Cience

OCTOBER 6, 2020

Put another way, your outbound marketing strategy success hinges on the quality of the leads generated. Lead lists must be highly-targeted and aligned to the Decision Makers at companies as defined by an Ideal Customer Profile. Lead generation starts by clearly defining your best-fit potential customer.

B2B

Salesforce

OCTOBER 4, 2024

But as your customers, head count, and company continued to scale, so too did your mishmash of tools and spreadsheets, disorganized documents, and scrambled data. Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. Learn how Revenue Cloud can help.

GTM

Martech

OCTOBER 31, 2022

Now couple this technology growth with the ever-changing face of marketing where technology is having a profound impact. More marketing tasks are being automated requiring fewer people. Artificial intelligence dynamically manages customer responses and requests. Build collaboration time into your annual planning.

Technology

Hubspot

DECEMBER 8, 2020

While some brands saw an influx of new customers that they once lost to bigger competitors, other companies lost customers to because they simply couldn't keep up with a high demand. As you can guess from the data points above, the risk of losing a customer to another brand is higher than usual in 2020. Shoppers need ecommerce.

Entertainment

Heinz Marketing

SEPTEMBER 6, 2021

So, very excited to have with us today, the Chief Marketing Officer of Newsela , Adriel Sanchez. We’re a Vidyard customer too, unscripted, and we’re very happy with them as well. How big of a shift was it to go from commercial to public sector? The first thing is that the United States is not one market.

Pipeline

SaaStr

JULY 17, 2020

And yet, as you’ve talked about all, look at what’s happening in California. But that’s more the exception than the rull of the go to market for many companies. The company was doing phenomenally well and our customers were doing phenomenally well before March hit. I mean, it’s devastating.

E-commerce

Heinz Marketing

MAY 4, 2020

This week’s episode is entitled “How to Accelerate Growth Through Customer Intimacy” and our guest is Laura Patterson , President of VisionEdge Marketing and the author of Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. Not many people at the beach out today, Matt.

Pipeline

Heinz Marketing

JANUARY 25, 2021

So, we sit directly in the middle of sales, marketing, customer success, product and it just keeps going round and round and you get a chance to be a part of all facets of the business and for someone like myself who gets bored pretty easy, that’s a lot of fun. So, I thoroughly enjoy that.

Pipeline

SaaStr

JUNE 16, 2020

Adnan Chaudhry, SVP of Sales at Salesforce then provides actionable takeaways on how to refocus your sales teams, engage with customers, adjust your sales comp, and how you can properly forecast in today’s new landscape. There we go. So everyone is adjusting their go to market strategy. Adnan Chaudhry: Thanks, Matt.

GTM

SBI

JULY 14, 2021

to Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams. ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has agreed to acquire Chorus.ai , a leader in Conversation Intelligence with the industry’s most advanced technology.

Conversion

Sales Hacker

SEPTEMBER 23, 2019

We hear his best practices on developing a sales team, measuring rep productivity, why companies should lead with their product first, and what the sales team’s responsibility is inside of a product-led go-to-market strategy. But, Let’s go to the beginning: How’d you get into sales? What You’ll Learn.

Product

Heinz Marketing

SEPTEMBER 21, 2020

The Q2 sort of field marketing season really took a sharp left-hand turn. How has sort of go to market strategy really shifted, and what are people learning about that so far this year? Cheri: You’re right about the field marketing world just shifting. Go back to your buyer. It was overnight.

Pipeline

SaaStr

NOVEMBER 21, 2019

To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. Pietro : This journey used to end at the legendary, mythical product/market fit. You want to start thinking about customer success and that’s not just support.

B2C

Heinz Marketing

MARCH 11, 2019

We got some criticism saying Paul’s being down and negative just because it’s raining here in Southern California. The best job in the world is to be the weatherman in Southern California because every day it’s 70 and sunny. I think that’s one of the underlying principles of account-based marketing.

Pipeline

Heinz Marketing

MAY 11, 2020

This week’s episode is entitled “ Marketing’s Leadership Moment: Pivots and more with Kevin Marasco ” Kevin is the CEO of Zenefits. It’s a lot of change– changing how they communicate with customers, changing their content strategy. So for customers, we gave them free product.

Pipeline

SaaStr

JUNE 12, 2020

Although Zapier is based in Sunnyvale, California, it employs a workforce of 250 employees located around the United States and in 23 other countries. Well over 100,000 customers, last revenue number we talked about was early last year, 50 million ARR. Their customers are begging for integrations. Wade Foster: Sure.

Start-ups

SaaStr

OCTOBER 22, 2019

It’s always nice to be in sunny northern California, in the Bay Area. It’s not like small business owners coalesce in certain places, you can just go to the local small business meetup to find a bunch of customers. Give them some of their time back and they will be a loyal customer for life. Hi everyone.

