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Boost Black Friday sales with the ultimate 85-step campaign checklist by Brevo

Martech

With so many moving parts, executing a successful campaign can be challenging. That’s why Brevo created the Ultimate Black Friday Checklist — a comprehensive 85-step guide designed to take you from planning to profit. Download the Ultimate Black Friday Checklist today and take the first step toward your most successful campaign yet!

Campaign 119
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6 tips for creating a winning email marketing calendar

Martech

Fine-tune your cadence One powerful message beats 20 mediocre campaigns every time. Conversely, if you’re sending one per day, make sure your content is super relevant each time. Dig deeper: How to create high-performing email campaigns 4. You can quickly amend your calendar if new information negates upcoming campaigns.

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How to use post-campaign data to make your marketing better

Martech

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies. What prevents more effective learning after a campaign?

Campaign 130
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Why AI proficiency is today’s must-have marketing skill

Martech

With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. Lead conversion. AI-powered marketing analysts Beyond prospecting, AI agents also act as strategic marketing analysts. In my campaign workflows, I prompt Monica.ai Email outreach.

GTM 130
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The AI-powered marketer’s roadmap to the future of content

Martech

This convergence is going to open entirely new possibilities for creative campaigns. These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. AI customer companions are just the beginning — soon, we might be brainstorming entire campaigns with our AI collaborators.

Negotiate 131
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3 ways to use predictive analytics to make better decisions 

Martech

.” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. To better understand this, let’s explore three key ways predictive analytics drive strategic decision-making. Optimizing marketing campaign performance. Higher conversion rates.

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Mastering Strategic Planning for B2B SaaS Marketers

Heinz Marketing

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. What is Strategic Planning?