Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A cutting-edge social media campaign focusing on brand awareness doesn’t do much good when the C-Suite’s primary goal is to increase direct sales.

Intrinsic 128

Intrinsic CTR Strategize Presentation 128

Martech

AUGUST 22, 2023

The strategy and technology go hand-in-hand because ABM is intrinsically strategic. She added, “This tech focus makes ABM all about campaigns and touches versus creating differentiated relevant moments, interactions and experiences.” ABM campaigns need to create a buying vision for prospects, and that takes strategy, not automation.

Technology 98

Technology Technology Intrinsic Pipeline 98

Martech

NOVEMBER 28, 2023

While ramping up their owned media, Regpack also employed a paid strategy with ad campaigns. By leveraging AI, brands can create not just a product or a service, but a narrative that consumers feel intrinsically part of. Dig deeper: How to use AI and machine learning to personalize and optimize campaigns Get MarTech!

Customers 114

Customers Intrinsic User Experience Retail 114

Martech

JULY 31, 2023

Account Based Marketing is intrinsically strategic. Which campaigns do we apply to all, mid-tier and top-tier accounts and what budgets are assigned to each? Do top-tier campaigns include in-person events? Do we have the people and skills required to create multi-tiered campaigns tailored to our accounts? Email Marketing.

Intrinsic 98

Intrinsic Objectives and Key Results Government Strategize 98

Salesmate

SEPTEMBER 8, 2021

Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. . We’ve worked on hundreds of campaigns over the years, and without a doubt this is the most common reason for things not working as they should. Ravi Parikh.

Intrinsic 110

Intrinsic Promote Construction Campaign 110

Search Engine Land

SEPTEMBER 21, 2023

Google can drive an increased volume of leads, but the quality and the intrinsic value of those leads will differ. Test, test, test If you have the volumes, test how value bidding compares to conversion-based bidding using Campaign Experiments. There are some circumstances where campaign-level goals make sense.

Lead generation 103

Lead generation Non-Profits Drivers/motivators Intrinsic 103

Search Engine Land

APRIL 5, 2024

The book’s emphasis on planning and positioning can guide SEO professionals in executing proactive and reactive campaigns, ensuring adaptability. By expanding your knowledge horizons, you can enhance your SEO strategies, better understand your audience and ultimately drive more effective and impactful campaigns.

Drivers/motivators 111

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 111

Hubspot

JUNE 13, 2014

What were the marketing campaigns that turned the diamond industry around -- and were they morally sound? Their challenge was to figure out which country or countries had the most potential to support a growing diamond market, and then to hire an agency to implement a marketing campaign in those countries. How exactly did N.W.

Intrinsic 78

Intrinsic Campaign Advertising/ Marketing Education 78

Search Engine Land

SEPTEMBER 14, 2023

On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them. If engaged fans are such a significant business advantage then why aren’t most brands investing into fan-oriented campaigns?

Niche 129

Niche Intrinsic Campaign B2B 129

Sales Hacker

APRIL 22, 2025

She is deeply passionate about creating world-class marketing campaigns, leveraging data-driven strategies to accelerate customer acquisition, engagement, and retention. 15:08 Building campaigns that fuel your narrative across every channel. 17:16 Behind Superhumans most successful campaign ever: New Year, New Inbox.

GTM 90

GTM Campaign Pipeline Launch 90

Salesmate

SEPTEMBER 8, 2021

Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. We’ve worked on hundreds of campaigns over the years, and without a doubt this is the most common reason for things not working as they should. Ravi Parikh.

Intrinsic 86

Intrinsic Promote Construction Campaign 86

Salesforce

JANUARY 3, 2022

It’s less about what the format of the marketing content is — email, paid campaigns, phone calls — and more about how you execute. In other words, having C-levels deliver your marketing message cuts through the noise of competitor campaigns. This creates intrinsic value to an action that helps a sale while also rewarding the rep.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 101

Electricity Campaign Launch Gambling 101

ConversionXL

SEPTEMBER 14, 2015

As Andrew Anderson said in an Adobe article : Andrew Anderson: “In an ideal world, you would already know all possible values, be able to intrinsically call the value of each action, and then apply all your resources towards that one action that causes you the greatest return (a greedy action). Short Term Campaigns & Promotions.

