Highspot

JUNE 8, 2025

More than just a time-saver, it ensures your content is strategic, consistent, and that you can measure its performance. Deliver data-driven personalization Want to speak directly to a healthcare buyer or a fintech startup founder? Marketing teams use it to repurpose successful campaigns into new formats.

Territory 52

Territory Healthcare Drivers/motivators Pitch 52

Salesforce

FEBRUARY 14, 2025

Hyper-personalization is a strategic imperative for success. Why hyper-personalization matters To stay hyper-relevant in todays marketplace, businesses need to be able to deliver tailored messaging and experiences.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Highspot

MAY 18, 2025

Account-based marketing (ABM) is a strategic approach that targets high-value accounts rather than casting a wide net. For example, a company might target 10 large healthcare clients with tailored ABM programs rather than 1,000 small leads across industry sectors. What is account-based marketing? It emphasizes quality over quantity.

Healthcare 52

Healthcare Objectives and Key Results Finance Objection handling 52

Salesforce

NOVEMBER 11, 2024

Imagine seeing which products are trending or knowing which marketing campaigns work best. Healthcare AI tools : Health and Life Sciences AI assistants help with scheduling, patient follow-ups, and collecting feedback, freeing up your team to focus on patient care. 71% of SMB marketing teams use AI to turn data into action.

Real Estate 105

Real Estate CRM Hospitality Retail 105

Hubspot

AUGUST 19, 2016

We found seven of the coolest experiential marketing campaigns that really break down how it works, and how those lessons can be applied to marketers everywhere. It might sound a bit like event marketing, which makes sense -- experiential campaigns do tend to be event-centric. These campaigns can take an integrated approach.

Campaign 78

Campaign Healthcare Represent Promote 78

Lead Fuze

JUNE 26, 2023

Understanding how to market a home healthcare agency is critical in today’s competitive health care landscape. Who is the target market for home healthcare services? “Boost your home healthcare agency’s growth with digital marketing.

Healthcare 52

Healthcare Referrals Hospitality Education 52

Hubspot

DECEMBER 4, 2015

However, there are loads of different ways to measure success in digital marketing, and success looks different from industry to industry—particularly in the healthcare industry. If you’re in healthcare, the majority of your marketing efforts are likely focused on gaining and keeping new patients. 7) Overall Campaign Evaluation.

Healthcare 53

Healthcare Appointment Campaign Contact 53

Martech

JANUARY 3, 2022

Think about social media online shopping, content, streaming, banking, or even healthcare. To avoid these potential lawsuits and trust issues, brands should prioritize partnering with legal teams before enacting any form of data collection across their campaigns. Adhere to data ethics within our privacy landscape.

Trust 141

Trust Legal Healthcare Campaign 141

Martech

DECEMBER 22, 2021

Imperceptibly, perhaps, at the level of day-to-day operations and campaigns, but discernibly at a more strategic level. Then there will be the verticals, specializing in transport or healthcare or education. Next generation campaign management. It’s like campaign management 3.0.” They’re moving.

Healthcare 122

Healthcare Transportation Campaign CRM 122

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Objectives and Key Results 111

Objectives and Key Results Cross-sell Strategize Retail 111

Heinz Marketing

AUGUST 20, 2021

When we begin a strategic engagement with clients, we look at the five pillars of what we call the predictable pipeline : Target Market, Sales Cycle, Messaging, Tech Stack, and Metrics. You’ll also need to know what marketing campaigns are planned in order to determine if you have the data to support them.

Real Estate 126

Real Estate Healthcare Campaign B2B 126

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Product overview.

E-commerce 120

E-commerce B2C Manufacturing Hospitality 120

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

E-commerce 98

E-commerce Healthcare Real Estate Appointment 98

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.

GTM 104

GTM E-commerce B2B Profit margin 104

Salesforce

OCTOBER 29, 2024

It includes information such as purchase history, demographics, preferences, and engagement with marketing campaigns. More resources 7 Proactive Steps to Improve Customer Loyalty How to Keep Customers Hooked with Lifecycle Marketing 8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before What Is Zero Copy?

Customers 72

Customers Retail CRM Healthcare 72

Martech

NOVEMBER 15, 2021

Full Circle Insights’ Campaign Attribution product helps marketers optimize their marketing mix and pinpoint which campaigns generate pipeline and revenue results. It is marketed to technology, finance, healthcare and manufacturing organization. Key customers include Integrate, TripActions and Okta. Product overview.

Strategic partnership 112

Strategic partnership Clients Hospitality Retail 112

Martech

MAY 22, 2024

Your data quality program should result in: Increased campaign effectiveness Your marketing team’s campaigns will be more effective thanks to the following improvements: Improved targeting: Cleaner, more accurate data allows the marketing team to segment audiences more precisely. leading to higher engagement and conversion rates.

Transportation 115

Transportation Healthcare Campaign Cross-sell 115

Martech

OCTOBER 9, 2024

It reduces the time spent analyzing reports, enabling you to focus more on strategic actions. With details on your campaign’s return on investment, you can quickly assess what’s working, pivot strategies for ongoing campaigns, and use data-backed findings to justify future budgets. Learn how to analyze campaign ROI in HubSpot.

Product 122

Product Real Estate CRM Pipeline 122

Martech

DECEMBER 1, 2023

But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Outbound: Three BDRs send cold emails and communicate with prospects from the marketing and advertising industry, four — with leads from healthcare and pharmaceutical companies, two — with potential clients from financial institutions, etc.

Process 111

Process Customers Appointment Pharmaceutical 111

Search Engine Land

SEPTEMBER 8, 2023

Adjust your strategy as needed Dig deeper into what is and is not working and adjust strategy using robust analytics and reporting for your paid ad campaigns. For example, if you’re trying to recruit for a healthcare business, you can target only a list of industry-specific job board websites, providing a hyper-specific audience.

