Martech

AUGUST 15, 2024

Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it. Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. Marketing is the engine that accelerates sales.

Growth 124

Growth Entertainment Sports Strategize 124

SaaStr

FEBRUARY 7, 2025

Playbook: How Top SaaS Companies Drive 2-3x Better Campaign Performance Through Multi-Channel Personalization A deep dive with Jason Lyman, CMO at Customer.io “Companies often try to launch across all channels at once. And with 7,000+ companies using Customer.io The Customer.io

Campaign 108

Campaign CTR B2B Growth 108

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Improving customer campaigns This output file could then be imported into a CRM or marketing automation platform (MAP) to drive follow-up messaging and campaign plans. Processing. See terms.

Construction 122

Construction CRM Contact Follow-up 122

Search Engine Land

AUGUST 22, 2024

Google is launching a beta program that allows advertisers to activate Microsoft automated bidding within Search Ads 360 bid strategies. Enterprise advertisers can now optimize their campaigns across multiple search engines more effectively, potentially increasing conversions by 5%. Why we care. What’s next.

Campaign 80

Campaign Engineering Launch Conversion 80

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. Repeat : If successful, run the campaign again to ensure it wasn’t a fluke. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!!

Negotiate 96

Negotiate GTM Campaign Growth 96

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. Perplexity : Is an answer engine that aims to provide more contextualized and accurate answers compared to traditional search engines 2. For example, use AI tools to: Personalize email marketing campaigns.

Transportation 98

Transportation Education Angle Healthcare 98

Search Engine Land

OCTOBER 2, 2024

Most of the search engine result pages on Amazon are now dominated by ads. Sponsored Products Sponsored Product Ads are made up entirely of the components of the product detail page and can show up in the search engine results as well as on product detail pages. This is a Sponsored Brand Product Collection. Seller Central.

Customers 103

Customers Sell Campaign Engineering 103

Search Engine Land

JULY 25, 2024

New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers. This includes creating ads, graphics, webpages, copy and other necessary assets for a successful campaign. Getting the assets you need to launch or amplify your plan requires time and money. that we’re in.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Search Engine Land

OCTOBER 4, 2024

From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. ” This level of detail allows AI-powered search engines like Microsoft’s Copilot to understand context and provide more relevant, comprehensive responses. We’ve made the box bigger.”

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Martech

JANUARY 9, 2025

Jellypod launched its AI podcast studio. This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. Integral Ad Science launched its AI-driven Total Media Performance (TMP) solution. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform.

SQL 117

SQL Retail Launch Campaign 117

Heinz Marketing

JUNE 26, 2025

Whitespace Mapping: Your Hidden Revenue Engine Once you’ve identified expansion-worthy accounts, you need to map their whitespace. From Signals to Sequences: Activation Across Teams Capturing signals is just step one. The real power comes from aligning your GTM teams to act on those cues.

GTM 92

GTM Cross-sell Referrals Pipeline 92

ClickFunnels

MAY 6, 2025

Your sales funnel is more than a marketing tool—it’s your business growth engine. Ask Campaigns 10. Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. With the right tools, you can build smarter, launch faster, and optimize as you grow.

Growth 130

Growth Strategize Sales Contact 130

Salesforce

DECEMBER 20, 2024

To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our creative visions and solutions to life. Engineers, on the other hand, use an analytical, structured approach to make things work.

Engineering 69

Engineering A/B testing Campaign Launch 69

Sales Hacker

MAY 7, 2025

So everything from the time something a customer or a prospect moves from [00:05:00] marketing and our marketing acquisition engine whether that’s through digital or events or whether that comes in through our industry experts and my organization has. And so it’s about delivering like an end-to-end campaign.

GTM 86

GTM Engineering Customers Cross-sell 86

Martech

SEPTEMBER 11, 2024

This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. Plus, data has to be in good shape, and your personalization engines must be robust and well-integrated.

Cross-sell 113

Cross-sell Customers UX A/B testing 113

Sales Hacker

MAY 7, 2025

So everything from the time something a customer or a prospect moves from [00:05:00] marketing and our marketing acquisition engine whether that’s through digital or events or whether that comes in through our industry experts and my organization has. And so it’s about delivering like an end-to-end campaign.

GTM 74

GTM Engineering Customers Cross-sell 74

Martech

MAY 8, 2025

PubMatic launched an updated buyer platform powered by generative AI. Users can manage and activate campaigns across formats including display, native, video, CTV, DOOH, in-game, audio and email, using a single integrated workflow. MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses.

Launch 85

Launch A/B testing Campaign Angle 85

Martech

JUNE 26, 2025

The shift in GTM power dynamics For years, marketing leaders have struggled under a limited, often misunderstood definition of their role — confined mainly to brand awareness, lead generation and tactical campaign execution. “I actually like the engineering mindset,” he said. subsidiary.

GTM 106

GTM Strategize Pipeline Engineering 106

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Campaigns go ignored. This misstep introduces significant risk. ICP definition.

GTM 102

GTM Gambling Pipeline Strategize 102

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. Finally, once campaigns are live, AI can work behind the scenes to optimize performance. This means developing teams of marketing data scientists and engineers who create solutions to analyze performance.

