ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The driver behind the innovation is the finding that 50% of U.S. It does this by running an algorithm across millions of data points that represent media partner campaign performance. Get MarTech! In your inbox.

Launch 109

Launch Drivers/motivators B2B Represent 109

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Have you ever launched and completed a similar project to the one that you’re promoting? donating to your campaign).

Campaign 131

Campaign Technique Education Promote 131

Martech

FEBRUARY 23, 2023

Toyota has launched an AR experience for U.S. The carmaker’s “Says So Much” campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to the experience with a QR code on the ad. Dig deeper: Why we care about AR and VR: A marketer’s guide Multi-channel campaign. Image: Toyota North America.

Launch 109

Launch Angle Drivers/motivators Education 109

Heinz Marketing

OCTOBER 29, 2024

Generally, the “Accountable” role is the contributor in charge of the project who is accountable to its launch and success. Overcomplicating with Multiple “Consulted” Roles A common challenge with RACI is when too many people are assigned the “Consulted” role.

Drivers/motivators 88

Drivers/motivators Consult Go To Market Launch 88

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Plus, it’s a major driver of conversions (especially for SaaS businesses). Social Media Campaigns. Social media campaigns are a great way to reach new audiences and collect their contact information. Email Often.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Martech

OCTOBER 29, 2024

Their innovative approach launched them into the next stage of the RFP, making a small organization look big. Just like a car needs a driver, AI requires human creativity, critical thinking and strategic decision-making to produce solid outcomes. AI didn’t devise Tomorrow.io’s innovative campaign, but it sure did help execute it.

Drivers/motivators 117

Drivers/motivators Strategize High impact Pitch 117

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Heinz Marketing

NOVEMBER 19, 2020

The point is… At the end of the day, there are only slight differences in what motivates diverse groups of people. The biggest mistake you could make in preparing a multicultural marketing campaign is assuming things about minority groups and working off that, instead of conducting thorough research. Glad you asked!

Campaign 110

Campaign Launch Market share Technology 110

Heinz Marketing

NOVEMBER 15, 2024

We all strive for bold, impactful campaigns that exceed expectations and deliver strong results. By examining the inputs and outputs of campaign development and execution, it’s an intricate dance involving data, technology, creativity, and people. And because of its complexity, managing expectations is a core part of the process.

Campaign 96

Campaign Negotiate Drivers/motivators Technology 96

Martech

JUNE 11, 2025

Campaign planning must shift from a single high point of the holiday shopping season to a more continuous rhythm throughout the year. Transitioning from more monolithic holiday campaigns to modular, moment-based sprints lets you stay top-of-mind without burning out budgets or customers. Celebrations (20%). Gathering together (17%).

Entertainment 65

Entertainment Retail Drivers/motivators Campaign 65

Martech

FEBRUARY 3, 2025

With a clear problem, a targeted solution and measurable metrics, the integration succeeded because the use case was well-defined and the ROI was measurable from launch. Your best people become technology traffic cops instead of growth drivers (and they hate it). This methodical approach has limitations. The human impact cuts deep.

Finance 107

Finance Technology Technology Drivers/motivators 107

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. Company teams explain all benefits of the product to leads, generate interest and motivate them to make a purchase; Interest and value. We will talk about the latter in more detail below.

Inside sales 246

Inside sales B2B CRM Price 246

Sales Pop!

DECEMBER 17, 2024

This younger generation is more inclined to express their opinions, passions, skills, and talents digitally, as well as seek inspiration and motivation from other creators in finding their purpose. While traditional media can reach older audiences and provide wider fame, a well-designed campaign doesnt have to be either/or.

Negotiate 130

Negotiate Entertainment B2C Niche 130

Sales Pop!

JULY 18, 2022

Among the best methods to stay connected to your consumers and boost your financial return is through email marketing campaigns. You can develop a successful email campaign by studying the worst email marketing blunders. You may prevent these errors from harming your campaign by researching the most typical email marketing blunders.

CTR 224

CTR Campaign Click Through Rate Clients 224

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Veloxy

JANUARY 4, 2022

This is a basic human driver, and it’s very applicable in the world of email and content marketing. But don’t forget to share your data with marketing once you’ve launched your viral email campaigns. Of course not, you shared it with your family and friends via text messages and social media. The key takeaway.

Referrals 211

Referrals Drivers/motivators Campaign Prospecting 211

Martech

JULY 13, 2021

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. the content of your email will be the main driver of results. When it comes to relevance, having an email marketing Calendar (Cl) will help create a strategic schedule for your email campaigns.

Drivers/motivators 141

Drivers/motivators Strategize Launch Campaign 141

Martech

APRIL 3, 2025

Weve created false trade-offs, where brand investment is seen as a nice-to-have because it doesnt show up in the same dashboards as conversion campaigns. These methods can isolate brand campaign effects on traffic, conversions and downstream performance efficiency. Instead, treat it as a driver of strategy.

