Martech

DECEMBER 4, 2024

Define specific KPIs: Ensure every martech investment can be tied to measurable outcomes, such as conversion rates, customer retention or campaign ROI. Strategies for quick wins Identify high-impact opportunities: Pinpoint small, strategic changes that deliver big results, such as automating workflows or personalizing emails with AI.

Objectives and Key Results 126

Objectives and Key Results Technology Technology High impact 126

Martech

JANUARY 15, 2025

Brands also need to make their products more discoverable on social, whether thats through user-generated content or expanded influencer campaigns. In 2025, successful B2B companies will embed themselves within influencers and thought leaders comment sections to spark conversations and gain visibility among niche, highly relevant audiences.

Niche 116

Niche B2B Service Retail 116

Search Engine Land

DECEMBER 12, 2023

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. What are video reach campaigns?

Campaign 112

Campaign High impact Strategize Launch 112

Heinz Marketing

NOVEMBER 7, 2024

ABX in 2025 isn’t static—feedback from campaign performance should refine your approach in real time. This lets your team focus on high-impact, personal engagements. Build a Measurement Plan Focused on the Impact Measuring success for ABM/ABX goes beyond basic metrics like email opens or clicks.

Go To Market 104

Go To Market Negotiate High impact Territory 104

Search Engine Land

SEPTEMBER 24, 2024

This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. It’s important to note that this takeover targets everyone who visits the front page, making it a high-impact unit. Below are the available options and their impact on your campaign.

X-functional 85

X-functional Niche Promote Represent 85

Martech

DECEMBER 3, 2024

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. However, the modern consumer journey is now more complex and fragmented.

Drivers/motivators 127

Drivers/motivators Gaming Niche High impact 127

Martech

MAY 21, 2024

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m.

Campaign 116

Campaign Niche Territory Construction 116

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. You can leverage these insights to improve your content strategy and SEO campaign. With FormStory, you can view form analytics and performance in real time and use captured data to improve site conversions and performance.

Engineering 119

Engineering Start-ups High impact Follow-up 119

Partners in Excellence

SEPTEMBER 30, 2014

He talked about the 354 conversations with C-Level executives he had in one week. I don’t know what the typical work week is, but let’s look at this data across 3 possible workweeks: For a 40 hour workweek, to have 354 conversations, that’s 6.8 minutes per “conversation.”

Conversion 101

Conversion Appointment High impact Sales 101

Sales Hacker

JUNE 19, 2019

Let’s look at three specific live chat campaign examples that you can incorporate in your sales strategy to generate more leads and boost revenue. 3 Live Chat Campaigns That Are Perfect for Sales. Lead bot” campaigns. Contextual triggered message campaigns. Chat + Email campaigns. Lead Bot” Campaigns.

Campaign 105

Campaign Cross-sell Sales Up-sell 105

Martech

FEBRUARY 14, 2025

Your multichannel campaigns should work together, not compete for credit. Track these impacts ruthlessly. When a platform promises better conversion rates, measure them. Start with one high-impact workflow like reducing churn in your most valuable segment. But campaigns still take weeks to launch.

Finance 113

Finance SQL Campaign GTM 113

Martech

DECEMBER 6, 2024

This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. What are current SEO best practices for Google and Bing?

Angle 130

Angle Objectives and Key Results Education Strategize 130

Martech

JANUARY 14, 2025

Updates managers will love Stay ahead with email digests for high-intent website visitors. Compare campaigns with more customization and easy exports. How it helps you This update helps managers make better data-driven decisions by comparing detailed campaign metrics, including custom properties that provide additional context.

Objectives and Key Results 66

Objectives and Key Results CRM Campaign Pipeline 66

Salesforce

JUNE 19, 2025

Meanwhile, ad operations teams are buried in the details of manually setting up campaigns, from validating orders to trafficking creative assets, which often requires reentering data into multiple systems. This administrative burden limits productivity and diminishes time for strategic, high-impact work, ultimately affecting job satisfaction.

