Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional 103

X-functional Networking Gaming Represent 103

ConversionXL

SEPTEMBER 3, 2021

Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. Then, target them with user acquisition campaigns. They also reinforce their core USP by sharing the main ways their users leverage Pinterest to get inspired. Description.

UX 121

UX X-functional A/B testing Follow-up 121

Hubspot

APRIL 16, 2020

Next, we'll show you how you can use the tools provided in WhatsApp Business to make an effective WhatsApp marketing campaign. You can also begin to explore some of the business-specific functions available to you, like contact labels and short links. WhatsApp Marketing Campaign Examples. And then, you're all set!

X-functional 101

X-functional Contact Campaign CRM 101

Search Engine Land

SEPTEMBER 7, 2023

If you’re not running paid search campaigns, then it’s best to turn it off. This could be a chance to attribute certain campaigns to your own custom channels. For example, if you run a few paid campaigns with unique locations, you could create custom channels to filter incoming traffic to those specific channels.

GTM 136

GTM Campaign Follow-up Start-ups 136

Hubspot

APRIL 17, 2020

The biggest thing to take note of when you're starting an attraction marketing campaign is to share your story. When you tell your story, you're ensuring your marketing campaign doesn't just feel like a blatant advertisement. Build an emotional connection. Let's take a look at a few, next. Attraction Marketing Tips.

Angle 101

Angle X-functional Technique Campaign 101

ConversionXL

AUGUST 4, 2020

People fail in CX roles for two main reasons: . During this stage, you want to meet the people doing the main activities in each function, not the managers. . After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. Don’t panic just yet.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

OCTOBER 26, 2022

It helped drive the campaign to 193 million views , growing the company’s brand awareness and helping GymShark build a community on the platform in the process. Over three weeks, the campaign generated over 29 million impressions and a 5–10% boost in sales. Above all else, make entertaining videos. content receivers).

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

ConversionXL

AUGUST 27, 2019

According to Chief Marketing Technologist, there are now more than 7,000 tools you could use in your campaigns and operations. They can now deliver a lot of the same functionality, and your main decision-making factor could be the pricing model. And its data-layer functionality is versatile. ( Image source ).

GTM 124

GTM X-functional CRM Technology 124

ConversionXL

JULY 29, 2020

So what’s the main objective—and ideal user experience —for Google and Amazon? Yes, Google and Amazon’s search functions are not the same. There are reasons beyond Amazon SEO to run paid campaigns. Yes, in-the-moment tactics can boost rankings. Google wants to answer questions. You run a search. What doesn’t change.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

Sales Hacker

APRIL 6, 2020

After doing this, you should have a list of the 5 accounts in your territory with the highest potential to engage with an outbound campaign. There are three key descriptors we’ll use to build our persona profiles: Function: Filter values include IT, Marketing, Operations, Sales, etc. The main limiting factor to this approach is volume.

Meeting 88

Meeting Territory X-functional Objectives and Key Results 88

Hubspot

MAY 4, 2012

If your business is , in fact, a local one, then you'll find the new functionality right within the normal composer tool on your page's timeline. The first time you click to create an offer, a tour of the new functionality will launch. A Headline: The headline is basically the main offer.

X-functional 78

X-functional Promote User Experience Represent 78

ConversionXL

APRIL 25, 2016

If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 When promoting your app, you have five main promotion channels… Search Ads: Text ads that appear on search engine results pages based on the search term (i.e. Note: Often, people cannot get this report to function properly.

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Hubspot

APRIL 4, 2023

For instance, what was your main objective? In one of my first jobs, I helped to develop a digital marketing campaign for a small business that grew its revenue by 15% within eight months. The client was facing several challenges related to [Main Issue], which was causing [Describe Symptoms]. What obstacles did you face?

Consult 83

Consult Objectives and Key Results X-functional Construction 83

Hubspot

DECEMBER 28, 2012

Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. It makes perfect sense: You have an awesome new announcement or event, and you want to kick off the campaign right with a darn good looking email. But what about the follow-up email? 5) Co-marketing Emails.

X-functional 78

X-functional Promote Follow-up Contact 78

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. You may think your site works perfectly in terms of user experience and functionality.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

SEPTEMBER 5, 2019

These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas. There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE) plot(pcanalysis).

X-functional 115

X-functional Represent Follow-up User Experience 115

Hubspot

AUGUST 8, 2019

Below, we review the main elements of a PPC campaign, ranging from broad to the more specific. It’s equal to Maximum Bid x Quality Score. The first step in setting up your PPC ads is determining your ad campaign. You can think of your campaign as the key message, or theme, you want to get across with your advertisements.

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

ConversionXL

MARCH 7, 2017

You’ll walk away with personas you can use for marketing decisions, as well as data to further explore for copy ideas, design guidance, and campaign experiments. These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas. Step 1: Outline Your Goals and Plan Your Approach. What do you want to know?

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

DECEMBER 2, 2015

The main difference, however, lies in the variability of internet traffic. In general, bandits are great for: Headlines and Short-Term Campaigns. Bugs – if they’re around – are your main conversion killer. You think your site works perfectly – both in terms of user experience and functionality – with every browser and device?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

NOVEMBER 3, 2016

So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? To what points in the customer journey do they correspond?