A/B testing 116

A/B testing Intrinsic Campaign Conversion 116

ConversionXL

AUGUST 10, 2021

We’re intrinsically wired to connect with one another, and understanding the importance of these social bonds is a surefire way to drive engagement and loyalty. This partnership makes sense since it is aligned with Beardbrand’s products, and helps Beardbrand tap into a like-minded audience that was previously beyond their reach.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

ConversionXL

OCTOBER 7, 2022

As Andrew Anderson said in an Adobe article : Andrew Anderson: “In an ideal world, you would already know all possible values, be able to intrinsically call the value of each action, and then apply all your resources towards that one action that causes you the greatest return (a greedy action). Short term campaigns and promotions.

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

ConversionXL

JANUARY 14, 2016

While correlation doesn’t equal causation (for instance, rather than people buying more because they watch tutorials, maybe users that are intrinsically motivated to buy more anyway just happen to watch tutorials also), finding correlation points allows you to optimize for these events and gives you a point at which to begin testing.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 78

Electricity Campaign Launch Gambling 78

Lead Fuze

AUGUST 1, 2021

As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly wide customer base. This is one of the best advantages of influencer campaigns. 3 Choose the Most Appropriate Platform for Your Campaign. The content is never limited.

Niche 98

Niche Follow-up Contact Intrinsic 98

Hubspot

MAY 2, 2018

For instance, did your Facebook marketing campaign grow your social media following, or has your blog content increased organic traffic? What neither one will tell you is that I’ve been working with your customer success team to build a new campaign strategy for my company--one of your latest (and largest) clients.”.

Finance 78

Finance Intrinsic Start-ups Growth 78

Hubspot

DECEMBER 4, 2023

Demand Forecasting vs. Sales Forecasting Demand forecasting and sales forecasting connect intrinsically, with a unified goal of helping businesses make informed decisions. I’m here to walk you through everything you need to know about demand forecasting vs sales forecasting — and why both are a must.

Intrinsic 72

Intrinsic Sales Retail Pipeline 72

ConversionXL

MAY 5, 2016

and many of us have used it successfully in our campaigns. In part, value is imparted by the intrinsic characteristics of the product or service you offer. As Peep noted: Peep Laja: “We’ve all read Cialdini’s “Influence”, right (if you haven’t yet, do it now). Monthly access to a digital product sold out, yearly access still available?

Extrinsic 80

Extrinsic Sports Sales Intrinsic 80

ConversionXL

SEPTEMBER 4, 2019

Google integrated AMP into its mobile search results in 2016, and pages using AMP are intrinsically prioritized in the search results, marked with an “AMP” badge: For complex websites with many dynamic elements, you can combine PWA and AMP to get the best out of each platform. AMPs are used mainly for static pages (e.g.,

UX 103

UX User Experience Engineering Launch 103

ConversionXL

JUNE 26, 2017

Their recent learnings: Spark a fire: Teams intrinsically get into the flow of iterating optimization cycles when seeing the first encouraging results. First questions when starting a marketing campaign? Data event overview. Data quality standards and monitoring. What’s the problem? This should always be the first question).

UX 85

UX Cross-sell A/B testing Government 85

Heinz Marketing

JULY 30, 2018

million dollars or whatever on this particular campaign. Matt Heinz: We got Chandar Pattabhiram, he’s the CMO of Coupa software , we’re just gonna call him Chandar from now on, he’s the Bono of B2B marketing.

Pipeline 44

Pipeline Mechanical Engineering B2C Cross-sell 44

Iannarino

JULY 9, 2021

Why The Sales Profession Needs a PR Campaign. Professional sales needs a Public Relations campaign, to tell the public that the old stereotypes are out of sync with the reality of what B2B salespeople really do. Do Good Work: When you’re hiring for a sales role, hire workers who are already hungry and intrinsically motivated.

Intrinsic 337

Intrinsic Sales Cold Call Technique 337

Salesforce

MAY 24, 2023

Generative artificial intelligence (GAI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. I don’t look at that as an intrinsic flaw. You have to understand [GAI] is not absolutely accurate,” Nosta said.

Intrinsic 98

Intrinsic CRM Engineering Follow-up 98

Hubspot

JANUARY 29, 2014

Introverts can help extract and decipher meaning from your marketing campaigns through their astute observational and investigative skills. Introverts are known to possess a razor-sharp focus and an intrinsic ability to shut the world off. Needless to say, it can be hard to simply sit down and GSD (get stuff done).

Intrinsic 78

Intrinsic A/B testing Campaign Drivers/motivators 78