Entertainment 52

Entertainment Pitch Campaign CRM 52

Heinz Marketing

JULY 9, 2021

Fuel lower funnel conversions: purchases, App downloads, video views, and more. Set campaign objective; Awareness, Traffic, App Installs or Conversions. Not a fan of their inability to bulk edit campaigns. Features/functionality: Solutions for high impact awareness, consideration, and conversions.

B2B 138

B2B A/B testing Campaign Promote 138

Heinz Marketing

APRIL 30, 2025

For instance, AI-driven lead scoring can improve conversion rates by up to 50%. Predictive analytics helps marketers understand which actions to take with a particular customer or a target group and how to optimize campaigns for high performance.

Strategize 67

Strategize Sales Technology Technology 67

Heinz Marketing

MAY 20, 2021

In general, marketing takes care of all the activities and resources needed to reach out and persuade target customers, including messaging, advertising, branding, pricing, customer research, social media campaigns, email campaigns and newsletters, PR, event management and other activities. What Does Sales Do For Marketing?

Campaign 121

Campaign Cold Call Sales Education 121

Search Engine Land

MAY 2, 2024

Many paid search managers max out on search campaigns before tackling video. However, I would say that this “search campaigns first, video campaigns later” stance is widely overused. I strongly encourage you to step out of your comfort zone and implement YouTube video ad campaigns in parallel with your search campaigns.

Campaign 97

Campaign High impact Clients Start-ups 97

Martech

JUNE 28, 2022

This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.”

B2B 119

B2B GTM Cross-sell Cold Call 119

Search Engine Land

JUNE 4, 2024

Executed poorly, keyword research focuses on high-volume, low-intent searches instead of purchase-intent searches that are most likely to convert. Conversion-focused SEO campaigns aren’t right for every situation. How keyword research fails Like most marketers, you probably start your SEO campaigns with keyword research.

Campaign 100

Campaign Cross-sell Engineering Conversion 100

Salesforce

JANUARY 24, 2022

Use Google Analytics to generate free data and performance reports, including: A conversions path report to identify tests. A path report shows you the route your visitors take on your website before they convert, including the path that yields the highest conversion rate. A basic channel report to track conversion.

Campaign 98

Campaign Customer Relationship Management CRM Prospecting 98

Martech

SEPTEMBER 29, 2023

For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

Technology 129

Technology Technology Government Legal 129

Martech

DECEMBER 12, 2022

Experimentation and campaign measurement. Outbound, calendar-based campaigns — while common — are likely not why CMOs invested so much into martech. Economic uncertainty favors prioritizing skills where proficiency can be gained quickly, in about one month, yet still have a high impact. Consider external hires.

A/B testing 113

A/B testing Technology Technology Growth 113

Martech

MAY 27, 2022

It is only by understanding how customer preferences change over time that you can devise an effective advertising campaign. Additionally, the platform has repeatedly proven itself as a strong conversion channel, driving 155% more clicks than Instagram and Facebook ads for a Jungle Topp Media experiment. Adapting to industry changes.

Gaming 121

Gaming Campaign Follow-up User Experience 121

Salesforce

JULY 3, 2025

AI CRM keeps you on track, increasing your response rates and conversion chances. Uncover high-impact opportunities by identifying patterns in sales data, guiding your team toward the most promising prospects. As well as analyze customer interactions to find ways to improve retention and boost conversions.

Technique 52

Technique CRM E-commerce Click Through Rate 52

Sales Hacker

APRIL 22, 2025

She has also led high-performing teams at Armada, Engine, Outreach, and ThousandEyes. She is deeply passionate about creating world-class marketing campaigns, leveraging data-driven strategies to accelerate customer acquisition, engagement, and retention. 15:08 Building campaigns that fuel your narrative across every channel.

