Martech

NOVEMBER 6, 2023

It felt like a high-stakes gamble, and we went all-in. To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate. It shows obtained revenue for every $1 invested in a campaign. These early missteps, as well as targeting the wrong personas, can derail an entire campaign.

Appointment 131

Appointment UX Objectives and Key Results Gambling 131

Hubspot

SEPTEMBER 26, 2014

In fact, some are so good that people look them up on YouTube after seeing them on TV, or even share them with friends and family. Check out the 10 categories for Grand CLIOs and the campaigns recognized: Branded Entertainment & Content. Live Test Series Integrated Campaign. This post originally appeared on The Agency Post.

Campaign 78

Campaign Gambling Construction Entertainment 78

Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

Lead Fuze

AUGUST 17, 2021

Small-to-medium businesses (SMBs) make up a majority of the companies in the U.S. Often SMBs focus on internet marketing campaigns to gain customers but prefer local vendors as more accessible and reliable. SMBs are also anxious to stay up to date but may not have the funds or resources. 2 Overlook local advertising.

Gambling 98

Gambling B2B Clients Niche 98

Heinz Marketing

JANUARY 20, 2021

Marketo Help docs are great for walking you through the initial set up if this is your first marketing automation platform, but what if you are migrating from one platform to another? You already have integrations and workflows in place, and you’re not going to turn off one system for two months while you set up the next.

Gambling 130

Gambling CRM Campaign Clients 130

ConversionXL

JULY 8, 2021

In its crudest form, conversion rate can be calculated with the following formula: (Conversions / Action) * 100. To calculate this conversion rate, we’d use the following formula: (Email subscribers / Organic traffic) * 100. Campaign conversion rate: Do targeted ads convert more, if so, which ad groups convert better?

Conversion 156

Conversion Growth Gambling A/B testing 156

ConversionXL

JULY 16, 2019

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2.

Drivers/motivators 114

Drivers/motivators Campaign Gambling Launch 114

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. Here are seven ways to thrive in both SEO and PPC. Keywords and topics.

Gambling 101

Gambling CTR Education Campaign 101

Search Engine Land

JANUARY 1, 2023

Google’s jaw-dropping sponsored post campaign for Chrome. In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Buying links? What was Google thinking? This was just the beginning of the story.

E-commerce 104

E-commerce Gambling Engineering Campaign 104

Hubspot

APRIL 2, 2021

While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. So once media planning is complete, media buying follows. Before you launch your ad campaign, you'll have to figure out a few things. Set up your campaign.

Objectives and Key Results 101

Objectives and Key Results Cross-sell Negotiate Campaign 101

Hubspot

OCTOBER 25, 2012

If you've ever seen a company's marketing campaign and stopped to think, "Wow. Plus, seeing how other companies match up their target personas' proclivities with marketing activities should serve as guidance for those still trying to figure out how to create marketing their leads and customers will love. They totally get me!"

Gambling 78

Gambling Sports Campaign Drivers/motivators 78

Search Engine Land

JULY 6, 2023

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard. To get more points, users have to cough up real money.

Gambling 89

Gambling Launch Networking Promote 89

ConversionXL

SEPTEMBER 15, 2020

There’s a set process when it comes to setting up a new bank account—branch visits, waiting for your pin number to arrive in the post, etc. It hasn’t changed in decades, and most would agree that setting up a bank account is a pain in the arse. Takeaway: What established processes that cause friction could you rip up and redefine?

Customers 85

Customers Gambling Drivers/motivators Contract 85

Hubspot

JANUARY 8, 2014

In that spirit, I present the following video made by Procter & Gamble. Nevertheless, you have to admit that this two-minute video, called "Pick Them Back Up," is pretty darn good. Best Job" and "Pick Them Back Up" were both made by the Wieden + Kennedy agency. More Than Videos. Tell a story.

Gambling 78

Gambling Sports Gaming Follow-up 78

Hubspot

DECEMBER 8, 2020

While some brands saw an influx of new customers that they once lost to bigger competitors, other companies lost customers to because they simply couldn't keep up with a high demand. Particularly, companies that sell essential products have created campaigns, advertisements, and messaging reminding consumers of how important the items are.

Entertainment 101

Entertainment Gambling Price Campaign 101

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. Google News – AdWords API The Google AdWords API had a good run.

Gambling 84

Gambling Launch Engineering Campaign 84

Search Engine Land

MAY 19, 2023

We pull the top 10 ranking pages for your keyword and look up how many websites link to each of them. The SERPs look like this: Up against Apple, CNN and Wikipedia, we can see that ranking in the top 10 would be a challenge for smaller brands. It’s a balance between the following: Search volume. How is it calculated?

Gambling 117

Gambling Niche CTR Strategize 117

Hubspot

DECEMBER 5, 2016

They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. But you still have to pick up their poop. Many of the pets on this list have over one million followers. Did I follow all of these animals on Instagram? Absolutely I did.

Promote 78

Promote Gambling Follow-up Campaign 78

Hubspot

AUGUST 16, 2017

According to HowStuffWorks , a great slogan has most or all of the following characteristics: It's memorable. The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience.

Electricity 101

Electricity Campaign Launch Gambling 101

Hubspot

JULY 19, 2012

I know Woody Allen said 80% of success is just showing up, but if everyone's already nailed the showing up part, it's no longer much of a differentiator. Have all of your competitors showed up? Have some showed up and done an amazing job? and eventually creep up and overtake those competitors of yours !

