Salesforce

OCTOBER 4, 2024

What started as a manageable headache is now causing your organization to leak revenue — especially as you add more products, territories, and go-to-market strategies into the mix. Guess what? You’re not alone. Growing businesses lose 20-30% of their revenue to operational inefficiencies every year.

GTM 98

GTM Territory Finance E-commerce 98

Martech

OCTOBER 31, 2022

IT’s expertise is developing databases and managing systems as well as helping automate marketing processes and providing triggers for key events. However, marketing often must engage new ways of going to market, faster than their IT team can respond.

Technology 113

Technology Technology Growth Government 113

Heinz Marketing

SEPTEMBER 6, 2021

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline 117

Pipeline Sales Up-sell Government 117

SaaStr

JULY 17, 2020

And yet, as you’ve talked about all, look at what’s happening in California. But that’s more the exception than the rull of the go to market for many companies. Let alone the Datadogs and the Shopifys and the Zooms. I mean, it’s devastating. The Squares absolutely, Yelp to some extent absolutely.

E-commerce 88

E-commerce Retail Real Estate X-functional 88

Hubspot

DECEMBER 8, 2020

When the California-based farm, which runs on donation revenue, closed to the public amidst the pandemic, its owners created a virtual offering where businesses or individuals could pay $65 to $750 for a farm animal to guest star in their virtual hang out or meeting. 5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy.

Entertainment 101

Entertainment Gambling Price Campaign 101

Highspot

SEPTEMBER 5, 2019

In an interview with NPR , Kimberly Elsbach, a professor at the University of California, Davis Graduate School of Management, who studies workplace psychology, explained the correlation between breaks and the type of non-linear work most of us do: “Staying inside, in the same location, is really detrimental to creative thinking.

Product 61

Product Follow-up Price Start-ups 61

Heinz Marketing

JANUARY 25, 2021

I think it’s certainly grown exponentially over the last few years and I wonder if we’re now to the point where it’s no longer really ABM, it’s how we do marketing, it’s how we do go to market. This isn’t a marketing initiative, this is a go to market effort, right?

Pipeline 92

Pipeline Sales X-functional B2B 92

Heinz Marketing

MAY 4, 2020

Matt: Well, you’re down in Southern California. We need to start planning right now what we’re going to do to drive our business forward. It may be a different way of doing marketing. It may be a whole new go-to-market program with a different product or different service.” Paul: Kind of crazy.

Pipeline 87

Pipeline Sales Start-ups Growth 87

SBI

JULY 14, 2021

to Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams. ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has agreed to acquire Chorus.ai , a leader in Conversation Intelligence with the industry’s most advanced technology.

Conversion 40

Conversion Legal Contact Finance 40

Heinz Marketing

SEPTEMBER 21, 2020

The Q2 sort of field marketing season really took a sharp left-hand turn. How has sort of go to market strategy really shifted, and what are people learning about that so far this year? Cheri: You’re right about the field marketing world just shifting. In some cases, just hit the brakes entirely. It was overnight.

Pipeline 112

Pipeline Sales Start-ups Clients 112

SaaStr

NOVEMBER 21, 2019

To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. Pietro : This journey used to end at the legendary, mythical product/market fit. At the same time, California’s getting very competitive. growth fund.

B2C 68

B2C B2B Start-ups Growth 68

Sales Hacker

SEPTEMBER 23, 2019

We hear his best practices on developing a sales team, measuring rep productivity, why companies should lead with their product first, and what the sales team’s responsibility is inside of a product-led go-to-market strategy. But, Let’s go to the beginning: How’d you get into sales? What You’ll Learn.

Product 61

Product Pipeline Engineering Cross-sell 61

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 78

GTM Pipeline Healthcare Sales 78

Heinz Marketing

MARCH 11, 2019

We got some criticism saying Paul’s being down and negative just because it’s raining here in Southern California. The best job in the world is to be the weatherman in Southern California because every day it’s 70 and sunny. I think that’s one of the underlying principles of account-based marketing.

Pipeline 68

Pipeline Sales B2B X-functional 68

Heinz Marketing

MAY 11, 2020

And I think one thing on the marketing side, I hope that we continue with more of this helping approach and more empathy and not just kind of the old school sales and marketing, but more of a helpful approach to helping our customers and prospects, and I hope that endures. What do you think, Matt? Is it exponential or incremental?

Pipeline 90

Pipeline Sales Healthcare Manufacturing 90

SaaStr

JUNE 12, 2020

Although Zapier is based in Sunnyvale, California, it employs a workforce of 250 employees located around the United States and in 23 other countries. Jason Lemkin: That’s how our marketing team uses it. Even though you’re both dev tools in a sense, are you aligned from a go to market perspective?

Start-ups 85

Start-ups Engineering Product Networking 85

SaaStr

OCTOBER 22, 2019

It’s always nice to be in sunny northern California, in the Bay Area. What are some of the go to market strategies that you’ve found successful in the S and B space? So the question was, what are some of the go to market strategies that we found successful in small business, in the small business space?

Government 46

Government Technology Technology User Experience 46

SaaStr

DECEMBER 21, 2023

By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. Series B is where the go-to-market expertise is essential – you have to know how to truly understand who your target customers are and set up an experimental channel strategy.

Gambling 116

Gambling GTM Legal Contract 116

Salesforce

MAY 2, 2022

This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. Chief Revenue Officer, Pilot.com, San Francisco, California. EL Segundo, California. Belal Batrawy.

Gaming 98

Gaming GTM Consult Sales 98

Heinz Marketing

OCTOBER 12, 2020

Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. Today, absolutely no different the CMO of CIENCE Technologies from beautiful San Diego, California, Eric Quanstrom. Outbound is very key and very core to how we go to market as a brand. Eric, how are we doing?

