales teams using a solution selling approach tend to focus on asking questions about problems the prospective organization faces in the preliminary discussions. It used to be that the role of the solution-focused sale was to help ‘fit’ a solution to the prospect’s determined problem or surfaced need.

Sell 72

Sell Sales Up-sell Prospecting 72

Hubspot

APRIL 29, 2016

When you send off a welcome email to a new blog or newsletter subscriber, or to a new customer, you're making a first impression on behalf of your brand. Let's face it: We, the internet-using public, are constantly bombarded with prompts to sign up for and subscribe to all sorts of email communications. 2) Virgin America.

Follow-up 78

Follow-up Start-ups Up-sell Trust 78

Hubspot

MARCH 7, 2012

When I first downloaded it, I was stumped by its flexibility, not knowing how best to use it as part of my typical day. But now that I find myself continuously relying on it in a number of different ways, I wanted to share some of the great ways you can use Evernote to make your life as a marketer just a little bit easier.

Campaign 73

Campaign Meeting Start-ups Follow-up 73

Heinz Marketing

NOVEMBER 25, 2019

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. Now, See How He’s Flipped the Script. By Matt Heinz, President of Heinz Marketing.

Pipeline 48

Pipeline Pitch Sales Up-sell 48

Sales Hacker

SEPTEMBER 8, 2020

We also announced a contest on this episode, so give it a or read our blog. If you missed episode 125, check it out here: The Power of Authenticity and Emotional Intelligence in Sales with Mykal White. Ways to use technology to help you sound less automated [26:01]. Anyway, check them out at www.outreach.io.

Meeting 71

Meeting Consult Start-ups Campaign 71

Pointclear

JULY 26, 2018

This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here. per minute. _. Testimonials.

Service 40

Service Pitch Follow-up Presentation 40