GTM 92

GTM Campaign Pipeline Launch 92

Highspot

MAY 15, 2025

A good training program covers the essentials while giving partners the tools to navigate challenging conversations. Check out The Ultimate Guide to Sales Training for a deeper dive into building a high-impact training program. You set the foundation for why you work together and how you will achieve goals.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Search Engine Land

MARCH 7, 2024

Marketers are leaving money on the table by focusing only on optimizing campaigns, not customer experiences. A campaign that leads to a customized/optimized landing page can dramatically impact overall campaign economics and customer engagement.

Drivers/motivators 81

Drivers/motivators High impact Campaign Engineering 81

Search Engine Land

DECEMBER 28, 2023

New GA4 fractional, cross-channel web conversions feature on April 18. ” In November, Google began testing a new SGE ad format and then rolled out new AI features within SGE to boost product visibility and conversions. Meta partnered with Amazon in November to streamline the conversion process for advertisers.

Retail 116

Retail X-functional Launch Non-Profits 116

Sales Hacker

AUGUST 21, 2019

What you do and say during sales conversations is the most decisive separator between mega-successful salespeople and average salespeople,” says Gong CEO Amit Bendov. To this end, choose empathetic words like “understand” and “appreciate” into your conversation can build a strong foundation for your sales effort. I’ve been there!”. “I

Contract 106

Contract Up-sell Prospecting High impact 106

Salesforce

FEBRUARY 2, 2022

With these 22 new fields, you can: monitor how your emails are performing by device, client, operating system, and browser optimize engagement with deeper metrics such as bounce types, clicks by links, total clicks and opens, conversions, unsubscribes, complaints, and click event lag easily visualize, analyze, and share reports.

E-commerce 98

E-commerce Territory Campaign Contact 98

Hubspot

DECEMBER 21, 2012

That’s more like an advertisement than a conversation. For example, 88% of marketers say using social graph data to personalize the online experience has a high impact on both ROI, and engagement. 1) Increases Conversions. Let’s start with the most obvious benefit: conversion. 2) Makes Conversion Easier.

High impact 78

High impact Niche Conversion Campaign 78

Partners in Excellence

AUGUST 16, 2015

Now prepare your campaign. It may be an email campaign, a outbound phone campaign, or a combination (I’m always biased toward the latter). Send out your email campaign. These are the elements of a high impact prospecting approach. We’re almost there. Write your message or your script.

Prospecting 101

Prospecting Pitch Appointment Campaign 101

Hubspot

AUGUST 29, 2016

In order to reach these goals, savvy marketing teams want to make videos that drive conversions. Whether you're hoping someone will find your website organically, sign up for a product demo, or even purchase your product -- a well strategized video can help boost your conversion rate. Boosting Your Conversion Rate.

Conversion 53

Conversion Lead generation Represent Click Through Rate 53

Search Engine Land

SEPTEMBER 26, 2023

Planned product launches or marketing campaigns. Gathering this information for your SEO roadmap is crucial because, initially, you’ll aim to tackle high-impact, low-effort tasks. This includes knowing when and how you can pitch for budget. Keep in mind that these tasks vary depending on your organization.

Launch 123

Launch High impact UX Manufacturing 123

ConversionXL

JANUARY 21, 2014

A year later the conversion rate of their site is the same as it was when they started. A good ballpark is to aim for at least 100 conversions per variation before looking at statistical confidence. If you have a lot of traffic, go for at least 250 conversions per variations. Let’s say you have a high traffic site.

A/B testing 132

A/B testing Follow-up Start-ups Conversion 132

Hubspot

NOVEMBER 25, 2019

As you focus on some of the more mundane tasks related to social media, you might find that you're losing valuable time that you could use to plan out enticing multimedia campaigns or work on bigger, more productive marketing projects. It’s optimized for the highest possible clicks and conversions using AI’s predictive technology.

Price 101

Price High impact Follow-up Technology 101