Government

SaaStr

DECEMBER 21, 2023

By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. Series B is where the go-to-market expertise is essential – you have to know how to truly understand who your target customers are and set up an experimental channel strategy.

Gambling

Salesforce

MAY 2, 2022

This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. Pro-tip: Become your customers’ customer. Knowing your product and ideal customer profile (ICP) isn’t enough.

Gaming

Sales Hacker

OCTOBER 7, 2021

In working with Anita, sales Professionals learn to level up their performance and create customers for life using their humanity as a powerful differentiator. I realized, though, that if I couldn’t be who I am and do what I KNEW was right by my customer, I had to go. Both genders can exhibit both traits?

Sales

Sales Hacker

NOVEMBER 4, 2019

In 2011, he had a board-level disagreement with his shareholders … so he bought them out, to radically focus on his customers. On this episode, he discusses raising (or not raising) capital, customer centricity, and he also gives a few tips to sales people looking to gain the attention of the C-suite. Customer centricity.

Customers

Sales Hacker

APRIL 20, 2021

You’ll learn new go-to-market strategies, get deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and Fortune 500 companies. Lloyed Lobo : I think one of the key learnings along the evolution is just customers want an outcome. Customers want an outcome.

Growth

Heinz Marketing

OCTOBER 12, 2020

Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. Today, absolutely no different the CMO of CIENCE Technologies from beautiful San Diego, California, Eric Quanstrom. Eric, how are we doing? Eric: I’m dynamite Matt, that I couldn’t have asked for better intro.

Pipeline

Heinz Marketing

MAY 13, 2019

I also ask her about the balance of activities for marketing teams when you’ve got those so focused on demand generations and getting more leads and getting more MQLs, versus focusing on some of the Sales Enablement and Revenue Operations tasks and priorities. She is the Chief Marketing Officer at LeanData.

Pipeline

Heinz Marketing

JANUARY 21, 2019

Tiffani Bova , she is the Global, Customer Growth and Innovation Evangelist at Salesforce. Former Distinguished Analysts Research Fellow Gartner and the author of the, I’m still going to call it a new book. I am in Los Angeles, California, and it’s, not a cloud in the sky, but it’s a little brisk today here for us.

Pipeline

SaaStr

JULY 15, 2020

And yet, as you’ve talked about all, look at what’s happening in California. But that’s more the exception than the role of the go to market for many companies. The company was doing phenomenally well and our customers were doing phenomenally well before March hit. I mean, it’s devastating.

X-functional

SaaStr

JULY 28, 2021

What we’ve been able to do is we’ve been able to build this very cool business, we’ve got an army of happy customers, and we’ve gotten just enough publicity that I get to be up here and speak to you today. For those of you that don’t know Southern California, that’s the movie business, Hollywood.

Start-ups

SaaStr

AUGUST 2, 2020

What we’ve been able to do is we’ve been able to build this very cool business, we’ve got an army of happy customers, and we’ve gotten just enough publicity that I get to be up here and speak to you today. For those of you that don’t know Southern California, that’s the movie business, Hollywood. Then, he’ll keep telling you.

Contract

SaaStr

JULY 11, 2019

What we try to do is this integration between two or three companies to be so flawless that for the customer seems like it’s only one application, but you are taking advantage of the best E-mail service, the best chat service, the best voice service. Think about a communications platform between the customer and your company.

Launch

SaaStr

MAY 27, 2020

First of all, in the last four weeks, more jobs have been lost in our country than exists in total in California or Texas. California employees about 17 million people, Texas about 15 million. But for the most part, people haven’t seen it across their entire customer base. So let’s put 22 million into perspective.

Finance

Heinz Marketing

JUNE 1, 2020

When you have this clarity of purpose, it gives you a sight line into your customers. How do you improve life for customers?). What impact do you have on customers? And it’s a much more compelling story for a sales team and for customers, than we provide superior products and services. How do you make a difference?

Pipeline

SaaStr

DECEMBER 3, 2020

I’m a California kid from the Bay Area. But I think for me, the interesting lesson was on how to place go-to-market bets, sitting with and understanding how uncomfortable that can make you feel. And how did you come to lead the sales and the success team at the rocket ship, and one of my favorite products, being Loom?

Sales

SaaStr

AUGUST 28, 2020

If that was not enough, Hilary is also a Limited Partner in Stage 2 Capital, the venture firm focused purely on go-to-market. If that wasn’t enough, Hilary’s also a limited partner in Stage 2 Capital, the venture firm focused entirely on go-to-market. And in customer ops, that can be cut a couple ways.

Sales

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional

SaaStr

JULY 19, 2019

The founder has to be the one in there selling the software, selling the solution, and learning from the customers, and the prospects. And it’s foundational to a company to have customers and users. If you go too long without that, it really creates a lot of dysfunction. It can be tough, right? You can drive to Sacramento.

Cross-sell