Gaming 78

Gaming Technology Technology Campaign 78

Salesforce

JANUARY 9, 2025

Inbound marketing focuses on catching the attention of the target audience via channels such as content marketing, search engine optimization (SEO) , and social media. Start by collecting data from customer behaviors, such as purchasing history, interactions with marketing campaigns, and social media sentiment.

Closing 98

Closing Represent Territory Lead generation 98

Search Engine Land

JULY 24, 2024

I’m excited about our upcoming ‘big rock campaigns’ such as the ebook for marketing leaders, ‘Diary of a first-time CMO.’” These campaigns have traditionally been launched on social media and then promoted on paid. The best SEOs embody these principles, working cross-functionally to build truly long-term growth engines.

Gaming 97

Gaming Campaign Referrals Growth 97

Martech

JULY 17, 2025

Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity.

GTM 56

GTM B2C Finance Government 56

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Outcome: Marketing can craft compelling messaging, campaigns, and collateral that resonate with potential buyers and accurately reflect the product’s value.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Salesforce

MAY 8, 2025

With a small but mighty engineering and product team, Shoe Carnival needs flexibility, operational efficiency, and minimal technical debt. We caught up with Ned Moore , Head of Ecommerce Product, Engineering, & UX Design at Shoe Carnival, to learn more about the migration and its success so far. We have peace of mind.

UX 59

UX Launch Engineering Technology 59

Martech

APRIL 29, 2025

Campaign Designer (beta) What is it? An embedded, AI-driven canvas that generates multi-touch campaign briefs drafting messages, wait-steps, decision points and channel suggestions by analyzing your historical campaigns and engagement data. ‘Build Your Own’ custom campaigns UI What is it?

Cross-sell 75

Cross-sell Campaign Appointment Prospecting 75

Sales Hacker

MARCH 30, 2025

Integrate cold calling into a multi-channel outreach strategy, ensuring consistency across all touchpoints, including email campaigns and social selling. Startup to watch Paid – Manny Medina officially launched his new company, a business engine for AI agents, along with 10M raised. Tips for sales reps 1.

Cold Call 71

Cold Call GTM Objection handling Sales 71

Martech

MAY 15, 2025

Dig deeper: Implementing AI into MOps, from campaign launch to refinement and optimization Breaking down silos to enable omnichannel marketing Many MOps teams have played a unique role that gives them visibility and collaboration across: Marketing teams that may not actively collaborate. Further reduce silos and independent actions.

Government 88

Government Strategize Technology Technology 88

Salesforce

JANUARY 13, 2025

From data-driven campaigns, automating processes, and optimizing social media strategies, your marketing efforts can be tripled using AI. Curate the best campaign ideas Coming up with campaign ideas is fun. Here, AI prompts can help you refine your marketing campaigns by coming up with tailored content and strategies.

Launch 69

Launch Campaign CRM Follow-up 69

Martech

JUNE 13, 2025

Marketers spend countless hours crafting personalized campaigns based on firmographics, technographic, and third-party intent signals—the same data their competitors have access to. What if the most valuable intelligence for your ABM campaigns is already sitting in your CRM and buried in sales call transcripts?

Campaign 56

Campaign Launch GTM Education 56

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. With a clear problem, a targeted solution and measurable metrics, the integration succeeded because the use case was well-defined and the ROI was measurable from launch. This methodical approach has limitations.

Finance 110

Finance Technology Technology Drivers/motivators 110

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. launched AI services for workflow automation and digital marketing. Totaligent launched a beta website showcasing its AI-powered marketing platform.

Launch 106

Launch Retail Campaign Engineering 106

Hubspot

JULY 22, 2025

It’s more like a no-code data engine for outbound. I’ve used it during outbound campaigns — especially when I’m reaching out to execs I haven’t spoken to before. Recently, Cognism launched Sales Companion, a feature that surfaces relevant hiring, funding, and intent signals in seconds.

Objectives and Key Results 59

Objectives and Key Results Price Follow-up CRM 59

Salesforce

JULY 24, 2025

One year ago, we introduced you to Alicia Wuerth , a driven graduate from Germany who had already made bold moves across Europe, from Berlin to Lisbon, before relocating to Dublin to launch her sales career at Salesforce. From engineering to sales: my unlikely path [Image credit: Salesforce] I come from a world of periodic tables and logic.

Cold Call 52

Cold Call Strategize Pipeline Represent 52

SaaStr

NOVEMBER 8, 2024

The idea for Clay came from the goal of giving the power of programming to more Go-To-Market leaders rather than more technical founders or engineers. And then one that I would add in is that I don’t think that AI can yet replace the creativity that I see in one-off campaigns. They’re a creative approach to GTM.

GTM 109

GTM Growth Campaign Cold Call 109

Martech

MAY 14, 2025

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. You’re a data analyst. ” And that’s not surprising.

Launch 99

Launch Government Pipeline Campaign 99

Sales Hacker

MARCH 4, 2025

And then when you think about product and engineering, I mean, talk about scarce resources and prioritization. And then you have to decide as a culture, you know, are you going to have engineering teams and product teams that are devoted? That’s just marketing. So one thing that we did quite well, accountably. Priorities.

GTM 77

GTM X-functional Start-ups Campaign 77