B2C 78

B2C Networking Gambling Follow-up 78

Search Engine Land

JUNE 7, 2023

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms. Here are key insights to help set your search campaigns for success in this market. Finally, cultural awareness must also apply when making up marketing materials.

Territory 78

Territory Click Through Rate Campaign Gambling 78

Hubspot

NOVEMBER 12, 2019

Growing up in a small town with partial blindness, the only people I could relate to were characters on TV or in ads. The current season follows a blind character over the course of his life -- from birth to adulthood. Although he faces challenges as a blind man, he grows up to be an independent musician living in a city.

Campaign 73

Campaign Gaming Represent Launch 73

Hubspot

AUGUST 16, 2017

According to HowStuffWorks , a great slogan has most or all of the following characteristics: It's memorable. The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience.

Electricity 78

Electricity Campaign Launch Gambling 78

Search Engine Land

JUNE 27, 2024

Gambling and games of chance. Conduct thorough research Thorough research is a must before launching your Google Ads campaign in a sensitive category. Make sure you’re up to speed on the laws and regulations in the markets you’re targeting. Financial services (e.g., loans, cryptocurrencies). Weapons and explosives.

Pharmaceutical 93

Pharmaceutical Legal Technique Trust 93

Sales Hacker

NOVEMBER 28, 2018

This can be broken down by industry, job title or parameters of a certain marketing campaign or promotion. Your marketing teams will test out different messaging for ads, content, campaigns, etc. This could be requesting a demo, signing up for a free trial, applying, or downloading an ebook or report. Which sales pitches?

Process 88

Process CRM Sales Territory 88

Hubspot

SEPTEMBER 12, 2019

The ad was part of Netflix's larger campaign to highlight its more than 20 shows and movies created by black talent, such as Dear Black People and She's Gotta Have It. Along with playing up visual strengths, Apple chooses Earth as the film subject. The Talk" (Proctor & Gamble) - Winner. This is a movement.”.

Sports 78

Sports Drivers/motivators Gambling Promote 78

Hubspot

SEPTEMBER 5, 2018

From the printing press to pop-up ads, advertising has certainly changed with the times. Online pop-ups and search engines ads. 1904 : The Campbell’s Kids are created, piloting the change in advertisement focus from a single ad to an entire campaign. 1994 : The first email spam campaign launches. Newspapers and magazines.

Promote 53

Promote Campaign Launch Gambling 53

ConversionXL

JULY 11, 2016

Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. Redesigns aren’t always a bad idea, but redesigns without user research = gambling. AGConsult follows a specific approach to help their clients. Tail 2% – Be aware of the ‘Peak-end’ rule, so wrap up the video well.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

Hubspot

NOVEMBER 6, 2019

Balter explained that the podcast audience demographic, which is generally made up of "affluent educated millennials" is a "good audience for brands pretty much regardless of what show you’re on.". After an example, you need a brief section that sums up what readers should get from the example. Why is podcast audience so good?

Networking 78

Networking Promote E-commerce Gambling 78

PandaDoc

JULY 14, 2020

Speaking of email, strategic, and targeted email campaigns are still the best way to generate more sales. With the right automation tool, you can send instant follow-up emails after a sale that make feedback as easy as pressing a button. It’s how orders get tracked and managed from purchase, to delivery, to follow up.

Gambling 52

Gambling CRM Follow-up Prospecting 52

Heinz Marketing

JULY 11, 2018

I don’t know everything about Marketo – that’s for certain – but even being a twice-Marketo Certified Expert with close to 10 years of experience under my belt, I still find myself with tons of questions when setting up new instances. Can we set up the CRM integration now when another marketing automation platform is also integrated?

Gambling 40

Gambling CRM Campaign Consult 40

Salesforce

MAY 13, 2024

And it’s good to assume that unexpected expenses will pop up along the way — especially in your first year of business. Inventory : If you’re selling a product, you’ll need goods to keep up with customer demand. Your marketing may also include advertising campaigns and public relations.

Legal 52

Legal Launch Government Finance 52

Hubspot

JULY 17, 2014

Warc just released its listing of the 100 smartest marketing campaigns worldwide. They prove that budget should never be a deterrent for compelling creative, and the best campaigns don’t need need some flashy tech integration. Brand: Procter & Gamble. The campaign was continued for the 2014 Winter Olympics.

Campaign 78

Campaign Gambling Hospitality Launch 78

Martech

JUNE 28, 2023

While working at Procter & Gamble, Ashton proposed putting radio-frequency identification (RFID) chips on products to track them through a supply chain. Technicians end up chasing “ghost tickets,” alerts that have resolved themselves, resulting in lost productivity. The same thing is repeating itself in marketing today.

Agriculture 125

Agriculture Gambling Hospitality Networking 125

ConversionXL

FEBRUARY 27, 2019

Customers who buy through email spend 138% more than those who don’t sign up for email offers. While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Where are you right now?

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. 1) Nike: Just Do It.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

ConversionXL

FEBRUARY 8, 2016

Fear and greed have their place in financial bubbles as well, where, as changingminds.org put it , “prices go up sharply as people compete to buy a relatively scarce resource.” According to the Wheel of Persuasion , the most important ingredient in an effective fear appeal campaign is ‘perceived efficacy’.

Drivers/motivators 90

Drivers/motivators Gambling Price Up-sell 90