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6 tips for creating a winning email marketing calendar

Martech

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. Fine-tune your cadence One powerful message beats 20 mediocre campaigns every time. The big bonus?

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How to Use Account Mapping to Build an Effective ABM Campaign

Hubspot

Fortunately, like any aspect of marketing, ABM is made easier with strategic planning. Starting with your goals and mapping out a targeted plan is key to building an effective ABM campaign. Using tools such as LinkedIn or ZoomInfo can be helpful when researching an account and the key contacts within the account.

Campaign 101
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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

How B2C marketing automation differs from B2B Both B2B and B2C marketing automation help you, as a marketer, maintain contact with prospects and customers while reducing manual labor. B2C marketers are often A/B testing different strategies to optimize campaigns. Multichannel engagement Omnichannel campaigns go beyond email.

B2C 113
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Facebook’s failure highlights why email reigns

Martech

No campaign research, launches or analysis. But some resourceful email marketers seized the opportunity to launch quick campaigns that capitalized gleefully on the global outage. likely scrapped the original subject line on a planned campaign without altering the message content. No social posting.

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Exploring How a Social Media Marketing Agency Works

Lead Fuze

This ensures continuous improvement in campaign effectiveness. From simple image ads to immersive video ads, you need to choose the type that aligns with your campaign objectives and platform norms. Therefore, when devising a campaign strategy, consider not only the content but also how to foster engagement.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

New suggested activity: reconnect with re-engaged contacts. How it helps you For managers overseeing marketing campaigns, the new filter makes it straightforward to identify and assess the performance of emails developed with AI assistance. Better trend monitoring for records. Easier data visualization with 100% stacked charts.

CRM 52
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Outsource Cold Calling: The Ultimate Guide [+ Cold Calling Tips for Sales Pros]

Hubspot

When You’re Handling High-Volume Campaigns For businesses running time-sensitive or high-volume campaigns , having an outsourced cold calling team that can handle the spike in activity efficiently is invaluable. This approach ensures that your campaign deadlines are met without overburdening your internal resources.