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How does AI fit into marketing campaigns?

Martech

To answer that, let’s take a sample marketing campaign where we’re selling all-inclusive Mexico vacations and see where AI can help. At first, AI gave me a really good answer on determining audiences and channels for the campaign, but it was very general. As someone with a solid process for this, I don’t think AI helped me here.

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CLG Logistics: Practical Tips for Precision Campaigns

Heinz Marketing

That being said, I tried to keep these applicable to any who are looking to run some ultra-targeted campaigns. Start early, and don’t assume it’ll be a quick process. Building your processes to be repeated from the start will set you up to hit the gas faster if you see promising results.

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LinkedIn’s AI ad tool to launch globally this fall

Martech

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. By the numbers: According to LinkedIn , Accelerate: Cuts campaign creation time from 15 hours to 5 minutes. By the numbers: According to LinkedIn , Accelerate: Cuts campaign creation time from 15 hours to 5 minutes.

Launch 115
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Google Ads unveils advanced performance planner for YouTube campaigns

Martech

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Dig deeper: Playable ads and longer campaigns gain traction in mobile gaming Key features: Action Plans. Processing. Why we care. Awareness Plans.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.

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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Benioff said customers will launch 1,000 of the bots at next week’s Dreamforce conference. Processing.

Launch 117
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Hightouch launches AI Decisioning

Martech

“When marketers build audiences for campaigns, they inherently lump together many individuals based on overly broad generalizations and their best guess on customer behavior. Processing. The post Hightouch launches AI Decisioning appeared first on MarTech. AI Decisioning removes the guesswork.”

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