Martech

APRIL 10, 2025

million organic views generated for a single campaign and an 854% boost in blog traffic. Trust me, these metrics are on par with what I’ve experienced with some of my campaigns. SparkToro is a game-changer here. It simplifies the audience research process, allowing users to create content with clarity and confidence.

UX 120

UX Campaign Lead generation CRM 120

Martech

FEBRUARY 8, 2024

Started writing more experience- and expertise-level content that you won’t find in Google. Tuned the technical side of the site, namely improved the Core Web Vitals indicators, fixed errors, improved user experience, etc. The post Why bottom-of-the-funnel SEO is the game-changer your B2B needs appeared first on MarTech.

B2B 122

B2B Gaming Niche Appointment 122

Search Engine Land

FEBRUARY 15, 2023

We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. This is the fourth article in our series on why video game advertising is a huge opportunity for brands in 2023.

Gaming 84

Gaming Networking Campaign Angle 84

Veloxy

JUNE 4, 2024

How to Implement Salesforce Adoption Strategy #3 Schedule a company-wide Salesforce presentation Invite buy-in and users from other departments Pair non-sales staff with sales staff on Salesforce Why it works: Trust is a big part of the game, and the less your buyers can question your consultation, the better.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

Martech

MAY 8, 2025

Users can manage and activate campaigns across formats including display, native, video, CTV, DOOH, in-game, audio and email, using a single integrated workflow. Omneky launched Campaign Launcher, a tool that lets marketers create and deploy ads across platforms like Meta, Google and TikTok directly from the Omneky dashboard.

Launch 82

Launch A/B testing Campaign Angle 82

ConversionXL

APRIL 28, 2021

To give you some context, my co-founder and I operate a website called Solitaired , which ties classic card games to brain training. If I’m being honest, our user base was growing rapidly with email marketing. We launched our second campaign a week later, and the story got worse. Here’s how we’ve done it. Zig when others zag.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

Salesforce

JUNE 17, 2025

We wanted you to leave Connections with a strong understanding of AI agents, what’s needed to build a data foundation , how to use data and AI to create and optimize campaigns, and the tools to train your teams. Marketing Cloud Next is easy to use across setup, segmentation, campaign management, orchestration, personalization, and analytics.

Campaign 52

Campaign Promote Entertainment Sports 52

Salesforce

FEBRUARY 14, 2025

This level of customization creates a better user experience, drives business growth, and gives companies a clear competitive advantage in todays fast-moving market. Trust is the foundation of great experiences. Innovate with dynamic content Dynamic content is a game-changer in hyper-personalization.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Sales Pop!

JANUARY 31, 2024

This advanced AI technology, based on OpenAI’s GPT architecture, empowers businesses to create highly tailored content, engage with their audience on a more personal level, and streamline various aspects of their social media marketing campaigns. Enter Video GPT, a game-changer in the realm of visual storytelling.

Customers 173

Customers Gaming Technology Technology 173

Hubspot

AUGUST 31, 2015

In such an environment, app marketers face a difficult challenge as they battle hundreds or even thousands of direct competitors for user attention. According to a new report from eMarketer , “the flooded app marketplace means paid install campaigns are a must.” 1) Running app install campaigns boosts organic growth.

Campaign 78

Campaign Networking Promote User Experience 78

Martech

MAY 5, 2022

. “For buyer personas, you’re thinking about creating a better user experience for your customers,” said Naves. ” Reduce churn with loyalty campaigns. According to Naves, marketers can help reduce customer churn through targeted loyalty campaigns. Implement personalized cross-sell campaigns.

Customers 123

Customers Cross-sell Gaming Up-sell 123

Heinz Marketing

SEPTEMBER 24, 2023

This not only keeps prospects engaged but also improves the overall user experience. Nurture Campaigns Understanding your prospects’ behavior can be a game-changer in making your campaigns more effective.

User Experience 122

User Experience B2B Lead generation Campaign 122

Martech

JULY 27, 2021

The Olympics, even as, historically, a user experience above everything else, didn’t allow dynamic ad serving, which is a core capability in digital media to do measurement, creative rotation and things like that,” said Tal Chalozin, CTO and Cofounder of Innovid.