B2B 110

B2B Conversion B2C SQL 110

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

B2C 78

B2C Trust X-functional Pitch 78

Hubspot

JULY 29, 2018

Social Media Terms - X. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function. Check out this round up of reaction GIFs used to illustrate our excitement when Facebook announced that they were supporting their functionality.). Social Media Terms - P. Social Media Terms - Q.

Networking 101

Networking X-functional E-commerce Follow-up 101

ConversionXL

NOVEMBER 9, 2022

I interviewed Tina Donati, Head of Marketing at Alloy Automation, to learn how each marketing function can use data visuals: Use data visuals internally—extensively. Bubble charts display three dimensions of data: an x-axis, a y-axis, and the size of the data point. The main perk to Qlik is its speed. Bubble charts and maps.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

PandaDoc

OCTOBER 13, 2022

Among the main differentiators between the plans is how many operations can be automated, which email marketing features are present, and how many open deals you can work with in parallel. Lead generation X ? Social media integration X ? Free version X ? Lead generation X ? Social media integration X ?

X-functional 52

X-functional Territory CRM Lead generation 52

SaaStr

FEBRUARY 11, 2020

They wanted to triple that growth rate and valuation, so what they were hyper-focused on are really three main metrics. If you’re one or if you work for one, I need to decide, “Hey, we’re getting X from if channels, partners, inbound … ” Of course, inbound is such a group stuff, partners, inbound, outbound.

Growth 107

Growth Niche Hospitality X-functional 107

ConversionXL

JUNE 26, 2017

Organize growth into a cross-functional team. Value = ( knowledge + Skill ) x Attitude. First questions when starting a marketing campaign? Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. It’s among the very best CRO events in the world, and of course in Europe. Attitude makes a difference.

UX 85

UX Cross-sell A/B testing Government 85

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

JUNE 16, 2015

Is X actually influencing Y, or is it a mere correlation? billion to building testing some of the largest function on the web site from site search to navigation for headers to footers to check out, you name it. Run the AA test or at a periodic basis, run the AA test to making sure the tool is functioning correctly.

Objectives and Key Results 102

Objectives and Key Results Launch Gate keeper Drivers/motivators 102

ConversionXL

APRIL 28, 2016

How do you decide to assign X experience to Y segment? The algorithm will only partially answer the question—the business will need to determine if it’s profitable to actually direct distinct campaigns to each group.”. With personalization, this cost comes mainly in the form of increased organizational complexity. Business Rules.

A/B testing 69

A/B testing User Experience Technique X-functional 69

Lead Fuze

DECEMBER 1, 2021

Velocity Filter: Use the COUNTIF function to count how many times a row has duplicate values. After doing this, you should have a list of the 5 accounts in your territory that are most likely to do business with an outbound campaign. One of the most common functions for ZoomInfo users is sales, so we would assume this to be true.

Meeting 40

Meeting Territory X-functional Objectives and Key Results 40

Hubspot

MARCH 10, 2016

The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. You can’t paint a happy little nurturing campaign without both. Microsites are used when marketers want to create a different online experience for their audience separate from their main website.

Networking 78

Networking Engineering Non-Profits Follow-up 78

Lead Fuze

JULY 6, 2023

What are two main sources of information that can help identify customer pain points? Importance of Monitoring Consumer Feedback on Social Media To make your social ad campaigns shine brighter than a disco ball, you need to keep an eye on consumer feedback. How do you identify customer pain points b2b?

Customers 52

Customers Clients Lead generation X-functional 52

SaaStr

APRIL 23, 2019

Building the basic functionality. What is the main … We’re building … We can build a lot of stuff. And I think we did two X what we thought we were going to do. So, one of the things that a lot of people know us for is the billboard campaign in San Francisco. We go in a lot of directions.

Launch 83

Launch Pitch Niche Negotiate 83

PandaDoc

FEBRUARY 27, 2023

Do you need this functionality or that? Discussing functionality is especially important if you’re a SaaS business or offer IT solutions. Now here comes the kicker; you’ve given them a choice and they’ll answer with the most preferred functionality. Questions like “are you looking for a solution to X problem?”

Closing 52

Closing Contract Technique Referrals 52

SaaStr

OCTOBER 29, 2019

I was on the product team and saw this opportunity for us to work more cross functionally across the company and focus heavily on retention and monetization. If you value speed, you might up in for an Uber X. There’s typically a small handful that are the main carrots, the main drivers of monetization.

Price 45

Price X-functional Cross-sell Drivers/motivators 45

Spiro Technologies

JULY 16, 2024

Our main area of operation is in the DMV area, all over Virginia, North Carolina. Hey, if you were doing an X marketing campaign, how would you go about with this?” We construct monumental staircases, stainless steel guardrails, and glass guardrails. We bend, break, paint – anything you can imagine. Adam Honig: Right on.

Construction 59

Construction Trust X-functional Up-sell 59