Pipeline 135

Pipeline Cold Call Sales Clients 135

Sales Hacker

APRIL 20, 2021

You’ll learn new go-to-market strategies, get deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and Fortune 500 companies. They get all kinds of terrible diseases on their way to California and to the west from the east.

Growth 103

Growth CRM Consult Start-ups 103

Heinz Marketing

MAY 13, 2019

She is the Chief Marketing Officer at LeanData. Matt: So you’re in Northern California. We have no haze, and I think it’s going to be on the high 70s today. So I think I’ve been in the marketing space a long time and always had my partner in crime sales right alongside. Karen: Thank you, Matt.

Pipeline 57

Pipeline Sales Objectives and Key Results B2B 57

SaaStr

JULY 15, 2020

And yet, as you’ve talked about all, look at what’s happening in California. But that’s more the exception than the role of the go to market for many companies. Jasom Lemkin: Let me ask you an inside baseball question on that strategy of going in seed, which is very attractive. It’s unprecedented.

X-functional 74

X-functional E-commerce Retail Growth 74

Sales Hacker

OCTOBER 7, 2021

She holds a BS in Chemical Engineering from the University of Texas at Austin and lives in Los Altos, California with her two children. Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

SaaStr

MAY 27, 2020

First of all, in the last four weeks, more jobs have been lost in our country than exists in total in California or Texas. California employees about 17 million people, Texas about 15 million. As one of my mentors used to say, in a strong market, even turkeys can fly. So let’s put 22 million into perspective.

Finance 103

Finance Government Price Contract 103

SaaStr

JULY 28, 2021

For those of you that don’t know Southern California, that’s the movie business, Hollywood. Terrifying because back in those days, big companies didn’t even know what SaaS was, much less they weren’t going to put their financial information out in the cloud. Oh my gosh, you can run into him all the time.

Start-ups 113

Start-ups Gaming Up-sell Contract 113

SaaStr

AUGUST 2, 2020

For those of you that don’t know Southern California, that’s the movie business, Hollywood. He’ll tell you that Brad Pitt’s going to star in this pilot and he’s got so? Terrifying, because back in those days, big companies didn’t even know what SaaS was, much less they weren’t going to put their financial information out in the cloud.

Contract 83

Contract Start-ups Up-sell Gaming 83

Heinz Marketing

JANUARY 21, 2019

I am in Los Angeles, California, and it’s, not a cloud in the sky, but it’s a little brisk today here for us. How are you trying to go to market? Matt: Are you somewhere warm, are you in one of the two normal locations or where is Tiffani in the world today? Tiffani: Yeah, I am in one of the two normal locations.

Pipeline 74

Pipeline Growth Sales Technology 74

SaaStr

JULY 11, 2019

You did it both from technology initially, with Twilio, and then with go-to-market partners like Zendesk and Salesforce, right? When you go with such a strong message, that’s what got us in the first couple of years after ’14, that got Talkdesk to grow as much as it did. Tiago Paiva: In the beginning was all of that.

Launch 108

Launch Technology Technology Up-sell 108

Heinz Marketing

JUNE 1, 2020

And that’s what we here in California would say, taking lemons and turning them into lemonade. And then what you want to do is, after you have clarity about your noble purpose, and you’re going to market with it, the litmus test is, can it be activated in your sales team?

Pipeline 73

Pipeline Sales Up-sell Cross-sell 73

Sales Hacker

NOVEMBER 4, 2019

So, he decided to go his own way, and I think it’s a really inspiring story. He talks about being a product-driven founder and a product-led founder, and how he came to appreciate the beauty of go-to-market sales and what we do as sales people, and how to explain value.

Customers 49

Customers Technology Technology B2B 49

Sales Hacker

APRIL 15, 2025

Speaker: A quick pause because it can be so hard to stay abreast of the newest AI developments around go to market with how quickly things are changing. They’re gathering thousands of revenue leaders to explore how high performing teams and individuals are leveraging go to market intelligence and AI to crush revenue goals.

GTM 63

GTM B2B Follow-up Campaign 63

SaaStr

DECEMBER 3, 2020

I’m a California kid from the Bay Area. But I think for me, the interesting lesson was on how to place go-to-market bets, sitting with and understanding how uncomfortable that can make you feel. And how did you come to lead the sales and the success team at the rocket ship, and one of my favorite products, being Loom?

Sales 93

Sales Cross-sell Start-ups Up-sell 93

Spiro Technologies

MAY 31, 2023

Transcript Adam Honig: Now, I’m listening to your accent, Graham, and I’m definitely thinking Southern California. Graham Stewart: California. Adam Honig: So, we were talking earlier about how you go to market with this and you’re licensing the technology to manufacturers. Do I have that right?

Manufacturing 52

Manufacturing Up-sell Process Start-ups 52

SaaStr

AUGUST 28, 2020

If that was not enough, Hilary is also a Limited Partner in Stage 2 Capital, the venture firm focused purely on go-to-market. If that wasn’t enough, Hilary’s also a limited partner in Stage 2 Capital, the venture firm focused entirely on go-to-market. I really do so appreciate that.

Sales 78

Sales Start-ups Meeting Follow-up 78

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional 59

X-functional Drivers/motivators Start-ups Engineering 59

SaaStr

JULY 19, 2019

Peter Yared: Definitely I’ve had a lot of experience building teams, I’ve had a lot of experience with go-to-market. So is this the end for SF and California as the place to build out start-ups, Peter? And it’s all going to places like, right now the hot spots are Salt Lake City, Phoenix, Reno.

Cross-sell 59

Cross-sell Up-sell Start-ups Engineering 59