UX 109

UX Sports User Experience Gaming 109

Martech

NOVEMBER 28, 2023

In our digital age, where user experience can make or break a brand, strong partnerships can offer a helping hand. Advanced behavioral personalization techniques allow companies like Regpack to discern visitor interests and modify the user experience in real time. AI and personalization AI has rapidly reshaped marketing.

Customers 112

Customers Intrinsic User Experience Retail 112

Veloxy

JULY 6, 2022

Once you send a letter, it’s a guessing game if and when it will be received and opened—unless you ordered Proof of Delivery. If you want a demonstration on how easy the user experience is, be sure to watch the below video or schedule a demo with a specialist. Sending an email is comparable to mailing a letter.

Click Through Rate 182

Click Through Rate Contact Service Campaign 182

Martech

MAY 27, 2022

As marketers, you have to stay on top of your game by keeping up to date with industry trends. It is only by understanding how customer preferences change over time that you can devise an effective advertising campaign. Create new content, release it, track metrics, collect feedback, and use it to design future campaigns.

Gaming 120

Gaming Campaign Follow-up User Experience 120

Search Engine Land

SEPTEMBER 6, 2023

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Pay attention to their backlink profile, site user experience (UX), and keyword targeting.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

ConversionXL

MAY 6, 2014

I had invested a lot into this campaign. Not only had I spent four months putting the campaign together, but I had also put a significant amount of my personal savings into ensuring that this campaign was everywhere during those 100 hours. I wanted to know was which traffic sources I need to prioritise during the real campaign.

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

Martech

OCTOBER 6, 2022

As video game technology has grown more sophisticated, so has the average gamer. Add to this the fact that a digitally native generation is growing up gaming— 80% of Gen Z plays video games—and the industry holds unprecedented opportunities as it continues to evolve and expand, along with the development of the metaverse.

Gaming 98

Gaming User Experience Technology Technology 98

Search Engine Land

OCTOBER 13, 2023

While some digital marketers agreed with Google that the practice provides a better user experience, others sided with the Department of Justice (DOJ), arguing that it makes ad auctions unfair and purely helps line Google’s extremely deep pockets. A campaign’s long-term value (LTV) is instead given more weight.

Price 116

Price CTR Click Through Rate Campaign 116

Heinz Marketing

JUNE 10, 2021

Analytics dashboard allows you to see how Sendoso impacts opportunities and campaign ROI. The live chat feature is a game changer. The platform is a little unfriendly when it comes to user experience but they have gotten much better. ROI tracking and campaign engagement score. Reviews/rating: G2 Rating: 4.6 / 5.

B2B 128

B2B Non-Profits Campaign Price 128

Veloxy

OCTOBER 8, 2024

Go here to learn more about Salesforce & Email Tracking Another game-changer is the calendar integration. With Veloxy, you get these essential features, seamless Salesforce syncing, and a smoother user experience, all optimized for boosting sales productivity. Tired of the Salesforce Adoption Long Game?

Objectives and Key Results 130

Objectives and Key Results CRM Pipeline Teamwork 130

Search Engine Land

JANUARY 16, 2024

YouTube’s intensified efforts against ad blockers, at the potential expense of user experience, could discourage platform usage, impacting the reach of your advertising campaigns. The delayed loading speeds are also affecting YouTube Premium members who have ad blockers enabled for other sites, reports PC Games.

User Experience 90

User Experience Campaign Gaming Start-ups 90

ConversionXL

MAY 15, 2014

A highly targeted email campaign launched to 30,000 people. That one survey literally turned the whole product around and from there on in, it sold a lot better and conversions from email campaigns went up as well. Amazon also makes a game out of reviewing their products, giving a leaderboard for their most helpful reviewers.

Customers 122

Customers UX Launch User Experience 122

Search Engine Land

FEBRUARY 1, 2023

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. 400,000 Google Video Searches Are Polluted: Report 2009: “Blackhat SEO poisoning” could lead users to download malicious software.

