Martech

APRIL 23, 2024

No matter what is happening in the larger industry you operate in, your company might be going gangbusters. It’s also possible that your business might need to move to more robust, enterprise-sized solutions that can provide more in one place. Dig deeper: A 5-step guide to retiring martech tools without disrupting operations 2.

Government 93

Government Technology Technology Trust 93

Sales Hacker

APRIL 30, 2024

Eric Gilpin is Chief Revenue Officer of G2, the world’s largest and most trusted software marketplace. In this role he oversees all aspects of G2’s revenue generation, including global sales and customer success, enablement, partnerships, and revenue operations. 9:40 – How Eric chooses the right companies to work for.

GTM 92

GTM Customers Contract Go To Market 92

Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

Drivers/motivators 123

Drivers/motivators Technology Technology Campaign 123

SaaStr

FEBRUARY 15, 2024

One of our recent deals was in a very exciting company by the name of Metronome. Metronome is a cutting-edge billing infrastructure company designed to support the rapid growth and adaptability required by modern software companies. What’s your sweet spot for investing — check size, stage, type of deal?

Growth 92

Growth Technique Start-ups Price 92

SaaStr

JUNE 29, 2023

As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. Software that is difficult or time-consuming to remove is more likely to be purchased and renewed. Why is this? Well, they’re sticky.” The bottom Line?

Price 95

Price Contract CRM Engineering 95

Sales Pop!

FEBRUARY 27, 2024

Can you imagine your life without technology and software? If you are into a business, then you may be aware that different businesses are always looking for ways to make their work easier and faster. One of the most easy methods is using automated business software. Nine Benefits: 1. Take manually.

Non-Profits 52

Non-Profits Legal Repeat business Growth 52

SaaStr

JANUARY 4, 2024

joined forces with the incredibly talented Eiso Kant to build the world’s most capable AI for software development. I’m a Managing Director on Redpoint’s Early Stage team, so I spend most of my time looking at companies that are still very early in their journeys. And how big is your current fund?

Growth 88

Growth Launch Networking B2B 88

SaaStr

DECEMBER 6, 2023

SaaStr founder and CEO Jason Lemkin chats with Box CEO and Co-Founder Aaron Levie to talk about what’s new at Box, SaaS fatigue, hiring a new COO, operating margins and efficiency, the future of AI, and what to expect for 2024. I’ve never been able to come up with something more exciting than software,” he says.

X-functional 83

X-functional Non-Profits GTM Price 83

Salesforce

MAY 15, 2024

An omnichannel contact center uses cloud-based software to manage customer interactions across multiple channels. Our research finds that 85% of customers expect consistent interactions with businesses. The best omnichannel contact center software platforms connect all your data – whether it’s in your CRM apps or external data lakes.

Contact 52

Contact CRM Technology Technology 52

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. To overcome these challenges, focus on: Addressing these barriers.

Strategize 104

Strategize Growth Technology Technology 104

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses.

Strategize 115

Strategize Strategic planning Technology Technology 115

SaaStr

MARCH 7, 2024

Embat is building the next-generation treasury management software. We believe that in 10 years every company above a certain size will demand effective real-time treasury and automation. #2. We operate from our 4 hubs in London, Stockholm, Berlin and San Francisco. And how big is your current fund? 2024 is also a year of truth.

E-commerce 81

E-commerce GTM Growth B2B 81

Search Engine Land

APRIL 2, 2024

Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities. I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies. However, I’ve found that AI is very helpful in operational efficiency for SEO.

Objectives and Key Results 81

Objectives and Key Results Consult Engineering Technology 81

Salesforce

MAY 6, 2024

Is your business ready for an audit? We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions. No, not the kind involving accountants and IRS agents.

Legal 116

Legal Territory Trust Technology 116

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. He was just using ChatGPT to generate Python code.

GTM 95

GTM SQL X-functional Engineering 95

Martech

NOVEMBER 8, 2023

” The senior marketing operations manager was talking about one experience of trying to put a martech stack together. ” That gives a flavor of the countless conversations being had in the halls of MOPs-Apalooza, the first full-scale live event put together by MO Pros , the community for marketing operations professionals.

Presentation 98

Presentation Technology Technology Launch 98

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Only 23.2% Only 23.2%

Territory 116

Territory Launch Consult Technology 116

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Strategic planning 100

Strategic planning Technology Technology Strategize 100

Martech

JANUARY 26, 2024

Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. What is really eye-catching, though, is to see a very large holding company on a multi-year journey to become, in essence, a technology company.

Launch 91

Launch Consult Gaming Clients 91

Search Engine Land

APRIL 24, 2024

LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment. Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing.

Objectives and Key Results 100

Objectives and Key Results Healthcare Campaign Lead generation 100

SaaStr

APRIL 3, 2024

Jennifer has been at PagerDuty since 2016, a disruptive company that took automation to the next level before AI was hot in 2024. One reason Jennifer still does this after a couple of decades in business is because she loves seeing a person achieve something they didn’t think was possible for them. It’s a little blurry for people.