Campaign 89

Campaign Drivers/motivators Growth Finance 89

Martech

JUNE 12, 2025

GTM execution and the rise of account-based strategies are not just about sales enablement and running siloed campaigns. They translate market insights into action, structure high-performing teams and build scalable, measurable campaigns. Campaigns go ignored. Ineffective campaign performance. ICP definition. Intent data.

GTM 68

GTM Gambling Pipeline Strategize 68

ConversionXL

JULY 16, 2019

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2.

Drivers/motivators 114

Drivers/motivators Campaign Gambling Launch 114

Martech

MAY 12, 2025

Dig deeper: How attribution masks whats actually driving growth Marketing mix modeling Even before recent shifts in privacy and tracking, marketing mix modeling had a well-established role in helping marketers understand the broader drivers of sales. That often made it challenging to apply the findings to tactical decisions.

Objectives and Key Results 111

Objectives and Key Results A/B testing Drivers/motivators Strategize 111

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 85

Campaign Gaming Launch Education 85

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. The need for optimization levers and drivers.

Campaign 76

Campaign Launch Drivers/motivators Promote 76

ConversionXL

FEBRUARY 18, 2019

While the post succeeded in generating engagement—a useful result apart from research—it also offered clues to how their customers perceive themselves and the language that may or may not resonate in a marketing campaign. A chance to win a prize can motivate fans to provide their email addresses, send you user-generated content (e.g.

Drivers/motivators 129

Drivers/motivators Represent Campaign Follow-up 129

Martech

JULY 18, 2022

What percentage of digital campaigns do you feel involve any level of UX thought and or testing? What would be a sure sign in analytics reports that a digital campaign has failed from a UX perspective? Unfortunately, you can’t tell from analytics whether a campaign has succeeded or failed from a UX perspective.

UX 133

UX User Experience Campaign Service 133

ConversionXL

JULY 3, 2014

According to a recent study by the Edelman Group, brands are failing to understand some of the fundamental motivations and concerns their customers have. Within a month of taking the helm as CEO at the retailer, Ron Johnson launched a radical rebranding. If you answered “it’s been awhile” or “never,” you need to keep reading.

Drivers/motivators 133

Drivers/motivators Customers User Experience Retail 133

Heinz Marketing

AUGUST 20, 2020

Operating with the flywheel formula enables marketers to catch their breath because stellar customer experiences are often the main driver of new business. In many prospects’ eyes’, only a company’s current and former customers can be trusted.

B2B 142

B2B Customers Drivers/motivators Promote 142

Hubspot

OCTOBER 2, 2018

This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere. How to Set Social Media Marketing Campaign Goals. When creating a social media marketing campaign, you should keep specific goals in mind to ensure your work is as effective as possible. Improve Brand Awareness.

Campaign 78

Campaign Promote Follow-up Technique 78

Martech

OCTOBER 19, 2023

It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. Understanding the sources and drivers of new revenue empowers your teams to replicate successful strategies, target high-potential markets and capitalize on emerging opportunities. In your inbox.

Product 133

Product Contract Drivers/motivators SQL 133

Hubspot

MAY 24, 2018

The launch comes alongside new labeling requirements for all election- and issue-based ads, which includes a disclosure of who paid for them. But we believe in giving legitimate campaigns a voice — while also helping to make sure that people can find out who is trying to influence their vote and why.". The History of These Changes.

Launch 78

Launch Government Drivers/motivators Follow-up 78

Martech

MAY 28, 2024

From automating email campaigns based on user behavior to tracking individual interactions across every touchpoint, HubSpot supports all the functions that help build demand. I love using AI for validating demand-gen activities or campaigns and seeing what more I can pull from my initial ideas without ever having to hop on a call.

GTM 125

GTM Drivers/motivators B2B Campaign 125

Sales Hacker

MARCH 30, 2025

Motivate with gamification and incentives. Integrate cold calling into a multi-channel outreach strategy, ensuring consistency across all touchpoints, including email campaigns and social selling. Startup to watch Paid – Manny Medina officially launched his new company, a business engine for AI agents, along with 10M raised.

Cold Call 67

Cold Call GTM Objection handling Sales 67

Martech

JULY 9, 2021

The immersive driving experience launched June 14, with an additional walk through by Pinterest’s influential creators rolling out in July. 4 experience by putting them in the driver’s seat,” Gardiner said. In the traditional car buying journey, a test drive comes toward the end when drivers are close to purchase.

Electricity 102

Electricity Drivers/motivators Campaign Education 102

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

A/B testing 113

A/B testing Engineering Launch Drivers/motivators 113

ConversionXL

OCTOBER 7, 2021

With an MVP, or a product you’re confident in talking about ahead of launch, you can use the development stage to create a buzz. Social proof can also be repurposed on social media to start building trust ahead of your product launch. Slow skimming also involves launching your product at a high price, but instead with low promotion.

Product 142

Product Minimum Viable Product Price Launch 142