Martech

NOVEMBER 4, 2024

They want to be engaged and entertained. Do more testing In my experience, B2B marketers often avoid testing — sometimes for valid reasons, like small campaign volumes, but other times out of laziness. They expect digital-first and mobile-first communications. They have scant patience for salespeople. They want video.

B2C 134

B2C B2B Drivers/motivators Entertainment 134

Salesforce

AUGUST 29, 2024

They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. He also noted that you should also have a budget for ad campaigns that introduce your brand to new people, building your followers. The decision-makers you’re trying to reach are human too. Here are some examples of what works well.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

OCTOBER 30, 2023

Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Instead, focus on creating content that is engaging, relatable, and entertaining. You’ve built and run very successful TikTok and YouTube video content that is highly engaging and entertaining.

Campaign 111

Campaign Entertainment Niche Angle 111

Martech

FEBRUARY 3, 2025

By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. Advertisers leverage this by creating memorable, entertaining commercials that often become part of the cultural conversation. million in 2005.

Entertainment 114

Entertainment Price Gaming Campaign 114

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Content channels.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

AUGUST 8, 2024

Methods of targeting, designing creative and structuring campaigns have shifted, thanks to machine learning. The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. With views and engagement climbing, consumers rely on video for information, not just entertainment.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Sales Pop!

OCTOBER 10, 2022

Website conversion campaign (enables you to get people to perform a particular action on your site or mobile app, like ordering or adding something to a cart). Then you can uncover powerful insights about your campaigns with advanced analytics. Make sure you use Facebook to interact, entertain, and listen to your audience’s feedback.

Entertainment 246

Entertainment Campaign Service Trust 246

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 126

Campaign Gaming Education Technology 126

Martech

JUNE 23, 2022

During this time, they research or purchase products and services, sometimes putting those tasks ahead of browsing social media and consuming entertainment. As you reevaluate your methods to reach Workday Consumers, here are a few ideas that you can use for campaign planning. Three ways to reach the Workday Consumer.

Campaign 104

Campaign Entertainment Sports Transportation 104

Hubspot

SEPTEMBER 10, 2018

The unique campaign created fans around the world that helped spread it across multiple platforms, so much so that people even dress up as the commercial's main character for Halloween. Dos Equis may not have been 100% sure that their campaign would take off the way it did, but they had a good idea about its potential popularity.

Campaign 101

Campaign Promote Entertainment Sports 101

Search Engine Land

SEPTEMBER 19, 2024

Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential. This means your PPC campaigns should focus on attracting high-intent buyers ready to whip out their credit cards.

Campaign 78

Campaign Education Lead generation Trust 78

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Contact 115

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Any brand, with any budget, can create their own campaigns in literally minutes and for a low monthly fee,” said Marcum. Brands adopting AR. “I

Campaign 109

Campaign Objectives and Key Results Angle Promote 109

ConversionXL

MARCH 28, 2019

The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. Well, their campaign allowed them to raise $176 million in total funding and spread the word about their app across platforms. It’s the first stage of your campaign. What were their numbers?

Campaign 127

Campaign Product Launch Referrals 127

Sales Pop!

JULY 26, 2021

Communicating your company’s message effectively sits at the core of any marketing campaign. They are an easily consumable source of information and entertainment. So, let’s take a moment to go through some of the primary points of focus for a video marketing campaign. It can feel like a struggle to keep up.

Promote 234

Promote Entertainment Campaign Sales 234

Martech

MAY 8, 2025

Users can manage and activate campaigns across formats including display, native, video, CTV, DOOH, in-game, audio and email, using a single integrated workflow. New features include quicker audience segmentation, campaign component previews, version control for dynamic content and restricted data preview access for enhanced control.

Launch 79

Launch A/B testing Campaign Angle 79

Beeketing

APRIL 25, 2021

However, a poorly-planned email marketing campaign may drive customers away and end up becoming expensive. . All the effort you put into a marketing campaign will amount to nothing if the recipients don’t even bother opening your emails. . Are you still waiting to hit a certain number of subscribers to start your email campaign?

Campaign 98

Campaign A/B testing Click Through Rate Start-ups 98

Hubspot

FEBRUARY 27, 2020

Google has recently shown an increasing interest in expanding YouTube's offerings for performance advertisers with TrueView for Action — a powerful campaign type that helps drive leads and conversions. Here, let's explore how to leverage YouTube for your next direct response campaign. How to Create Effective Video Ad Creatives.

Campaign 98

Campaign Start-ups Conversion Entertainment 98

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 85

Campaign Gaming Launch Education 85

Search Engine Land

JULY 23, 2024

Video content : Producing videos to educate, entertain or inform your audience. Automated campaigns: Triggered emails based on user behavior (e.g., Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Dig deeper: What is social media marketing?

