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Retail media networks continue to grow: 2025 predictions

Martech

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. By definition, it focuses on lower-funnel purchases that result from the campaign.

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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. Dig deeper: How in-store technology will bolster retail media networks Why we care. Without common standards, each network remains its own walled garden. Photo: Chris Wood.

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How autonomous AI pipelines will transform marketing campaigns

Martech

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. Alongside these stand-alone solutions, larger enterprise suites like Adobe and Salesforce have started integrating AI capabilities into their software.

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How to make your display campaigns profitable

Search Engine Land

If you use display campaigns correctly, they can be profitable. The problem is that most people use them wrong, turn them off and then claim that “display campaigns don’t work.” This guide will show you how to use display campaigns correctly in all stages of the funnel to make them profitable. One of the most profitable options.

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The AI-powered marketer’s roadmap to the future of content

Martech

As we wrap up this series, I can’t help but feel a mix of excitement and, yes, a touch of that familiar AI anxiety. This convergence is going to open entirely new possibilities for creative campaigns. AI customer companions are just the beginning — soon, we might be brainstorming entire campaigns with our AI collaborators.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. These problems compound exponentially for localized advertising campaigns.