Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch 127

Launch Represent Engineering CRM 127

Heinz Marketing

AUGUST 9, 2024

These insights enable you to create highly targeted marketing campaigns that resonate with your audience. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

MAY 22, 2024

In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results. Such insights enable brands to not only meet but anticipate customer needs, setting the stage for experiences that delight and foster deep loyalty.

Campaign 129

Campaign Launch Technique Strategize 129

Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. Dig deeper: Ad industry steps up to meet signal loss and privacy challenges: IAB Diligence features. Why we care. CMG & Salty for Hershey. “We’re

Contract 116

Contract Launch Campaign Meeting 116

Search Engine Land

SEPTEMBER 30, 2024

Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed. Go to your GDN campaign > Audiences. Sounds enticing, right?

CTR 90

CTR Campaign Launch Represent 90

Salesforce

AUGUST 27, 2024

As B2B marketers collect more transactional data, anonymous data, zero-party preference data, advertising data, and more, they also commit themselves to meeting higher customer expectations. So how can B2B marketers use more data without making their campaigns and strategies even more complex?

Campaign 64

Campaign B2B CRM Represent 64

Martech

JUNE 11, 2025

The company says the product represents a shift from traditional campaign-based marketing to its much-touted “agentic marketing,” where AI agents act independently to execute campaigns, personalize customer interactions and optimize performance. It offloads repetitive tasks so they can focus on strategy and creativity.”

Campaign 91

Campaign Represent B2B Launch 91

Salesforce

MARCH 18, 2025

Are you optimizing campaigns before it’s too late, or are you constantly playing catch-up, reacting to yesterday’s results? The real challenge is using that data to optimize campaigns when it matters most. But without clear insights, optimizing campaign spend and understanding channel effectiveness becomes impossible.

Campaign 100

Campaign Pipeline Trust Retail 100

ClickFunnels

MAY 6, 2025

Ask Campaigns 10. Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. This strategy involves sending meeting links for webinars that provide more detailed information on more expensive items or services. Hero Funnels 9. You built a dream.

Growth 130

Growth Strategize Sales Contact 130

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy.

Territory 92

Territory Construction Agriculture Campaign 92

Salesforce

OCTOBER 21, 2024

Marketers also have to manage resources to make campaigns as efficient and successful as possible – all while engaging customers in ways that separate them from the competition. Marketing agents, which use data and AI to help create, manage and optimize campaigns. So what’s the solution for these issues?

Campaign 59

Campaign Launch SQL B2C 59

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

JULY 18, 2024

Indecision about pricing and launch channels for new products is causing missed market opportunities Dragging out decisions on new tech, like marketing automation platforms, causes operational headaches and slows down campaigns. Empower employees to make decisions within their responsibilities and recognize decisive behavior.

Objectives and Key Results 117

Objectives and Key Results Government Strategize Launch 117

Martech

JANUARY 14, 2025

Embrace the power of the marketing funnel Full-funnel marketing solutions can yield a much higher ROI than single-channel approaches because they meet users where they are in their journey. This is why targeted brand awareness is essential to successful conversion campaigns. How do you fix the ineffective spending?

Campaign 121

Campaign Growth Follow-up Pitch 121

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. launched AI services for workflow automation and digital marketing. Totaligent launched a beta website showcasing its AI-powered marketing platform.

Launch 104

Launch Retail Campaign Engineering 104

Martech

NOVEMBER 20, 2024

Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer. Optimization power: Leveraging AI-driven automation, this same position-less marketer can launch campaigns that adapt and optimize themselves.

Assembly Line 127

Assembly Line Customers B2C Campaign 127

Search Engine Land

AUGUST 13, 2024

Broad match can be a powerful tool for expanding reach and capturing new audiences via Google Ads , but it isn’t always the best fit for every PPC campaign. Knowing when to test and avoid broad match keywords is crucial to prevent overspending and inefficiency in your campaign. What are broad match keywords? Processing.

CTR 100

CTR Campaign Niche Conversion 100

Search Engine Land

JULY 25, 2024

These are the actions that drive us toward meeting and exceeding our goals. This includes creating ads, graphics, webpages, copy and other necessary assets for a successful campaign. Getting the assets you need to launch or amplify your plan requires time and money. You’ll evaluate all potential channels and networks (e.g.,

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Search Engine Land

JUNE 1, 2024

Rates are negotiated on a fixed basis before paid campaigns launch. Brands must meet certain eligibility requirements – Brave called this a “minimum threshold of eligible ad impressions in their desired region.” The launch follows 18 months of testing, Brave said. What Brave Search Ads look like.

