Martech

JULY 3, 2025

Marketed as a centralized platform to manage campaigns across multiple retailers for identical SKUs, the promise was clear: simplify retail ad execution with the backing of Amazon’s mature tech infrastructure. Unless broader retail partnerships and execution improvements follow, its impact will likely remain limited. viewers, the NBA.

Retail 75

Retail Sports Networking Commission 75

Martech

SEPTEMBER 13, 2024

presidential campaign crossed another milestone this week with the first televised debate between the two candidates. The Harris campaign was mirroring the strategy used by Sen. Raphael Warnock (D-GA) during his 2022 reelection campaign. campaign this year used IRIS.TV-enabled campaign this year used IRIS.TV-enabled

Sports 119

Sports Campaign Clients Represent 119

Martech

JUNE 16, 2025

In this article, we’re breaking down what gets your posts noticed — from writing messages that cut through the noise to showing up consistently and building real traction. Whether you’re managing brand channels or your personal presence, this is how you stop shouting into the void and start showing up for the people who matter.

CTR 64

CTR Angle Follow-up Sports 64

Martech

JULY 18, 2025

Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form. You can build credibility over time just by showing up consistently and saying something worth reading. Following the election in November, media spending on X increased for the first time since Musk’s purchase, and it hasn’t stopped.

B2B 71

B2B Sports Entertainment Niche 71

Martech

APRIL 3, 2025

billion, up from $4 billion last year. This integration allows retailers to manage in-store advertising by planning, selling, trafficking, and measuring campaigns through a single system. Presidio launched a Sports, Media, and Entertainment practice featuring the Captivate suite of AI-powered metadata solutions. Placements.io

E-commerce 75

E-commerce Launch Entertainment Sports 75

Sales Hacker

FEBRUARY 25, 2025

With 15 years of experience at Twilio, Zuora, Salesforce, and SAP, she has led award-winning campaigns and helped six companies exit successfully. We’re getting this time together but quickly for the listeners, I always like to tee up just a little bit of a background. And helping companies move up to the enterprise.

GTM 84

GTM X-functional Objectives and Key Results Start-ups 84

Salesforce

APRIL 15, 2025

Like many sports fans, I get excited about the Big Game but not just because it’s a fun showdown. For example, we use business process outsourcing (BPOs) in our contact cente r to scale up during our busy season. At FanDuel, we regularly prune fields, workflows, and email alerts that support campaigns weve retired.

CRM 90

CRM Service Customers Sports 90

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina.

Sports 98

Sports Campaign Territory Legal 98

Martech

JUNE 18, 2024

Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect running shoes for the marathon you’re gearing up for. Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. What made this email stand out?

Campaign 122

Campaign A/B testing Sports Retail 122

Veloxy

JUNE 7, 2021

With that in mind, here are 25 of the best cold email subject lines for you to try in your next email campaign. This is the perfect way to kick off a new email campaign about an upcoming product launch. . #7: It’s a great follow-up after the subscriber signs up for a free lead magnet. . #11:

Promote 300

Promote Launch Technique Sports 300

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. How to set up YouTube Ads. The first step to set up YouTube Ads is to create a YouTube channel.

Campaign 133

Campaign CTR Objectives and Key Results Click Through Rate 133

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Any brand, with any budget, can create their own campaigns in literally minutes and for a low monthly fee,” said Marcum. Brands adopting AR. “I

Campaign 111

Campaign Objectives and Key Results Angle Promote 111

CloserIQ

OCTOBER 17, 2018

With a follow up system in place, you’ll know exactly when and how to ask your clients for referrals and actually get them. Businesses using referrals bump their conversion rate up to 70% and have a 66% faster close time because referrals build immediate trust with customers. Keep asking and following up for that referral.

Follow-up 81

Follow-up Referrals Contact CRM 81

Hubspot

SEPTEMBER 10, 2018

The unique campaign created fans around the world that helped spread it across multiple platforms, so much so that people even dress up as the commercial's main character for Halloween. Dos Equis may not have been 100% sure that their campaign would take off the way it did, but they had a good idea about its potential popularity.

Campaign 101

Campaign Promote Entertainment Sports 101

Hubspot

AUGUST 2, 2012

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

Campaign 78

Campaign Gambling Sports Launch 78

Sales Hacker

SEPTEMBER 15, 2020

He’s the Co-founder and CEO of a company called LeagueApps, which is democratizing the world of youth sports. LeagueApps is the operating system for youth sports leagues and helps people to compete in a healthy and wholesome way. Serving youth sports while social distancing [25:57]. Show Introduction [00:10].

Sports 73

Sports Objectives and Key Results Start-ups Consult 73

Search Engine Land

FEBRUARY 9, 2024

Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to be eligible to promote these ads. In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group.

Gambling 114

Gambling Gaming Sports Promote 114

Search Engine Land

JANUARY 4, 2024

From January 4, the platform will accept and run ads for sports betting from state-approved entities in Delaware. Eligible advertisers who want to run sports betting ads in Delaware will need to apply for accreditation. In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group.

