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4 Proven Marketing Strategies For Selling A Product

ClickFunnels

As Gabriel Weinberg, the founder and CEO of DuckDuckGo, put it in the book he co-authored with Justin Mares, “Traction” : “Almost every failed startup has a product. What failed startups don’t have are enough customers.”. So the question is this: How can you get your product in front of your potential customers?

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9 Things Founders Should Know About Getting Acquired with Brett Goldstein, Former M&A at Google

SaaStr

It’s a common dream for founders to hope their startup be acquired one day, but what is a company, like Google, really looking for in their acquisitions? First, there are three types of acquisition deals: Talent — To get the expertise on your team and more firepower. Focus on companies with strong M&A functions.

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How to avoid the martech black hole and ride the crest of change

Martech

We see labor contraction at startups and public companies across multiple industries as part of a broader strategy to brace for what many believe to be the start of a long-term economic downturn. If what’s past is prologue, marketing budgets will likely contract further in the coming year, despite a new survey saying 70% of U.S.

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The Secrets to Scaling Zapier to 500 Employees from Employees Themselves with Wade Foster, Co-founder & CEO at Zapier (Podcast 510 and Video)

SaaStr

Zapier grew from a small SaaS startup to a company with over 500 employees over a decade. Here’s the advice they had to offer on scaling your SaaS company. Here’s the advice they had to offer on scaling your SaaS company. Your systems don’t need to be 100%. Stephanie #16: Startups are hard enough.

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AMA at SaaStr Annual 2022 with SaaStr Founder & CEO Jason Lemkin – Part 1 (Pod 607 + Video)

SaaStr

Audience Member 1: What’s been your biggest lesson from SaaStr the last two days? They were aware of it, but startups that I work with closely or invested in, if they got all the way to 25 million with 75% NRR, I would tell them to quit today. And he did a whole one hour on his mistakes going multi-product into their IPO.

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Building Success: How to Develop a Business Mindset

Lead Fuze

Ever wondered how successful entrepreneurs like Richard Branson and Elon Musk seemingly turn every venture into gold? They have something in common – a business mindset. The business landscape feels like navigating through uncharted waters. Let’s go! How do you develop a business growth mindset?

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Where is SEO in the business hierarchy?

Search Engine Land

This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. If you’re lucky, you have an SEO team within your company. Marketing Sales. Just don’t overdo it.

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