Launch 103

Launch Territory Negotiate Pitch 103

Martech

JUNE 12, 2025

GTM execution and the rise of account-based strategies are not just about sales enablement and running siloed campaigns. That requires meeting your stakeholders where they are, not where you are. They translate market insights into action, structure high-performing teams and build scalable, measurable campaigns. ICP definition.

GTM 99

GTM Gambling Pipeline Strategize 99

Martech

MARCH 26, 2025

They are using the events-first approach and having the webinar launch survey-based research. It might mean a few extra meetings, but you’ll walk away with insights that resonate across multiple organizations. A campaign with survey-based content drives brand awareness, community engagement and even pipeline all year.

Launch 118

Launch Promote Campaign Trust 118

Martech

FEBRUARY 12, 2025

With these advancements, researchers can generate insights faster, saving time and money before launching marketing campaigns. Product marketers rely on AI to predict market trends, review competitor products and assess customer engagement in product categories, refining their launch strategies. Heres what to do.

Launch 127

Launch Territory Campaign Technology 127

Martech

JULY 23, 2024

When the need to re-use a licensed asset meets a creator’s need to be fairly paid, expensive problems might arise. The agency purchases stock photography for your organization and the license allows you to re-use the image within a year of purchase to create launch assets. That’s scary. For products that are used on a schedule(e.g.,

Legal 115

Legal Government Promote Campaign 115

Martech

OCTOBER 3, 2023

Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company. “Now, The campaign kicked off with a choreographed video featuring Derek Hough, who tosses his wallet off-camera before completing a fun dance routine.

Meeting 121

Meeting Customers Cold Call Territory 121

Martech

SEPTEMBER 11, 2024

Product management is in charge of anticipating and meeting customer’s emerging needs. This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. By fine-tuning these, you can better meet customer needs.

Cross-sell 111

Cross-sell Customers UX A/B testing 111

Martech

JANUARY 15, 2025

For marketers looking to meet customers where they are , social media cant be overlooked. Brands also need to make their products more discoverable on social, whether thats through user-generated content or expanded influencer campaigns. As a result, more brands will launch full-funnel strategies through influencers in the coming year.

Niche 115

Niche B2B Service Retail 115

Martech

JUNE 8, 2022

” Examples in the fashion sector include being able to vote on the color for a new piece of clothing, receiving exclusive clothing items, joining meet-ups with designers. Intelligence Connector for Commerce Cloud, allowing marketers to connect campaign and order data. Other Commerce Cloud announcements.

Launch 109

Launch Commission Retail Campaign 109

Veloxy

NOVEMBER 29, 2022

Field Sales Engagement is the process of engaging prospects, leads, and customers in face-to-face meetings. Such a solution helps kickstart the effort to maximize face-to-face meetings weeks, if not months before a territory visit. Send Drip Campaigns. This is especially true after a hiatus of sorts during Covid.

Territory 246

Territory CRM Sales Contact 246

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is one of the most effective ways to grow your SaaS business; if you want to see real results with your campaigns, then investing in an email marketing strategy is crucial. Social Media Campaigns. Email Often.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Heinz Marketing

JUNE 5, 2025

How do we use the buyer’s journey to improve campaign planning? Each campaign should serve a purpose for a specific stage and be designed to move buyers forward. How can we align campaign planning and lead scoring with the buyer’s journey? Want help applying your buyer’s journey to campaigns and pipeline acceleration?

B2B 67

B2B Pipeline Campaign Sales 67

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. With this software, you get quality marketing automation tools for convenient drip marketing campaigns. Automation of account-based marketing campaigns for the most effective lead nurturing process.

Inside sales 246

Inside sales B2B CRM Price 246

Martech

MAY 21, 2024

Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization. Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m.

Campaign 114

Campaign Niche Territory Construction 114

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Contact 115

Search Engine Land

SEPTEMBER 18, 2024

Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche. The process Implementing a successful podcast link building strategy involves a series of well-planned steps. Processing.

Niche 88

Niche Promote Lead generation Growth 88

Search Engine Land

APRIL 20, 2023

While Google already employs AI in its advertising to create simple prompts that encourage users to make purchases, the introduction of generative AI, which also powers its Bard chatbot, will enable the creation of more sophisticated campaigns akin to those made by marketing agencies. How it works.

Campaign 92

Campaign Presentation Technology Technology 92

Martech

DECEMBER 19, 2024

Design choices should meet accessibility standards to make your CTAs usable for all audiences. Final checklist for crafting high-converting CTAs Before launching your CTAs, run through this checklist to maximize their effectiveness. Does it meet accessibility standards? Take these strategies and apply them to your next campaign.

A/B testing 123

A/B testing Drivers/motivators CTR Click Through Rate 123

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns may involve multiple: Internal departments (e.g., creative, media, brand, legal). External partners (e.g.,

Campaign 92

Campaign Assembly Line Launch Government 92