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Buying Happens In The Absence Of Selling

Partners in Excellence

We tend to think Buying and Selling go hand in hand. But as Brian points out, there’s a huge amount of buying that happens without selling! It’s easy to think this is limited to “transactional or commoditized items,” but increasingly we see it in more complex buying.

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“Woe Are We,” And Other Hand Wringing Experiences

Partners in Excellence

Our fixation on mechanizing everything in selling, minimizing the human connection, and our failure to connect with customers on their problems/challenges. Our fixation on mechanizing everything in selling, minimizing the human connection, and our failure to connect with customers on their problems/challenges.

Quota 113
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Prisoners Of Our Own Experience

Partners in Excellence

” But there were several things missing from the discussion, and it’s the absence of these discussions that concerns me. What’s happening with outbound, prospecting, demand gen, in the other 95-97% of the selling world? Jeremy Donovan published some fascinating data in a post on LinkedIn.

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Selling Process and Sales Methodology…….

Partners in Excellence

Virtually every organization I work with has a real misunderstanding of Selling Processes and Sales Methodologies. The Selling Process focuses on the “why and what” of how we engage customers in helping them navigate their buying process. Both are critical, and while complementary, they serve very different purposes.

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How Demand Generation Marketing Helps You Win Over Customers

Salesforce

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called generating demand ). What are the marketing challenges of demand generation?

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Why we care about adtech: The complete guide

Martech

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. We’ll cover: What is adtech?

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Principles Of Sales Part 3-Selling Is About Change

Partners in Excellence

I’ll continue to expand my discussion of The Not So New Principles Of Sales , addressing the third principle, Selling Is About Change. “Selling is about change. If either party sees no need for change, then nothing happens.” ” “What happens if we don’t change?”

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