article thumbnail

Dynamic Email Content is What Customers Crave: Here’s How To Deliver

Salesforce

It’s amazing that something as simple as a live poll could transform an email campaign, but ByLaurenJean did just that. UK hospitality brand icelolly.com tapped into dynamic email content by displaying searched and abandoned deals, improving internal efficiencies and boosting relevancy for their customers.

article thumbnail

Top Marketing Strategies to Attract More Guests to Your Airbnb

Sales Pop!

Additionally, offering timely promotions and discounts can attract guests looking for value, ensuring your occupancy rates stay high even during slower periods. By building an email list of past guests and interested prospects, you can send out targeted campaigns with special offers or updates about your property.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A new age of direct-to-physician marketing

Martech

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

article thumbnail

The Future of Travel Loyalty: How To Get Your Customer To Stick Around When Reward Point Balances Hit Zero

Salesforce

To differentiate their loyalty programs, travel and hospitality companies need to leverage customer data to deliver experiences that are memorable, valuable, and customized to a member’s preferences. Travel and hospitality companies already have decades worth of customer data to create meaningful experiences. For example: .

article thumbnail

Uber ads are coming, and they’re already raising privacy concerns

Search Engine Land

According to The Wall Street Journal article, Uber’s advertising policy forbids targeting users by factors such as race, religion or sexual orientation, and it also prohibits basing ad targeting on certain types of destinations, including government buildings, hospitals and reproductive-health centers. Processing…Please wait.

article thumbnail

10 of the Best Public Relations Examples to Inspire Your Next Campaign

Hubspot

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. To save you some time, we curated a list of the absolute best of the best to get the creativity flowing for your next campaign.

Campaign 101
article thumbnail

10 Common Issues in Running a Vacation Rental Business and How to Overcome Them

Sales Pop!

Thankfully, choosing the right vacation rental software can provide your rental business with a hub for managing many of the most common activities needed to maintain and promote vacation properties. To reduce reliance on OTAs, invest in a direct booking website as well as low-cost marketing campaigns over social media and email marketing.