Healthcare 123

Healthcare Strategize Promote Campaign 123

Martech

SEPTEMBER 21, 2021

-based business owners (companies employing up to 200 people) across various industries – financial services, home services, healthcare, real estate, legal services, automotive, and advertising agencies. Go beyond the tactical and get strategic.

Clients 113

Clients Real Estate Strategic partnership Strategize 113

Salesforce

OCTOBER 13, 2021

“With the planned phase out of third-party cookies, first-party data has become more important than ever,” said Allison Urffer, senior marketing and research analyst at Geisinger, a hospital and healthcare company. But some of the same challenges, like siloed data, still exist.”. This improves both our businesses and grows our partnerships.”.

Hospitality 98

Hospitality Healthcare Clients Campaign 98

Martech

JANUARY 10, 2023

Give marketers access to real-time insights on customer behavior to optimize their campaigns quickly and easily with less manual effort. Today, many industries use APIs, including finance, healthcare, retail and transportation. Faster strategic activation. Dig deeper: My stack is bigger than your stack, so what?

Transportation 120

Transportation Consult Technology Technology 120

Salesforce

JUNE 15, 2022

Google Ads Our expanded strategic partnership with Google with new integration automates first-party data interoperability between Salesforce Customer Data Platform (CDP) and Google Ads. New Marketing Cloud Customer Data Platform features. New Marketing Cloud Personalization and Engagement features. Expected to be GA in October 2022.

Launch 98

Launch Strategic partnership Healthcare B2C 98

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. They are highly engaging and effective for storytelling and brand awareness campaigns. You’re in the right place! Why LinkedIn?

Objectives and Key Results 89

Objectives and Key Results Healthcare Campaign Lead generation 89

Salesforce

DECEMBER 20, 2023

Use customer education campaigns to communicate your customer data use guidelines and the benefits of personalized recommendations. Think HIPAA in healthcare and customer protection in financial services. Meet with regulatory bodies early in AI development to ensure alignment and build trust. Looking for more AI success tips?

Pharmaceutical 111

Pharmaceutical Technique Healthcare Trust 111

Search Engine Land

JUNE 26, 2024

Runs targeted outreach campaigns. Source: [link] They offer specialized solutions for various industries, including B2B, B2C, insurance, tourism, healthcare and ecommerce. Using strategies like reactive PR, expert commentary and data-driven campaigns, the company achieves remarkable link velocity and visibility for its clients.

Service 73

Service Real Estate Strategic partnership Niche 73

ConversionXL

MARCH 26, 2014

For example: The site we’re looking at is in the healthcare industry. As such, I can quickly see what other healthcare related businesses or organizations are browsing the site with some simple regex. Did they find your website via a campaign? 3: Integrating Split Test Data with GA Custom Variables.

Conversion 131

Conversion Healthcare E-commerce Networking 131

Heinz Marketing

APRIL 4, 2022

What makes an overall marketing campaign successful. I run all campaigns and account based here at Keyfactor. The mandate to the business is really running and generating campaigns that drive revenue for the business. We had HIMMS a couple weeks ago in the healthcare space. How authenticity drives engagement.

Pipeline 98

Pipeline Campaign Sales Follow-up 98

Veloxy

MAY 24, 2023

Craft personalized marketing campaigns and leverage data-driven insights to attract leads that are more likely to convert into paying customers. Utilize targeted advertising, content marketing, and lead generation campaigns to generate qualified leads.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical Sales 130

Salesforce

JUNE 8, 2023

What it means for teams: Augmented intelligence can help you make better and more strategic decisions. It lets your teams store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location. its outputs.

CRM 98

CRM Networking Healthcare User Experience 98

Search Engine Land

MARCH 29, 2023

This article will outline tactical recommendations if you want to test the platform for the first time or need help to improve current campaigns. healthcare, government, and pharmaceutical). B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences. according to Semrush.

B2B 87

B2B Niche Pharmaceutical Healthcare 87

Search Engine Land

JUNE 20, 2024

This alignment ensures that your AI initiatives are in sync with the broader strategic vision of the organization. Personalizing experiences Use AI to create personalized customer and prospect experiences, recommend products and improve marketing campaigns. AI won’t reduce costs from day one.

Objectives and Key Results 79

Objectives and Key Results Government Healthcare Strategize 79

Salesforce

APRIL 16, 2025

Discover your organizations AI readiness and learn strategic opportunities for adoption. Optimize marketing campaigns by predicting which promotions will fuel conversions. Healthcare: AI assists doctors by predicting health issues early, leading to timely treatments. Are you ready to succeed with AI?

E-commerce 59

E-commerce Healthcare CRM Finance 59

APACSMA

AUGUST 26, 2024

Sales Enablement Best Practices Best Practice Explanation Practical Example Align with Business Goals Sales enablement should align with the company’s strategic objectives and revenue goals to drive measurable results. A tech company aligns sales training with its goal to increase enterprise software sales by 20% within the fiscal year.

Healthcare 52

Healthcare Technique Finance Sales 52

Heinz Marketing

MAY 14, 2019

Account-based marketing has emerged strongly over the past 2-3 years as a more disciplined, interactive way for sales and marketing to increase focus, conversion and velocity amongst their most important, strategic target accounts. On a related note, we’re also not really seeing that lag anymore in our sales process.

Manufacturing 76

Manufacturing Healthcare Cross-sell Education 76

PandaDoc

MAY 12, 2025

This is common in industries like SaaS, healthcare, and manufacturing, which is why many of these industries rely on CPQ software to keep all variables straight. It begins to have a strategic impact when used alongside other data points, pricing insights, and business intelligence.

Price 52

Price Manufacturing Cross-sell Up-sell 52