Healthcare 93

Healthcare Trust Drivers/motivators Start-ups 93

Search Engine Land

APRIL 16, 2024

Google Business Profiles (GBP) has long been a cornerstone of local SEO efforts. Consequently, Google frequently updates business listings without prior notice. Based on data from Google Business Profiles managed by the software, 44% of GBP listings in their database have seen at least one of these updates in the past 36 months.

E-commerce 103

E-commerce Government Follow-up Contact 103

PandaDoc

APRIL 17, 2024

In this article, we’re going to learn all about contractor management software (CMS). Contractor management software is a tool that helps organizations streamline and automate the processes related to hiring, onboarding, monitoring, and evaluating external contractors and vendors. CMS helps you better collaborate with contractors.

Contract 52

Contract Construction Government Legal 52

PandaDoc

APRIL 17, 2024

In this article, we’re going to learn all about contractor management software (CMS). Contractor management software is a tool that helps organizations streamline and automate the processes related to hiring, onboarding, monitoring, and evaluating external contractors and vendors. CMS helps you better collaborate with contractors.

Contract 52

Contract Construction Government Legal 52

Search Engine Land

SEPTEMBER 6, 2023

Businesses should focus on essential, actionable information rather than overwhelming their systems with excessive tools and reporting. Three ways to improve operations with data-driven strategies. How to best support the changing business needs happening around you. Tune in to other episodes in the series here.

Hospitality 129

Hospitality GTM Education Technology 129

Salesforce

APRIL 30, 2024

It’s what every successful company tracks and monitors to improve service quality – and quality is imperative. According to our research, 80% of customers say the experience a company provides is just as important as the products and services it sells. If you don’t improve, you lose customers – and with them, your business.

Service 52

Service Customers Objectives and Key Results CRM 52

Search Engine Land

APRIL 8, 2024

Local SEO: If your business has a physical location, focus on local SEO strategies. This includes getting listed on local directories, optimizing your Google My Business profile, and obtaining backlinks from local websites or organizations. I am the first generative AI chatbot for search marketers. Here’s something somebody asked me!

Finance 101

Finance Manufacturing Referrals Construction 101

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Drivers/motivators 117

Drivers/motivators Technology Technology Campaign 117

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Where are companies using AI the most? It’s in customer-facing operations. Up to 47% of organizations are using AI to help them with sales, marketing and customer service, with marketing operations at the top.

X-functional 119

X-functional Customer Relationship Management CRM Relationship Management 119

SaaStr

OCTOBER 11, 2023

▶️ Radically more efficient, $600m+ adj operating income run-rate ▶️ 29% of biz from enterprise (Plus) — Jason ✨Be Kind✨ Lemkin  (@jasonlk) October 10, 2023 5 Interesting Learnings: #1. Software Important. 80% Margins on Software, But Just 38% on Payments and Merchant Solutions = 49.3% of Shopify’s total $6.8B

Drivers/motivators 95

Drivers/motivators Price Growth Product 95

SaaStr

JUNE 17, 2023

These high-profile transactions illustrate how despite market fluctuations, substantial investments continue to pour into promising SaaS companies. How Market Fluctuations Impacted Valuation Trends Sudden changes in market conditions can cause dramatic swings in company valuations. billion, one of the largest deals in martech history.

Growth 84

Growth E-commerce Profit margin Strategize 84

Martech

DECEMBER 2, 2022

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Many industries and businesses have unique requirements that don’t fit into a standard model. Congratulations, you’re now in the technology business.

Customers 111

Customers Technology Technology Price 111

Salesforce

JANUARY 2, 2024

Now, there’s been such an explosion of AI offerings that 94% of business leaders see AI as essential to their work. Which brings us to today’s big question: How can your business get started on an AI journey, and in a way that reduces costs, increases value for your customers, protects your data, and doesn’t leave your people behind?

Government 115

Government Trust Technology Technology 115

SaaStr

APRIL 10, 2024

Operating Margins are a wildly impressive 33%, but revenue growth has slowed to a very mature 6%, and paid customer count actually dropped last quarter. So far, it’s only been a partial succcess for DropBox, which in many ways is still a one core product plus extension company vs. true multi-product. Billion in ARR.

Drivers/motivators 89

Drivers/motivators Price Contract Growth 89

Search Engine Land

JUNE 7, 2023

SaaS companies can target these prospects by producing a wide range of content types and topics, which provides a unique opportunity to find link prospects across a wide range of niche topics. Whether you use Google or a tool, the type of content created on the software’s site will determine the success of a link building campaign.

B2B 93

B2B Niche Pitch Campaign 93

SaaStr

MAY 9, 2024

Solving this challenge is no easy feat, but with relentless focus on the customer and best-in-class product, Owner is giving restaurant owners superpowers and digitizing their entire operations. Our focus is on enterprise software and commerce infrastructure such as fintech, and logistics. And how big is your current fund?

Growth 81

Growth B2B Pipeline Strategize 81

Martech

APRIL 11, 2024

The rise of cloud-based software. But in our zeal to harness technology, operations and automation, we fail to accomplish marketing. But does that mean they don’t care about us meeting the company’s marketing objectives (effectiveness)? Effectiveness should be mastered and constantly invested in ahead of efficiency. Here’s why.

B2B 125

B2B Manufacturing Technology Technology 125