Gambling 107

Gambling Gaming Sports Campaign 107

Hubspot

FEBRUARY 6, 2014

The two people behind this project were kind enough to share their campaign journey with us. We interviewed first-time Kickstarters Kirsten and John Newbold-Knipp about their campaign for RingSafe , a modern clasp designed to prevent losing your wedding ring. Q: How long did it take you to set up your campaign?

Campaign 78

Campaign Commission Angle Follow-up 78

Martech

MAY 2, 2024

Rockefeller — ‘Don’t be afraid to give up the good to go for the great.’” A food delivery app measured 23% app re-engagement and 6% app reinstall rate following exposure to a recent Super Bowl ad, the company shared from the NewFronts stage. Instead, I’m reminded of a quote most often attributed to John D.

Sports 114

Sports Networking Technology Technology 114

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. Even companies we''d never heard of created remarkable campaigns and took the spotlight.

Campaign 78

Campaign Entertainment Sports Promote 78

Martech

JULY 20, 2021

But inciting interest from an individual, much less turn them into a buyer, takes more than a catchy subject line or a flashy social media campaign. The sales will follow. Through careful analysis of consumer behavior during these different phases, content marketers offer up just the right level of detail when most needed.

Sports 131

Sports Trust Niche Campaign 131

Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

Sales Pop!

DECEMBER 21, 2021

Simply put, it covers the following processes: supplementing missing or incomplete data. This is significantly up from the 60 percent recorded the year before and the 11 percent in 2006. It Ensures Targeted Recruitment Marketing Campaigns. Data enrichment ensures that you have targeted recruitment marketing campaigns.

Sports 130

Sports Campaign Follow-up Process 130

Martech

FEBRUARY 9, 2023

Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies.

Sports 98

Sports Gaming Campaign Follow-up 98

Martech

MAY 3, 2022

In order to excel at social media marketing, marketers must understand and integrate the following core components into their process. Marketers should ask themselves the following questions while formulating their social media marketing strategy. Is it images, videos, GIFs, infographics, or website links? Advertising is paid (i.e.

Sports 144

Sports B2C Entertainment Technology 144

Sales Pop!

MARCH 25, 2022

It is becoming a mandatory part of any well-rounded strategy that hopes to attract new customers and engage with current followers. Here’s what you can do to boost your follower counts, ensure that those who join your flock have a fun experience, and ultimately boost conversions. Have Meaningful Interactions with Your Followers.

Customers 130

Customers Sports Follow-up Entertainment 130

Martech

AUGUST 13, 2021

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. Across the industry, overall CTV impressions are up 3X over Q2 2020. CTV impressions and share.

Growth 133

Growth E-commerce Sports Launch 133

Martech

FEBRUARY 6, 2024

Brands will use their big media ad spends as the basis for campaigns in the months ahead. Following a seeming endless wave of disorienting global events, the audience is ripe for a return to traditional symbols and comforting humor.” Rae’s presence makes the Super Bowl more relevant for all those followers taking in the game.

Gaming 120

Gaming Sports Follow-up Campaign 120

Martech

FEBRUARY 10, 2022

Their message, “Work without Limits,” came out of their IPO campaign last year and aims at inspiring workers at every level, not just executive decision makers. In this way, monday.com is opening up the audience for B2B technology and helping to bolster the no code/low code movement. Short form social engagement by Ricola.

Gaming 98

Gaming Sports B2B Campaign 98

Hubspot

JUNE 18, 2012

With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. But fear no more! First, Create a Killer Keyword List.

Campaign 78

Campaign CTR Networking Click Through Rate 78

Sales Pop!

NOVEMBER 18, 2022

In fact, 70% of millennials and Gen Zers follow social media influencers. This will help you get trust and followers. They have grown up in turbulent times, with the 2008 financial collapse and, more recently, pandemic-induced economic anxiety. Online gaming, casinos, and even sports betting all have similarities to Forex.

Referrals 130

Referrals Education Gaming Entertainment 130

Martech

NOVEMBER 15, 2022

Campaigns are then activated through a partnership with MiQ, a leader in programmatic media. Brands that want to sponsor sports, entertainment, music festivals and tours or charitable organizations can use the network to gain insights on how those audiences match up with the sponsor’s target. Why we care.

Entertainment 97

Entertainment Sports Networking Launch 97

Search Engine Land

DECEMBER 7, 2023

12, Google announced it will start accepting and running Ads from: Sports betting from state-approved entities in Vermont. Advertisers who want to run these sports betting ads or lottery courier ads should apply for certification now to be ready to start advertising soon. Starting Dec. Why we care. Certification.

Gambling 83

Gambling Gaming Sports Campaign 83

ConversionXL

AUGUST 11, 2021

Put these same names on a sports podcast like Pardon My Take , and they may well fall flat. . A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. Railsconf 2021 , for example, breaks their offers up into levels. Sure enough, it did.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

Salesforce

JULY 27, 2021

We asked our Marketing Champion community – made up of marketing leaders at companies that are Salesforce customers – to tell us some of their email horror stories. They were good sports and happily chimed in. Learn how to plan, design, and deliver email campaigns that build long-term customer relationships. Email is hard.

Market share 98

Market share Sports Launch Consult 98

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? What events should we set up on our website?

B2C 111

B2C Sports Referrals Technique 111