Engineering 117

Engineering Click Through Rate Campaign Launch 117

ConversionXL

JULY 28, 2020

If we didn’t use System 1, our lives would look like a philosopher’s football game, where every pass is over-rationalized: [This post contains video, click to play]. Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience.

X-functional 163

X-functional Drivers/motivators Retail Price 163

ConversionXL

JULY 16, 2021

How to win the marketing game with strategic messaging. Your messaging strategy needs to align with every other marketing campaign and consideration you deploy. And keep the user experience top of mind. It takes time, steady research, testing, and optimizing to craft the right message. It can’t live in a bubble.

Niche 127

Niche User Experience Launch Transportation 127

ConversionXL

JUNE 3, 2014

What is even more interesting, is that only one in seven A/B test campaigns produces a statistically significant improvement. Wouldn’t you rather be the one getting on average 49% lift with your tests simply because you understand how the game is played? Landing Pages User Experience & Conversion Centered Design'

A/B testing 132

A/B testing Conversion User Experience Follow-up 132

Search Engine Land

NOVEMBER 9, 2023

They need to help develop content strategies and ensure that content is optimized for search engines and users. Use data and analytics to track their progress and measure the success of their campaigns. User experience In many ways, SEO and UX go hand in hand. All of this change has led to some big questions for us.

UX 105

UX User Experience Engineering CTR 105

ConversionXL

SEPTEMBER 9, 2021

From their homes, members of its provided tutorials, played games, ran cooking challenges, and generally engaged its audience in food-related chat. Ten days after the Dream Crazy campaign that prompted the hashtag #boycottnike, Nike reached an all-time high on the stock exchange and made six billion dollars. And it was rewarded for it.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Hubspot

AUGUST 24, 2020

2014: Facebook rolls out its three-level advertising campaign structure, offering "campaigns" and "ad sets" — on top of standard ads. Until that point, the platform's campaign structure consisted of two levels: campaigns and ads. In March 2014, Facebook introduced its new ad structure. Image Source: Facebook. Collection.

Real Estate 101

Real Estate Launch Objectives and Key Results Campaign 101

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Outcome: Marketing can craft compelling messaging, campaigns, and collateral that resonate with potential buyers and accurately reflect the product’s value.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Search Engine Land

OCTOBER 6, 2022

As video game technology has grown more sophisticated, so has the average gamer. Add to this the fact that a digitally native generation is growing up gaming— 80% of Gen Z plays video games—and the industry holds unprecedented opportunities as it continues to evolve and expand, along with the development of the metaverse.

Gaming 77

Gaming User Experience Engineering Technology 77

ConversionXL

JANUARY 28, 2019

As elsewhere on the Internet, autoplaying videos is not an ideal user experience. Including a click-to-play button also allows you to measure user interest in email videos.). The above email, titled “Super Mail Quest,” is an entire game within the email: The scenes change based on user choices. Image source ).

Real Estate 118

Real Estate User Experience Clients Angle 118

Hubspot

FEBRUARY 19, 2021

Some ads can be quite jarring and disrupt the user experience, which can lead to ad skips and video drop offs. When PlayStation released the new PS5, the brand collaborated with Justine Ezarik of iJustine, a tech, travel, and gaming influencer on YouTube, for this video.

Commission 101

Commission Promote Gaming User Experience 101

Lead Fuze

JUNE 26, 2023

This ensures continuous improvement in campaign effectiveness. From simple image ads to immersive video ads, you need to choose the type that aligns with your campaign objectives and platform norms. Therefore, when devising a campaign strategy, consider not only the content but also how to foster engagement.

Objectives and Key Results 97

Objectives and Key Results Promote Clients Campaign 97

Search Engine Land

DECEMBER 15, 2022

Experience : Updates released to make user experience across all devices better. . Clearly, Google wants to reward websites that offer excellent user experiences. In other words, experience and relevancy are key to winning in search today and beyond. . ” Quality over quantity is the name of the game.

Objectives and Key Results 20

Objectives and Key Results Drivers/motivators User Experience Retail 20