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Lead gen tactics for B2B: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Prompt: What’s the best campaign tactic today for new contact discovery? Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns. I am trained with MarTech content.

B2B 124
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Measuring marketing incrementality: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups. Time series analysis: Analyze sales data over time, focusing on periods before and after marketing campaigns.

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Email content for B2B decision-makers: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. Follow-up campaigns. Personalization.

B2B 110
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AI-powered martech news and releases: March 13

Martech

According to The Wall Street Journal, In recent weeks, executives from Chinese technology companies including Tencent and Alibaba have met Liang to discuss potential cooperation, said people familiar with the companies. The tool analyzes campaign data to identify patterns that may lead to ad fatigue.

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Applying scientific method to performance

Martech

Technology is helpful with this, of course, but its non-technical expertise that really makes a difference. But while the test version lagged in conversions, the click-through rate (CTR) on its top CTA button was nearly double that of the top CTA button in the control. Justifiably so. This time the test won.

CTR 114
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6 B2B paid media platforms where you can advertise effectively

Martech

Example: A software company selling to Fortune 500 technology firms can target users searching for software-related keywords who also: Work at large companies (10,000+ employees). Are in the technology industry. With its unique audience and new ad capabilities, Reddit is worth considering for B2B campaigns. Company size.

B2B 88
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How to use QR codes to leverage CTV and cross-channel campaigns

Martech

While this might sound like a big fail, Glazer pointed out that Coinbase followed a sound strategy in the execution of the campaign. As with CTR, scan rate is one indication of success, but consider running other types of campaign studies alongside your QR campaigns,” Larson explained.

Campaign 103