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Martech

DECEMBER 2, 2022

These clean rooms, which can be built in minutes, will keep data secure, while advertisers can use insights from the data to optimize campaigns and make other advertising and marketing decisions based on these insights. For instance, Fox Corporation is on board with their sports, news and entertainment properties. “It

Entertainment 112

Entertainment Sports Campaign Clients 112

Martech

JANUARY 27, 2022

But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy. For starters, if a brand executes a social media campaign that is mobile-first, those ads might not be as effective when viewed on a big screen. How CTV apps differ from mobile-first social media apps.

Entertainment 106

Entertainment Campaign Launch Follow-up 106

Salesforce

FEBRUARY 14, 2025

See how businesses are using hyper-personalization the right way: Retail : A clothing brand recommends a winter coat to a customer based on their purchase history, recent browsing habits, and an upcoming cold front hitting their city Entertainment : A media company uses machine learning and customer segmentation to serve relevant ads and content that (..)

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Search Engine Land

OCTOBER 10, 2023

Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. Demand Gen can achieve 3X higher click-through rates, at a 61% lower cost per action (CPA) when compared to paid social campaigns, according to Google. Why we care.

Customers 127

Customers Click Through Rate Entertainment Retail 127

Martech

MAY 16, 2024

These consumers understand the value exchange — they pay less for entertainment and accept ads as the tradeoff. One indication of CTV’s and digital video’s precision is the growth seen in targeted B2B campaigns. CTV is a key channel for amplifying influencer campaigns. LG also shared how smart TV watchers decide what to watch.

Retail 133

Retail Entertainment B2B Campaign 133

Martech

OCTOBER 10, 2023

The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail. Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow.

Click Through Rate 120

Click Through Rate Entertainment Retail Campaign 120

Martech

JANUARY 10, 2022

Current Octopus clients include audio publisher Audible, OTT streaming service Philo and Fox Entertainment, among others. Octopus’s rideshare network allows advertisers to launch geo-targeted campaigns to Uber and Lyft riders in a captive out-of-home environment.

Entertainment 117

Entertainment Networking Launch Gaming 117

ConversionXL

MARCH 6, 2019

For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. A successful campaign needs to break video messaging into chunks that can capture busy top-of-funnel scrollers (short videos) and more engaged middle- and bottom-of-funnel viewers (longer videos). A 6-second video to “seed the idea.”

Entertainment 129

Entertainment B2B B2C Campaign 129

Search Engine Land

JUNE 13, 2023

We’ll look at: How content creators are changing the game with their unique ability to inspire, educate, and entertain their audiences. He excels at creating inspiring, educational and, most importantly, entertaining content. As SEOs, our job is to create inspiring, educational and entertaining content for a SERP.

Entertainment 120

Entertainment Education Strategize Trust 120

Martech

AUGUST 4, 2022

They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. Using email for profitability and entertainment. Cherry Bombe has two main goals when they send out emails — to be profitable and to entertain their members.

Customers 117

Customers Entertainment Launch Drivers/motivators 117

Martech

JUNE 15, 2023

It also provides up-to-date performance data in order to optimize campaigns on-the-fly. With more screens and more premium locations, brands have better opportunities to reach their target audiences and integrate DOOH into multi-channel campaigns. Website visits: DOOH campaigns can drive traffic to a website. and Canada.

E-commerce 122

E-commerce Sports Campaign Entertainment 122

ConversionXL

OCTOBER 26, 2022

Above all else, make entertaining videos. GWI research into how people use social media revealed that the majority of people mainly use TikTok to find entertaining content (i.e. The question to ask yourself is: What does my audience find entertaining? Table of contents Why should your brand be on TikTok? content receivers).

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

Hubspot

MAY 6, 2020

During a roundtable livestream the participants could field audience questions, give perspective on industry news, or entertain the audience. Some of the most popular roundtables on Facebook now include Red Table Talk , STEVE on Watch , and more. Of course, a live roundtable style will take more set-up than others.

Campaign 101

Campaign Launch Education Entertainment 101

Hubspot

MARCH 9, 2021

By housing Gen Z creators together, Chadha says, "We have ensured that the content is not only relatable and entertaining to young people but reflects their beliefs and behaviors. Ultimately, brands will need to leverage authentic, trustworthy, or entertaining content that demonstrates the value of a product to engage Gen Z.

Entertainment 101

Entertainment Niche Campaign Follow-up 101

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Yet, X saw the grand exit of big tech and entertainment brands last year. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years.

Entertainment 141

Entertainment Sports Niche Networking 141

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. I have been testing many of these tools and the capabilities are impressive!

Entertainment 136

Entertainment Education Launch Presentation 136

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign.

E-commerce 109

E-commerce Pharmaceutical Entertainment Sports 109