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Dear SaaStr: Should I Move My Start-Up to SF Bay Area?

SaaStr

This shortens feedback loops and helps you iterate faster on your product, go-to-market strategy, and more. #6. From California? California to Europe is just much more than +3 times zones. #4. Network Effects The Bay Area’s network effects are real. The time zone difference from NYC with a European team is manageable.

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Gong Makes The Latka Most Promising SaaS in California

Gong.io

We’re excited to share that Gong has made it to the Latka most promising SaaS in California. You’ve decided to use Gong across more of your go-to-market teams, including sales development, product, and marketing teams. The post Gong Makes The Latka Most Promising SaaS in California appeared first on Gong.

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Top tips for building a successful brand strategy in 2024 and beyond: Part 2

Martech

Yes, you’re not building a go-to-market plan at this point. As you start to determine which actions you want your customers to take, you need to link different behaviors to each marketing channel your company plans on using. Do you want your customers to click, call and advocate for your brand?

Represent 129
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What Is Product-Led Sales? The Ultimate Guide

Salesforce

Discover how to make product-led sales a part of your go-to-market strategy. And while your product or service might not be as tasty, there are proven strategies and tools that you can use to improve your sales. What you’ll learn: What is product-led sales? Why are product-led sales important?

Product 86
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(4 Steps and 6 Tips on) How to Build Highly Targeted Lead Lists for B2B Sales

Cience

When getting ready to launch their first Outbound Go-To-Market, the same personas that took initial meetings (referrals from CEOs and CMOs) will be much more difficult to entice without the benefit of familiarity. Let’s say you are looking for VPs of Technology in Northern California.

B2B 105
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Aligning your sales team and market strategy with Ted Blosser

criteria for success

Based in California, he now leads a powerful team at WorkRamp! Based in California, he now leads a powerful team at WorkRamp! His journey stems from varying roles such as account executive to product manager. We hope you enjoy his story! Ted Blosser is the CEO and co-founder of WorkRamp. We hope you enjoy his story!

Sales 52
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CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

SaaStr

That means they still have 85% of the market left to tackle. Toast’s Go To Market Structure Toast has seen unprecedented growth on the revenue side, so let’s look at the customer acquisition strategy. When reps reach a certain density level within a market, win rates and top-of-funnel increase. In the U.S.

Growth 105